ecoSPIRITS Welcomes SVP and Bolsters Customer Resources for the Circular Economy Transition

LONDON 05 March 2024 ecoSPIRITS has welcomed a new global head of sales and customer success, while also making a number of other appointments to bolster its customer support resourcing. James Doyle has joined the company in the role of Senior Vice President, Sales & Customer Success, with responsibility for all sales and customer implementation matters. Marco Lam has also been appointed to the role of Vice President, Value Engineering, overseeing a new internal consulting team supporting customers with a range of commercial planning, financial analysis and circular economy expertise. The new resources come as ecoSPIRITS works more closely with a growing base of global customers on the complex circular economy transition in premium spirits and wine.

The expanded customer success team is based in London, with regional resourcing in Asia Pacific and North America.

ecoSPIRITS’ new customer success team, which is responsible for sales, account management and project management, is based in London, with regional teams in Asia Pacific and North America. Led by James Doyle, the new team is supporting ecoSPIRITS’ brand, distributor and outlet partners around the world as they integrate ecoSPIRITS’ circular packaging technologies – ecoPLANT™, ecoTOTE™, SmartPour™, SmartKioskTM and CircularONE™ – into their local, regional and global supply chains.

The ecoSPIRITS technology is now available in more than 27 countries across Asia Pacific, Europe and the Americas.

James Doyle joins ecoSPIRITS as Senior Vice President, Sales & Customer Success. He brings more than 20 years’ worth of experience in working with technology businesses on a global basis and played a leading role in building the EMEA Enterprise business at Tata Communications followed by Senior Sales Leadership roles in start up software companies, such as SightCall and CareAR. He has extensive experience in sales leadership roles, building growth platforms across sales and customer success, built on trusted relationships with customers, partners and employees. At ecoSPIRITS, he is responsible for overseeing the company’s worldwide portfolio of customer relationships. Working closely with ecoSPIRITS CEO, Paul Gabie and the executive leadership team, Doyle’s mandate is to build and manage high performing sales, account and project management teams.  

James Doyle, Senior Vice President, Sales & Customer Success, ecoSPIRITS

“ecoSPIRITS has grown at pace since the business was founded in 2018 and we are now in the process of scaling globally. New and existing team members are all geared up to support our partners as they look to expand into new territories, deploy brands in ecoTOTE for the first time, or set up new collaborations with us. I am delighted to be joining at this important stage of growth for the business and can’t wait to celebrate more circular economy successes with our customers in 2024 and beyond.”

As part of its investment in expanded customer success resources, ecoSPIRITS has also launched an internal consulting team dedicated to Value Engineering, with a focus on refining circular packaging economics, enhancing their cost-effectiveness and maximising commercial value to customers and partners. The new team works particularly closely with ecoSPIRITS’ largest customers, where the integration of circular economy activities into their global supply chains requires innovation in commercial and financial analysis and practices. This team is led by Marco Lam in his new role as Vice President, Value Engineering. Lam originally joined ecoSPIRITS in 2022 as Commercial Planning Director.

Marco Lam, Vice President, Value Engineering, ecoSPIRITS

“I am looking forward to working closely with James to help support his team’s work with some of our largest customers. Value engineering is a great asset for our customers because it is a process that can help solve problems, reduce costs and ensure a project is completed within a budget, while also maintaining – or even improving – financial performance along the way.”

ecoSPIRITS x Diageo: Dedicated To Success

In November 2023, Diageo and ecoSPIRITS announced a global agreement for the distribution of a range of Diageo spirits brands in ecoSPIRITS’ circular packaging technology in an expected 18 markets over the next three years. To support these technology deployments, ecoSPIRITS is fielding two new customer success resources dedicated to supporting the scaleup of circular packaging in Diageo’s global supply chain. Jack Davis, who joins ecoSPIRITS as Global Customer Success Manager, comes across from Diageo, where his most recent role was a Senior Commercialisation Manager for Continental Europe & MENA. Isaac Powell has also joined ecoSPIRITS to support Diageo as a Global Technical Lead, coming from East London craft distillery, Jim and Tonic Ltd, where he led the distilling team.

Isaac Powell, Global Technical Lead, ecoSPIRITS

Jack Davis, Global Customer Success Mgr., ecoSPIRITS

Smirnoff vodka, Gordon’s gin and Captain Morgan rum are the first Diageo brands to be deployed in ecoTOTE format.

The new customer resource appointments come at a time when ecoSPIRITS and its customers are navigating the complex linear to circular transition required to bring closed loop packaging to global scale. This is a transition that offers the prospect of dramatic sustainability impact, yet poses a host of challenges, particularly within the context of global supply chains. By bringing together a deep bench of customer success, project management, consulting, engineering and supply chain expertise, ecoSPIRITS is positioned to help its customers rapidly plan, deploy and scale their circular economy initiatives.

Paul Gabie, CEO, ecoSPIRITS

“I am delighted to welcome James to ecoSPIRITS and to congratulate Marco on his new appointment. The linear to circular transition is both incredibly rewarding, delivering dramatic sustainability outcomes, and also exceedingly complex at the same time. This is why we are bringing together such a broad range of expertise and resources. I am confident these new appointments will help ensure our customers can navigate the circular economy transition successfully and at global scale.”

For media inquiries or general information on ecoSPIRITS, you may contact Sonya Hook, Head of Communications at [email protected].

About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 23 countries across Asia Pacific, Europe and the Americas. More than 2,000 leading bars, restaurants, hotels and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 27 countries worldwide by early 2024. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.