ecoSPIRITS to Launch in Cambodia, Partnering With Craft Spirits Distributor & Leading Local Distillery

PHNOM PENH 30 AUGUST 2021 ecoSPIRITS announced today that it has signed a Licensed Operator Agreement for Cambodia with a new joint venture company, eS Operator Cambodia, formed by Moonshine Cambodia, a leading local craft spirits importer and distributor, and Samai Distillery in Phnom Penh, one of Southeast Asia’s leading craft distilleries. Starting in December 2021, the new Licensed Operator partnership will bring low-waste spirits service to a market that is a vibrant tourist destination with rich culture and history as it begin to recover from the impact of the COVID-19 pandemic.

Home to just over 16 million people, Cambodia is a Southeast Asian market renowned for its lush landscapes and historical and cultural sites. Spanning the Mekong Delta, low-lying coastal plains, rainforest-clad mountains and the Gulf of Thailand coastline, Cambodia has developed rapidly in recent years as a popular destination for luxury and ecotourism. As a result, premium spirits, waste reduction and sustainable innovation are a natural fit for many of the country’s leading hospitality operators. In recent years, the national government has also taken meaningful steps to fight climate change, including committing to 2030 carbon emissions reductions targets under the United Nations framework and to developing a national strategy for a longer-term journey to Net Zero.

Angkor Wat, a UNESCO World Heritage Site

Phnom Penh Skyline

PREI Cocktail Bar, Phnom Penh, Cambodia

Founded in 2020 in Phnom Penh, Moonshine Cambodia is a craft spirits distributor established by Liza Kao and Stephen Hansen out of a love for quality spirits and cocktails. Moonshine Cambodia is the exclusive importer and distributor of a range of leading premium and craft spirits, including Plantation Rum, Buffalo Trace Bourbon, Chartreuse, Aviation Gin, and Michter’s American Whiskeys. Moonshine Cambodia also owns and operates PREI cocktail bar in Phnom Penh, which pays homage to the Cardamom rainforests that are the climate lungs of Southeast Asia.

Liza Kao, Co-Founder & CEO, Moonshine Spirits

“During our time in the hospitality industry, we’ve seen a need more than ever to implement conscious approaches in the industry and support those who want to maximize their impact on sustainable tourism,” notes Kao, CEO and Co-Founder of Moonshine Cambodia, “It made sense for us to team up with ecoSPIRITS to prioritize the circular economy principles in Cambodia, and slowly reduce single-use bottles while making premium spirits more cost effective for hospitality operators. We are proud of Cambodia’s rich heritage and strive to be as aware as a company as we can be for our local community.”

Cambodia’s first and only premium rum distillery, Samai Distillery, was founded in 2014 in Phnom Penh and is regarded as one of Southeast Asia’s pioneering craft distilleries. As Cambodia’s first and only premium rum producer, the Samai team produce hand-crafted, premium rums using high-quality, locally grown ingredients and a process that pays tribute to age-old rum making traditions. Complex and full of character, Samai rums reflect the unique Cambodian terroir. Under the new ecoSPIRITS Licensed Operator partnership, Samai Distillery will host and operate ecoPLANT No. 025 in Phnom Penh, offering the advantages of an expert distillery team in processing ecoTOTE™ formats for the Cambodian market.

The Samai Distillery in Phnom Penh

Handcrafted rums made with local Cambodian sugarcane

Daniel Pacheco, Co-Founder & Managing Director, Samai Distillery

“Sustainability in the alcohol industry is long-overdue, but it has proven a challenge for individual brands to tackle alone,” notes Daniel Pacheco, Co-Founder & Managing Director of Samai Distillery, “ecoSPIRITS is revolutionizing the industry by giving spirits producers, like Samai, a fully developed solution which reduces waste, lowers our need for packaging inventory, reducing carbon emissions from shipping all this inventory across the globe, all while making the final product more affordable to the end consumer… a win for everyone. At Samai, we are proud to be the distillery partner bringing ecoSPIRITS to Cambodia. We hope this will inspire many other initiatives across the country, and across industries, helping Cambodia grow and lead the way in sustainability and the circular economy.”

In a market where leading bars, restaurants and hotels serve ever more eco-conscious guests, news of ecoSPIRITS’ Cambodia launch has received a warm reception. Some of the country’s most prominent venues will join the ecoSPIRITS Climate Partner program and prioritise spirits in ecoTOTE™ as soon as closed loop service commences.

Paul Gabie, CEO, ecoSPIRITS

“Climate change is a global crisis that will leave no country unscathed. Like many developing markets, Cambodia is only just beginning to formulate its climate battle plan,” notes Paul Gabie, ecoSPIRITS CEO, “The ecoSPIRITS vision was created with both developed and developing markets in mind. Partnering with industry pioneers like Samai Distillery and Moonshine Cambodia to bring waste and carbon emissions reduction technology to one of Southeast Asia’s most important developing economies shows just how universal the movement to fight climate change is becoming.”

ecoSPIRITS closed loop service will be available in Cambodia from December 2021. Bars, restaurants, hotels, distributors and brands that are interested in joining the ecoSPIRITS Climate Partner Program in Cambodia can get in touch via email at [email protected] or [email protected].

About Moonshine Cambodia

Moonshine was established in 2020 out of a love for quality, craft spirits and bringing cocktail culture to Cambodia. Co-founders Liza Kao and Stephen Hansen brought their knowledge in the hospitality industry from Los Angeles, San Francisco and New York City back home to a burgeoning Phnom Penh. Moonshine’s growing exclusive distribution and consulting services currently supports most cocktail bars, retail establishments and hotels in Siem Reap & Phnom Penh areas.

For more information, please visit and

About Samai Distillery

Samai Distillery was founded in 2014 in Phnom Penh and is regarded as one of Southeast Asia’s pioneering craft distilleries. As Cambodia’s first and only premium rum producer, the Samai team produce hand-crafted, premium rums using high-quality, locally grown ingredients and a process that pays tribute to age-old rum making traditions. Complex and full of character, Samai rums reflect the unique Cambodian terroir. With four premium products in its portfolio, Samai rums are distributed in France, Singapore, Spain, Czech Republic, Switzerland, and Korea, with more countries to come. If you happen to be in Cambodia, don’t miss a chance to try the rums and exclusive cocktails at the bar inside the distillery, or book your private tour.

For more information visit

ecoSPIRITS to Launch in Bermuda, Calls Attention to C02 Emissions & Rising Sea Levels

Hamilton 27 JULY 2021 ecoSPIRITS announced today that it has signed a Licensed Operator Agreement with Bermuda Gin Co., which will bring circular spirits technology to a small island nation for the first time. As part of the new partnership, Bermuda Gin Co.’s Pink House Gin and White Roof Gin will join the ecoSPIRITS Climate Partner Program and become available across Bermuda in ecoTOTE™ format. ecoSPIRITS will also release a special Ocean Conservation edition ecoTOTE™
to call attention to the impact C02 emissions are having on sea levels, and the severe threat this poses to life in island nations worldwide.

Bermuda is a collection of 181 islands located more than 1,000 kilometres off the east coast of the United States in the North Atlantic Ocean. Home to a population of just over 60,000, the island is a vibrant tourist destination and a major insurance and reinsurance hub, famous for its pink sand beaches and clear, cerulean blue ocean waters. Like other island nations, Bermuda is threatened by rising sea levels, which are one of the most severe impacts of climate change. The island has a long and successful history with conservation efforts, dating back to a 1623 law passed to protect the local turtle population.

Hamilton, the capital of Bermuda, is home to both local and international businesses and is a vibrant hospitality centre

The islands of Bermuda provide fertile shelter to important turtle populations, including five of the world’s seven sea turtle species

Founded in Bermuda in 2019 by long-time insurance executive and gin lover, Roy Fellowes, Bermuda Gin Co. is a family-owned and operated producer on a mission to put Bermuda on the world gin map by producing locally inspired gins to capture the spirit and uniqueness of Bermuda itself. The gin recipes were created around the kitchen table in Paget, Bermuda by Roy, his wife Susan and daughter Kristyn and are inspired by island life. Each gin features botanicals common to Bermuda, such as hibiscus and prickly pear.

A tribute to Bermuda’s famous pastel pink cottages, Pink House Gin is a distilled gin with hibiscus, mint and blood orange

A tribute to Bermuda’s rain-catching white roofs, White Roof Gin is a London Dry with prickly pear, citrus and cinnamon

Under the new partnership with ecoSPIRITS, Bermuda Gin Co. will take delivery of ecoPLANT No. 026, which will be sited in Bermuda and offer closed loop service from October 2021. Under the ecoSPIRITS Licensed Operator Program, ecoSPIRITS service will be made available to bars, restaurants and hotels across the Island as well as other spirits brands, distributors, and wholesalers who are active in the Bermuda market and wish to join the ecoSPIRITS Climate Partner Program.

Roy Fellowes, Founder of Bermuda Gin Co.

“As the world’s largest property catastrophe reinsurance market, Bermuda knows more than most countries about sustainability and climate risk. At Bermuda Gin Co. we want to do our part in protecting the local environment and we have identified a tried and tested technology that will significantly reduce waste and carbon emissions in the local spirits drinks industry,” notes Fellowes, “We are delighted to introduce the ecoSPIRITS closed loop technology to Bermuda. I have no doubt ecoSPIRITS’ mission to eliminate single use glass bottles will resonate with local businesses and consumers. Working together, we will eliminate single use glass one very tasty Bermuda Gin & Tonic at a time.”

The grand pastel-pink Hamilton Princess has been a landmark on the waterfront of Bermuda's capital city since 1885

Timothy Morrison, General Manager, Hamilton Princess & Beach Club

“This is a revolutionary move in the right direction for our industry. One of the key goals of the Paris Agreement on climate change is that carbon emissions should be reduced as soon as possible. ecoSPIRITS provides a unique and sustainable way for the hospitality and service industry to do its part,” says Morrison, “Living on the beautiful island of Bermuda, with its wonderful and all important ecosystem, shows proudly as to why this is so important. Hamilton Princess & Beach Club is proud to lead the way and partner with Bermuda Gin Co. in bringing this technology to Bermuda.”

To coincide with the launch of closed loop service in Bermuda, ecoSPIRITS will release a special limited edition ecoTOTE™ calling attention to the dire threat climate change poses to low-lying islands. The ecoTOTE 3.0S Ocean Conservation Edition, with an ocean blue enclosure, will be available only in island nations around the world.

The ecoTOTE 3.0S Ocean Conservation Edition

As a complement to the ecoSPIRITS Forest Program, each Ocean Conservation Edition ecoTOTE™ will support a new ocean waste recovery program managed by Green Steps Group, ecoSPIRITS’ global C02 mitigation partners. Under this new ecoSPIRITS Oceans Program, each order of an Ocean Conservation Edition ecoTOTE™ by venue partners will fund the removal of one kilogram of single use plastic, glass and other man-made waste from protected beaches, coral reefs and waters.

Worldwide, ocean waste is a direct outcome of a single use packaging culture

Under the ecoSPIRITS Oceans Program, Green Steps Group will use its proprietary technology interface to mobilise, monitor and quantify ocean waste removal from protected marine areas. Recovered ocean waste will be photographed, weighed and logged on the technology platform, providing certified impact and improving marine and beach environments for locals and tourists alike.

Green Steps Group's proprietary digital interface will power the ecoSPIRITS Oceans Program

Zdenek Kastanek, International Sales Director, ecoSPIRITS

“ecoSPIRITS has long been mindful of the special impact that single use packaging and the associated carbon emissions are having on island nations. As we begin to add island markets to the ecoSPIRITS global network, ecoSPIRITS will work alongside our Licensed Operators like Bermuda Gin Co. to have a positive impact by reducing local packaging waste and restoring marine environments,” says Kastanek, “We will also use our voice in the industry to call attention to the impact that single use glass packaging in larger markets is having on these fragile island ecosystems.”

ecoSPIRITS closed loop service will be available in Bermuda from October 2021. Bars, restaurants, hotels, distributors and brands that are interested in joining the ecoSPIRITS Climate Partner Program in Bermuda can get in touch via email at ecoSPIRITS Bermuda or Bermuda Gin Co.

About Bermuda Gin Co.

Bermuda Gin Co. is a local, family-owned business established in October 2019. The first product Pink House Gin was launched in November 2019 with White Roof Gin hitting the local market in June 2020. Both gins are hand crafted in small batches and they have been very well received locally. They are available in bars, restaurants and hotels throughout Bermuda. The amazing bar staff working in Bermuda’s hospitality venues have created some wonderful cocktails using Pink House and White Roof Gins that are definitely worth trying. The gins are also available for retail purchase from many supermarkets and liquor stores on the Island. For Pink House and White Roof, today Bermuda, tomorrow the world.

For more information, please visit Bermuda Gin Co.

ecoSPIRITS Launches Licensed Operator Program, Starting with the United Kingdom

SINGAPORE 21 DECEMBER 2020 Building on its success across Asia Pacific over the past 18 months, ecoSPIRITS has announced a global licensed operator program, which will bring its closed loop spirits distribution technology to new markets worldwide. The first market under this new program will be the United Kingdom, where ecoSPIRITS has partnered with the team behind premium spirits importer and distributor Mangrove UK. The new partnership will bring closed loop spirits distribution to London in April 2021, with additional cities to follow over the course of the year.

ecoSPIRITS’ patent-pending system of closed loop technologies offers both a substantial reduction in the delivered cost of premium spirits, and a transformative reduction in waste and C02 footprint. As one of the world’s most mature markets for premium spirits, the United Kingdom is a natural fit for this cost reduction advantage. The ecoSPIRITS circular solution to eliminating single use glass waste is also in sync with United Kingdom consumers, who are increasingly transitioning to sustainable consumption and purchasing choices.

Under the new Licensed Operator program, experienced local spirits industry partners invest in the ecoSPIRITS hardware and technologies, including the ecoPLANT™, ecoTOTE™ and SmartPour™ systems. They receive the rights to operate the ecoSPIRITS closed loop technology in a market, with comprehensive technology, engineering and product support from the ecoSPIRITS team. In return, Licensed Operators commit to offering closed loop service to other industry participants, including premium spirits brands, distributors and wholesalers who are looking to improve their cost and environmental performance.

Zdenek Kastanek, International Sales Director, ecoSPIRITS

“Since launching in Asia Pacific in late 2018, ecoSPIRITS has received inquiries from countries around the world about the prospect of closed loop service,” notes Zdenek Kastanek, ecoSPIRITS International Sales Director, “The ecoSPIRITS Licensed Operator program makes this prospect a reality. Together with our local partners, such as the wonderful team behind Mangrove UK, we can scale our climate impact many times over. From a personal perspective, I am excited to have this opportunity to reconnect with so many industry friends and relationships that I developed during my years working in hospitality in London.” 

Nick Gillett, Managing Director, Mangrove UK

Nick Gillett, Managing Director, Mangrove UK, added,“I have tracked the progress of ecoSPIRITS in Asia since its launch, and firmly believe their technology offers a sustainable blueprint for the UK drinks industry to follow. A number of brands in our portfolio have sustainability, environmental and Fairtrade principles at their core, and ecoSPIRITS offers us a very natural next step. The on-trade community is a driving force for change – campaigning against plastic straws, ill treatment of workers in production, treatment of waste water. ecoSPIRITS offers the potential to remove single glass from a large portion of the UK trade, in addition to commercial and logistical advantages, and deliver greater long term sustainable benefits. We are all experiencing a seismic change in the industry and revaluating everything we have previously believed in, so the question for me was – how can we not get involved?”

Founded by spirits industry veterans Nick Gillett and John Coe, Mangrove UK is a leading specialist distributor of premium spirits and liqueurs. As the anchor investor in the new United Kingdom Licensed Operator for ecoSPIRITS, Mangrove UK brings an extensive network of industry relationships, and an existing portfolio of premium spirits and liqueur brands, to the launch of closed loop service in this all-important spirits market.

The more than 500 hospitality venues that operate the ecoSPIRITS technology in Asia Pacific markets will soon be joined by leading United Kingdom hospitality operators, both large and small. As the on-trade community begins to recover from the COVID-19 pandemic in early 2021, reduced spirits costs, smaller carbon footprints, and sustainable consumption choices offer the prospect of a ‘green reset’ – moving forward to a more sustainable future, rather than a simple reversion to the old normal.

Every now and then there is a need for a disruption in the market place. A disruptor who understands there is a need for change, who is not afraid to challenge status quo and who goes and figures it all out and dedicates massive effort to solve the problem. ecoSPIRITS is the disruptor and a total game changer.”

“I am really excited to have ecoSPIRITS on the UK market. Reducing waste in our industry is sometimes really hard work, but in this case someone has basically done it for you while you are saving cost, which ultimately is a benefit for our guests as well. Having great spirits delivered to your bar, while helping the environment is just a beautiful thing! I cannot wait to have them over in the Mezcaleria soon.”

“Many have seen circular spirits as mission impossible. ecoSPIRITS have made it mission possible to bring the ground breaking concept to the bars to reduce the waste in bars which has a massive impact on our environment. Definitely the way forward as our industry needs to see more actions like this from drink producers.”

The first United Kingdom ecoPLANT™, the 16th worldwide, will be located in central London. More details regarding the United Kingdom launch will be released in January, including the initial portfolio of spirit brands that will be available in ecoSPIRITS format. In the meantime, spirit brands, importers, distributors and venues interested in learning more about closed loop service in the United Kingdom can reach out to ecoSPIRITS via email at [email protected] or Mangrove UK via email at [email protected]

About Mangrove

Mangrove UK was established by John Coe and Nick Gillett in 2014 and now employs over 30 specialist spirits professionals, mixologists, sales and brand experts with extensive experience in both the On and Off trade UK spirits market. Mangrove UK’s hand-picked portfolio displays heritage, innovation and commercial viability. The company has delivered measurable growth for a number of brands to become market leaders in their categories in under five years through strategic marketing and commercial advice, category education, menu creation, PR partnerships and brand activations. With over 100 routes to market, the business has grown turnover from £10.5 million in 2015 to £21.4 million in 2019. Focusing on the premium market, Mangrove UK ensures it represents the highest quality of brands by hand-selecting all products based on their provenance, category authenticity, innovation and commercial value to the trade. For more information, please visit

ecoSPIRITS Embarks on Journey to B Corporation Certification

SINGAPORE 11 DECEMBER 2020 ecoSPIRITS has been granted status as the first Pending B Corp in Asia, as it embarks on a year-long journey to secure the coveted B Corp Certification offered by B Lab, a global non-profit organisation. B Corps are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. 

ecoSPIRITS’ belief that society’s most challenging problems cannot be solved by government and non-profits alone inspired the company to join the B Corp movement. The growing global community of certified B Corp companies, which includes impact leaders Danone, Patagonia and Ben & Jerry’s, is working toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

“ecoSPIRITS mission to end single use glass in the spirits industry has deep environmental foundations. However, we realise our work to have a positive impact cannot end there,” notes ecoSPIRITS CEO Paul Gabie, “By pledging to become a B Corp, we are committing to better understand the impact of our operations on the environment, our communities, our suppliers, our team members and others we engage in our work.”

“We are extremely excited to welcome ecoSPIRITS to the B Corp community and to partner with them on the journey to full certification in 2021. The Pending B Status provides a mark of intent for companies to manage their impact and inform stakeholders of their intent, notes Tom Stewart, Executive Director for B Market Building in Singapore and Malaysia, “ecoSPIRITS is a visionary organisation, addressing a key environmental issue, and a great business to have as the first Pending B in Asia.”

The B Corp Certification assesses the overall positive impact of a company. To be certified, companies must achieve a minimum verified score on the B Impact Assessment, a rigorous evaluation of a company’s impact on its workers, customers, community and the environment. Once completed, ecoSPIRITS’ B Corp certification score and impact assessment will be public, and available on This powerful combination of third-party validation, public transparency and legal accountability builds trust.

The patent-pending ecoTOTE 3.0, a closed loop technology for spirits distribution.

The ecoSPIRITS Forest Program supports low-income communities in the endangered Kalimantan rainforest area of Borneo.

From supply chain and input materials to charitable giving and employee benefits, B Corp Certification will require ecoSPIRITS to evaluate every aspect of its business and operations with impact in mind. Just one example of the impact of the B Corp process: ecoSPIRITS will now be required to audit, monitor and support its manufacturing partners in China, who produce ecoPLANTS, ecoTOTES and other ecoSPIRITS hardware and technologies, to ensure their environmental and labour practices meet B Corp standards.

“To obtain the Pending B status, we have already completed the first step of amending our corporate constitution to include the B Corp purpose clause. It now legally requires our board of directors to balance profit and purpose,” notes Cash van Halder, ecoSPIRITS General Counsel, “To maintain transparency as we complete the journey to full B Corp Certification over the next 12 months, ecoSPIRITS will provide interim updates on our progress. And once certified, we will also be subject to a B Corp audit every three years to ensure we are maintaining high standards of positive impact, governance and transparency.”

For a young technology company with a mission of environmental impact, B Corp Certification is a natural fit. By becoming a member of the growing B Corp community, ecoSPIRITS hopes to inspire others in the spirits industry to join this movement towards a more sustainable and inclusive global economy.

About B Lab
B Lab is transforming the global economy to benefit all people, communities, and the planet. A leader in economic systems change, our global network creates standards, policies, and tools for business, and we certify companies—known as B Corps—who are leading the way. To date, our community includes over 3,500 B Corps in 70 countries and 150 industries, and over 100,000 companies manage their impact with the B Impact Assessment and the SDG Action Manager.

For more information, please visit bcorporation

ecoSPIRITS Releases the SmartPour, Streamlining the Closed Loop Experience

SINGAPORE 2 NOVEMBER 2020 ecoSPIRITS today announced the release of the latest addition to its closed-loop spirits distribution technology, the SmartPour automatic dispense accessory for the ecoTOTE. This latest hardware release will further improve the closed loop operations experience for hundreds of venue partners and hospitality operators who have already adopted the ecoSPIRITS low carbon, low waste system.  The SmartPour will become available across all ecoSPIRITS Asia Pacific markets in the coming weeks.

The new SmartPour, an automatic dispense accessory for the ecoTOTE

Circular economy solutions, while offering transformative environmental impact, present complex challenges in packaging design, closed loop logistics, user experience, and quality control. The ecoSPIRITS system, which is a 360-degree approach to circular spirits distribution, is anchored by three proprietary technologies: the ecoPLANT, a containerised, semi-automated spirits processing facility; the patent-pending ecoTOTE™, a tamper–proof, closed–loop 4.5L vessel; and, now, the SmartPour™, an electronic accessory for seamless, hygienic in-venue dispense and sustainable refilling. When operated as a closed loop system, the ecoSPIRITS technologies eliminate more than 95% of the packaging waste and as much as 80% of the carbon footprint of spirits distribution and consumption.

The ecoSPIRITS closed loop system for spirits distribution

The new SmartPour accessory enables ecoSPIRITS partner bars and restaurants to quickly and accurately transfer spirits from an ecoTOTE to spirits bottles, cocktail shakers, or serving vessels. When mated with an ecoTOTE, the SmartPour provides a one-push pour at 30ml, 45ml, 60ml and 700ml volumes, along with a continuous pour option for any desired fill volume. Regional variants will be available for standard pouring measures in all global markets.

Battery powered with convenient USB-C charging, the SmartPour is compliant with global hygiene best practices for food handling, as well as FCC and RoHS standards in the United States and European Union, respectively. The SmartPour is compatible with both the new ecoTOTE 3.0 and the prior generation ecoTOTE 2.0, allowing for seamless deployment in existing ecoSPIRITS cities.

A SmartPour used to sustainably serve, and refill, Peddlers Gin, the world’s first Shanghai craft gin.

“ecoSPIRITS supports hundreds of partner hospitality venues across our Asia Pacific markets. The release of the SmartPour will improve their closed loop experience, while further enhancing hygiene standards and reducing labour costs,” notes Bob Syihabuddin, ecoSPIRITS Operations Engineer and lead for Asia Pacific closed loop operations, “The SmartPour solution provides a fast, accurate pour every time. It also integrates easily into back-of-house operations and processes.”

The SmartPour offers ecoSPIRITS partner venues a range of performance upgrades over the prior manual transfer solution, improving speed, hygiene, and accuracy. Each unit is water resistant, easy to clean, and transitions seamlessly between spirit types. SmartPours come packaged with all necessary accessories, as well as a link to a brief online product training resource.

One push pours that are fast and accurate

The perfect complement to the ecoTOTE

Whether batching cocktails, direct service, or sustainably refilling branded spirits bottles, the SmartPour completes the ecoSPIRITS closed loop in a user-friendly manner. Eliminating single use glass in the spirits industry just got easier. 

ecoSPIRITS Partners with Green Steps Group

SINGAPORE 22 May 2020 ecoSPIRITS has announced a partnership with Green Steps Group, carbon dioxide (CO2) impact specialists, to launch the ecoSPIRITS Forest Program , which will further offset the carbon impact of beverage operations at leading hotels, bars and restaurants across Asia Pacific. With this first-of-its kind program, ecoSPIRITS and its partner venues, spirit brands and distributors deepen their commitment to carbon impact leadership in the beverage industry.

The ecoSPIRITS Forest Program will help ecoSPIRITS partner venues generate additional carbon mitigation beyond the substantial carbon footprint reduction from their use of low-waste, low-carbon spirits. Under the program, one tree will be planted for each cycle of an ecoTOTE through the ecoSPIRITS closed loop distribution platform.  Each tree planted will be geo-tagged in the name of the partner venue. Using Green Steps Group’s proprietary “proof of planting” technology platform, the ecoSPIRITS Forest Program will be verified, monitored, and reported through an industry-leading digital trail. Tree planting benefits the partner venue, but is jointly funded by ecoSPIRITS, its spirit brand partners, such as Plantation Rum and Widges Gin, and its licensed local distributors, such as Proof & Company Australia.

ecoSPIRITS CEO Paul Gabie notes, “Through its closed loop technology, ecoSPIRITS already generates a transformative reduction in the carbon footprint of premium spirits. But reduction is not elimination. The ecoSPIRITS Forest Program ensures we ourselves offset the balance of the carbon footprint from our business and manufacturing operations. More importantly, it will allow the rapidly growing network of ecoSPIRITS partner venues to offset a substantial portion of the remaining carbon footprint of their beverage operations.”

The ecoSPIRITS Forest Program will initially focus on a reforestation tract of the endangered Kalimantan rainforest in Borneo, Indonesia. During the first year of the program, the parties expect to plant at least 25,000 locally grown trees in the area. The process begins with the planting of saplings of indigenous trees, which have been grown from seed at on-site nurseries, in an area cleared of invasive jungle vines. This is a tough, labour-intensive process known as silviculture. In the first year, the planting site is revisited every few months to be manually cleared of the vines, which can overwhelm and smother the young trees. Once safely established, however, these future forest giants can sequester CO2 for more than 200 years.

The Kalimantan rainforest replanting area in Borneo, Indonesia

Andrew Kerr, Green Steps Group founder, explains: “In simple terms, CO2 sequestration refers to the conversion of atmospheric CO2 into carbon. Trees are approximately 50% carbon, which means half of every tree is long-term-stored CO2, and with the massive and incredibly fast growing trees in Borneo this is one of the best places on Earth to capture CO2.”

Under the ecoSPIRITS Forest Program, the principal local tree species planted will be Dillenia Borneensis, Octomeles Sumatrana, and Molotus Muticus. Approximately 12 kg of CO2 is sequestered per tree, per year, over an initial 12-year period. Beyond 12 years, the sequestration increases as the trees grow. With life spans averaging 200 years, and with some of the trees such as Octomeles Sumatrana living up to 500 years, the average tree in the ecoSPIRITS Forest Program will sequester 2,400 kg of CO2 – or the equivalent of eliminating 4,800 single use glass spirit bottles – over its entire lifespan.

The ecoSPIRITS Forest Program will be managed by a cooperative (co-op) of four villages, who share the income from the tree planting. In addition, they set aside funding for village student scholarships and medical emergencies. Prior to COVID-19, the village co-ops relied mainly on ecotourism for funding, but the impact of the pandemic has left the village planting-operation entirely dependent on support from enterprises such as ecoSPIRITS, Green Steps Group and their spirits and distribution partners. Working together, the ecoSPIRITS network is helping to regenerate a safe, natural habitat for some of the planet’s most rare and endangered wildlife, while also providing hugely valuable CO2 sequestration.

The ecoSPIRITS Forest Program will have a substantial impact on the carbon footprint of ecoSPIRITS partner venues. By choosing ecoSPIRITS, venues already generate 550g of carbon emissions savings per 700ml bottle of spirit poured. The ecoSPIRITS Forest Program now adds an additional 1,800g of yearly emissions savings for each bottle poured. One such venue is Cantina OK! in Sydney, Australia, which will plant at least 250 trees per year by pouring spirits. The annual carbon impact of Cantina OK!’s ecoSPIRITS partnership, through both the elimination of single use glass and reforestation, will now  exceed 4,000kg of emissions reduction. And all this for a 15-square meter laneway bar.

“Rarely do you get the opportunity to work with innovative people looking to make the world a better place. Not everyone sees the forest for the trees. Our relationship with ecoSPIRITS is one of those unique win-win situations. We thought eliminating single use glass bottles was game-changing, but the ecoSPIRITS Forest Program has really set a new precedent,” says Alex Dowd, Co-Owner, Cantina OK!. “We’re proud to be a part of it and feel lucky that, even in a small space, we can contribute to offsetting our carbon impact and reforesting endangered rainforests. We hope that other companies around the world are taking notice of the new standards being set.”

About Green Steps Group

Green Steps Group, a Swedish-based technology start-up, provides governance for the tree planting organization  and the measurement of the CO2 output of each tree. Using a proprietary platform that combines geo-tagging, camera-traps and satellite multi-spectrum imagery to monitor individual trees , GSG and the on-site research scientists track the overall health of the forest and track the long-term CO2 impact at a per-tree level. Demonstrating how quickly success can be achieved, GSG has been able to document the movements of orangutans sleeping in trees that were planted only a few years ago.

For more information, please visit