ecoSPIRITS Partners with De Kuyper Royal Distillers to Prepare for Launch in The Netherlands and Belgium

ROTTERDAM 26 September 2023 ecoSPIRITS has appointed one of the leading producers of quality cocktail liqueurs in the world as its Licensed Operator for the Netherlands and Belgium. De Kuyper Royal Distillers will be the new Licensed Operator for ecoSPIRITS Benelux, initially bringing closed loop spirits to the Netherlands market. A range of De Kuyper’s spirits and liqueur brands will be available in low waste ecoTOTE format from January 2024. This partnership also paves the way for the expansion of closed loop service across the Benelux region, with ecoTOTEs expected to be deployed to venues in Belgium from early 2024.

A selection of De Kuyper’s most popular brands will be available in ecoTOTE format from January 2024.

De Kuyper Royal Distillers has been distilling for more than 325 years and is one of the world’s leading liqueur producers. The family-owned business has its own distillery in Schiedam in the Netherlands where it creates premium cocktail liqueurs using natural botanicals and handcrafted distillates and extracts. For five years in a row the company has been awarded the coveted title of ‘Liqueur Producer of the Year’ by the prestigious International Spirits Challenge. De Kuyper also has a 100% subsidiary company, Team Products, which is an internationally-renowned independent producer of spirits, cream liqueurs, advocaat, and flavoured liqueurs. It also produces private label and third party products for brands, distillers and producers all over the world.

De Kuyper has been distilling for more than 325 years and has created many spirits and liqueur brands.

De Kuyper firmly believes that sustainability is critical to the success of the company and society as a whole. As a family business passed down through generations, De Kuyper is committed to upholding this tradition. The company has demonstrated a strong commitment to social and environmental activities with sustainability projects underway throughout the value chain in areas such as responsible consumption, responsible sourcing, sustainable production, employee well-being, and community involvement. In each of these areas, De Kuyper strives to implement sustainable and innovative solutions and collaborate with partners and stakeholders. ecoSPIRITS aligns perfectly with these ambitions and by establishing this partnership, De Kuyper can promote an innovative closed-loop distribution system that eliminates packaging waste and reduces carbon emissions.

The Netherlands is one of the highest-earning nations of the world and growth expectations for the hospitality industry in 2023 and 2024 are looking positive. The spirits market in the Netherlands is projected to grow by 4.07% resulting in a market volume of US$1.87bn in 2027, according to a report by Statista*. The report also notes that by 2027, 47% of spending and 17% of volume consumption in the spirits market will be attributable to out-of-home consumption in bars and restaurants. ecoTOTEs will initially be deployed to the country’s capital city, Amsterdam and its second largest city, Rotterdam, which has a vibrant and varied nightlife scene.

*Statista Market Insights (August 2023) ‘Industries & Markets Market Insights Report’ Spirits Report, The Netherlands.

Venues in Rotterdam will be the first to receive spirits delivered in ecoTOTE format; the city has a vibrant nightlife scene.

De Kuyper’s Team Products plant in Middelharnis is well regarded as a ‘best practice’ production location and It is also centrally located to serve the Benelux region. For these reasons, Middelharnis was identified early on as the preferred location for ecoPLANT™ No. 045, which is a 2.0S model for processing spirits. ecoSPIRITS Benelux will initially deploy closed loop service to venues in Amsterdam and Rotterdam from the ecoPLANT based at Middelharnis. De Kuyper’s production site in Middelharnis has recently extended its qualifications to include the BRC 9 AA audit, which is the highest level BRC qualification.

Among the first brands to go into ecoTOTE format from the De Kuyper stable of brands will be Peachtree, which is the best-selling peach liqueur in the world. The lighter, lower-proof liqueur, which has the taste and smell of ripe peaches, is a key ingredient in cocktails such as Sex on the Beach or the Fizzy Peachtree. Also launching soon in ecoTOTE format is Rutte 100% Grain Vodka and Rutte Dutch Dry Gin, which is distilled from 100% organic botanicals including celery and angelica. And completing the launch collection is De Kuyper Triple Sec, which can be mixed with tequila to create the popular Margarita cocktail, or with cognac to create the Sidecar. This Triple Sec is made by mixing several citrus distillates, which are made by De Kuyper in copper pot stills.

De Kuyper Triple Sec, Rutte Dutch Dry Gin and Peachtree peach liqueur will be among the first brands to go into ecoTOTE format.

Mark de Witte, CEO, De Kuyper Royal Distillers

“We are very excited about our cooperation and partnership with ecoSPIRITS. This innovative low carbon and low waste distribution technology takes us a decisive step further towards achieving our sustainability goals as one of the industry’s main drivers. In collaboration with ecoSPIRITS we will make a significant difference by reducing our eco footprint and inspiring other brands and customers to join us on our sustainable journey.”

Iain McPherson, Sales Director, EMEA, ecoSPIRITS

“I am thrilled that De Kuyper Royal Distillers will be the Licensed Operator for the Netherlands, Belgium and Luxembourg. De Kuyper’s reputation for high quality products is well-known and the longevity of the company is testament to its innovative approach and consistent desire to improve. De Kuyper is clearly passionate about eliminating the unnecessary carbon emissions and packaging waste associated with the wine and spirits supply chain, and it is fantastic that the company has put its trust in ecoSPIRITS’ closed loop packaging as a revolutionary technology.”

Bars, hotels, restaurants, distributors and brands that are interested in joining the ecoSPIRITS Climate Partner Program in the Netherlands can contact Iain McPherson, Sales Director, ecoSPIRITS EMEA, at [email protected], For more information on ecoSPIRITS, you may contact Sonya Hook, Senior PR Manager at [email protected].


About De Kuyper

De Kuyper Royal Distillers is a family-owned liqueur and premium botanical-base spirits company founded in 1695 by Petrus De Kuyper. The company is headquartered in Schiedam near Rotterdam (NL). De Kuyper Liqueurs is the global market-leading brand in cocktail liqueurs. De Kuyper is both the owner and the producer of a number of world-famous liqueurs such as Peachtree, Heering, Kwai Feh, Acqua Bianca, Muyu, Dutch Cacao, Mandarine Napoléon, Bébo and the botanical-based spirits of the Rutte gin and genever. De Kuyper has been awarded “Liqueur Producer of the Year” at the International Spirits Competition (ISC) five years in a row (2019-2023). Mark de Witte is the company’s global CEO.

Media contact for De Kuyper Royal Distillers: Yvonne Naber, Global PR, [email protected].


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides both a powerful cost advantage and a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 21 countries across Asia Pacific, Europe and the Americas. More than 1,500 leading bars, restaurants, hotels and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 27 countries worldwide by early 2023. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.

For more information, visit https://ecospirits.global/.



ecoSPIRITS Launches in Macau in Partnership with Local Spirits Company Manlek (Overflowtaste) Trading

MACAU 18 September 2023 ecoSPIRITS has launched in Macau, appointing one of the region’s most innovative spirits importers, distributors and retailers, Manlek (Overflowtaste) Trading, as its Licensed Operator for the area. Together, the two partners have set up a new joint venture, eS Operator Macau, to bring closed loop service to the Macau market, starting this month. A range of spirits will be available in low waste ecoTOTE™ format immediately, with plans to add more to the portfolio before the end of 2023. eS Macau is ready to supply low waste spirits to upscale bars, restaurants and hotels across the region, which is known for its glitz, glamour and high-end entertainment.

eS Operator Macau has a selection of spirits available in ecoTOTE format.

Manlek (Overflowtaste) Trading was founded by a dynamic and youthful team with unique ideas and a passion for high quality hospitality and drinks in the Macau area. One arm of the company is engaged in the importation and distribution of high-end spirits, liqueurs and soft drinks. It has a wide collection of unique drinks in its portfolio as well as the exclusive rights for the representation of several international brands in Macau. The company has also extended its drinks-related expertise into other areas, including retail, represented by its wine and liquor store Overflow, and the organisation of events, such as the popular citywide cocktail event, Bar Hopping Macau. The team is keen to introduce bold innovations into the Macau drinks scene, while also maintaining a commitment to local culture and the sustainable future of the country’s drinks industry.

ecoSPIRITS’ Asia network now covers Mainland China and its Special Administrative Regions (SARs), Hong Kong and Macau, which are relatively autonomous portions of China that maintain some degree of political and economic independence. Macau, on the south coast of China, was a Portuguese territory until 1999 and as such it reflects a mix of cultural influences. With a population of approximately 680,000 it is the most densely populated region in the world. In recent years it has become a major resort city and a top destination for casino visitors. Macau’s gaming industry is the largest in the world, generating a revenue that is about seven times larger than that of Las Vegas.

Macau is a destination known for its glitz, glamour and high-end entertainment.

For several years Macau has been taking steps to address the United Nations General Assembly’s 17 Sustainable Development Goals (SDGs). It has been doing this by creating partnerships, seeking to diversify its economy, developing links with the Hengqin island area in particular, and by furthering links with mainland China. Several of Macau’s major casino operators have increased their focus on their ESG and sustainability commitments in recent years, with some pledging to reduce Green House Gas (GHG) emissions by 2030, as well as a focus on waste diversion, reusable energy and recycling.

The Hengqin model combines urban design combined with sustainable development.

eS Operator Macau will initially launch a selection of brands from the True Believers portfolio of spirits including Widges Gin, Tried & True Vodka, Plantation 3 Stars White Rum and Plantation Dark Rum. Towards the end of the year it also plans to add agave spirits and whiskey to its portfolio.

Hyeson Si, Founder, Manlek (Overflowtaste) Trading

“Through continuous efforts to expand we have established good business relations with local shops, hotels, bars and restaurants of all types across Macau, and we are looking forward to being able to offer a range of products in ecoTOTE format to these venues to help reduce single use glass waste across the region. We have a wide range of brands in our portfolio and we continue to source interesting drinks from all over the world. We can’t wait to offer these excellent products to our customers in a more sustainable and efficient way.”

James Wynn-Williams, Sales Manager, Asia Pacific, ecoSPIRITS

“Manlek has an excellent selection of brands in its portfolio and strong relationships with venue operators – large and small – across Macau. I am confident the company will use its innovative and passionate approach to help transition Macau’s hospitality sector to the circular economy. Macau is a small but important region in Asia Pacific and we are delighted to have found the perfect partner to introduce the ecoSPIRITS system – and reduce single use glass waste – across this unique region.”

To find out more information about opportunities to partner with ecoSPIRITS in Macau, please contact James Wynn-Williams at [email protected] or Hyeson Si at [email protected]. For media inquiries or general information on ecoSPIRITS, you may contact Sonya Hook, Senior PR Manager at [email protected].


About Manlek (Overflowtaste) Trading

In 2019 Manlek (Overflowtaste) Trading became the first spirits supplier in Macau to support low-carbon waste reduction. We introduce various middle and high-end alcohol and soft drinks brands from all over the world via our main office in Macau, which has been set up to serve the whole Greater China market. Since inception, we have supplied a wide range of quality products to upscale bars, restaurants, hotels and various types of retailer in Macau. Our core objective is to understand the needs of different customers and to constantly innovate in order to serve a diverse customer base, so we also provide services including staff training, bar design and marketing. Our goal is to exceed our customers’ expectations. We strive for excellence in product variety, quality and service in order to reflect our three core values: product diversity, excellent product quality and excellent customer service. In the future, we will expand our business further, continue to provide exciting and rich products, and will continue to optimise our services to meet customers’ expectations in quality and service, and promote Macau culture.


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides both a powerful cost advantage and a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 21 countries across Asia Pacific, Europe and the Americas. More than 1,500 leading bars, restaurants, hotels and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 27 countries worldwide by early 2023. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.

For more information visit www.ecospirits.global.