LISBON 16 July 2025 The team behind Portugal’s bestselling spirits brand has signed an agreement to become the licensed operator for ecoSPIRITS across the country. Casa Redondo, the distributor of the popular Portuguese liqueur, Licor Beirão, will launch closed loop service for spirits across the region. The initial focus for launch will be this summer’s major music festivals across Portugal, starting with NOS Alive in July. By deploying a selection of its spirits in the reusable ecoTOTE format to festival bars across the country, Casa Redondo aims to avoid the production of more than 20,000 glass bottles.
Three spirits and liqueurs from Casa Redondo will pioneer the ecoTOTE format for Portugal.
Casa Redondo is a family-owned Portuguese beverage company with a broad portfolio of more than 50 spirits and wine brands. Casa Redondo was founded in 1940 by José Carranca Redondo, and it now operates in more than 70 countries. The iconic Licor Beirão will be one of the first to go into ecoTOTE format and it will be delivered to festival bars across the country, followed by venues in the thriving cities of Lisbon and Porto. The traditional serve for this herbal liqueur is over ice or with a lemon twist, and it is also a popular base for cocktails, such as the Caipirinha and Maracujão. The latter is a combination of the liqueur, lemon juice, passion fruit juice and crushed ice. Other spirits from the distributor’s portfolio will also pioneer the ecoTOTE format for Portugal, including The FoxTale Gin; and Aperitivo Per Se.
Licor Beirão
Casa Redondo’s flagship brand, Licor Beirão, was created in the 19th century to a recipe that continues to remain a secret of the Redondo family. The secret recipe comprises 13 ingredients, the majority of which are aromatic plants and seeds. These are prepared manually and allowed to rest until each ingredient releases its characteristic properties and aromas. A double distillation is carried out in copper stills.
The FoxTale Gin
This gin is the bestselling Portuguese gin. The initial launch in ecoTOTE format will focus on the original Dry Gin variant, which features citrus flavours of cardamom and orange. The FoxTale Gin portfolio also includes flavoured variants such as The FoxTale Pink, made using strawberries from the Alentejo region of the country, and The FoxTale Citrus made with oranges from the Algarve.
Per Se Aperitivo
Also made using a secret recipe, Per Se Aperitivo is a light, sweet and delicate drink with a hint of bitterness on the palate. This orange-coloured refreshing drink is made from 24 botanical ingredients, giving aromas of cardamom, orange, Jamaican pepper and gentian. The perfect Per Se serve is with very cold tonic water, or simply served with ice and orange zest.
ecoSPIRITS Portugal kicked off its festival focus by deploying spirits in ecoTOTE format to NOS Alive.
Portugal’s music festival calendar is packed with big-name artists, major festival line-ups and smaller boutique events. NOS Alive – the first festival in Portugal to take delivery of spirits in ecoTOTE format – is an annual music and arts festival held in July in the Alges riverside, close to Lisbon in Portugal. The annual 4-day festival, which dates back to 2007, has seven stages featuring 112 artists and 121 performances. Historically the festival attracts around 55,000 visitors per day, and it is one of the country’s biggest with a strong line-up of international music artists.
Bars and restaurants in Lisbon and Porto will be the focus for ecoSPIRITS Portugal, later in 2025.
Daniel Redondo, CEO, Casa Redondo
“As a leading brand in the spirits market, we want to continue to be a benchmark in the industry, taking an active role in introducing solutions with a positive impact in areas that concern us, such as sustainability.”
Iain McPherson, Sales Director, EMEA, ecoSPIRITS
“The appointment of Casa Redondo as ecoSPIRITS’ Licensed Operator for Portugal reinforces the company’s determined and innovative approach to spirits, and highlights why it is a leader in the industry. I am delighted for the bars, festivals, and restaurants across Portugal that can implement ecoSPIRITS technology, massively reducing their reliance on single use glass. I look forward to working with Casa Redondo to launch and develop the market.”
For media inquiries or general information on ecoSPIRITS, you may contact Sonya Hook, Senior PR Manager at [email protected].
About Casa Redondo
Casa Redondo is far more than just a ‘house’; it represents the heart of a family legacy, now proudly stewarded by the third generation. Our mission? To showcase the finest of Portugal to the world, drawing on our profound expertise in spirits and our knack for crafting distinctive brands. Our mission is not only about maintaining traditions; we aim for growth, innovation, and above all, to bring the best of our country beyond its borders. The Casa Redondo family has grown, now encompassing over 50 distinct brands, showcasing our relentless drive to promote the best of Portugal and the world.
For more information, please visit: www.casaredondo.com
About ecoSPIRITS
ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in 28 countries across Asia Pacific, Europe and the Americas. Nearly 3,000 leading bars, restaurants, hotels and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow further in 2025. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.
For more information, please visit: www.ecospirits.global