Pernod Ricard and ecoSPIRITS Deepen Partnership for Circularity in Spirits, and Announce Cuba Launch

LONDON 29 May 2024 Pernod Ricard and ecoSPIRITS have announced a five-year global agreement to enable the distribution of Pernod Ricard’s spirits brands in ecoSPIRITS’ circular packaging technology to on-trade venues around the world. The collaboration builds on the success of a pilot project in Singapore in late 2022, which saw the launch of three Pernod Ricard brands in select bars across the city state. As part of this deepening partnership to promote circularity in the spirits industry, Pernod Ricard and ecoSPIRITS have also been investing in developing shared knowledge and capabilities in circular packaging operations and circular packaging impact accounting and reporting. Under the new global agreement, ecoSPIRITS has expanded its customer success team to support Pernod Ricard and in January the two companies deployed a full ecoSPIRITS closed loop packaging system at the Havana Club distillery in San José de las Lajas, Cuba, to begin reducing single use glass packaging in the Cuban market.

Pernod Ricard’s spirits brands will be distributed in ecoSPIRITS’ circular packaging technology to on-trade venues around the world.

As part of the original pilot project in Singapore, three of Pernod Ricard’s spirits brands – Beefeater London Dry gin, Havana Club rum and Absolut vodka – have been successfully deployed in ecoTOTE™ format to bars across Singapore, and dispensed in venues using co-branded SmartPour™ technology. These three spirit brands will now be introduced to new markets under the new global agreement, with additional Pernod Ricard brands to be added over time. Pernod Ricard’s partnership with ecoSPIRITS is aligned with the producer’s Sustainability & Responsibility roadmap, which includes a pillar of ‘Circular Making’, encouraging circularity by developing more sustainable packaging solutions.

Pernod Ricard and ecoSPIRITS developed co-branded SmartPour technology for dispense in venues, which started in Singapore in late 2022.

Since late 2020, Pernod Ricard and ecoSPIRITS have been collaborating to evaluate, refine and pioneer circular packaging for the spirits industry. As part of this collaboration, the parties have invested in developing capabilities and expertise in the complex transition from linear to circular packaging systems. Most recently, a joint ecoSPIRITS and Pernod Ricard global technical team has worked to develop global operations standards for closed loop systems, with a goal of enhancing the safety, security and scalability of circular packaging. The two companies also recently appointed leading French circular economy consulting firm, Circul’R, to conduct an independent validation and upgrade of the ecoSPIRITS Carbon Calculator. This work by Circul’R enables the tracking and reporting of the positive carbon emissions impact of the ecoSPIRITS technology, in line with rapidly evolving standards on carbon accounting and environmental claims.

Maria Pia De Caro, EVP Integrated Operations and S&R, Pernod Ricard

“This next step in our partnership with ecoSPIRITS reflects our belief in the transformative power of this solution to enhance operational efficiency and reduce not only our environmental footprint, but the impact of our industry at large. We are excited to continue working together to refine, scale and champion ecoSPIRITS as the future of wine and spirits distribution.”

Paul Gabie, CEO, ecoSPIRITS

Pernod Ricard and ecoSPIRITS have been working together for almost three years now to make circularity a reality in the spirits industry. This new global agreement builds on that journey, and our combined expertise, to bring circular packaging to more Pernod Ricard markets around the world. We are inspired by Pernod Ricard’s commitment to Circular Making and look forward to working even more closely with their brands and market teams.

The first local market deployment under the new global agreement is already underway with the introduction of a closed loop system for Havana Club rum in the brand’s home market of Cuba. The new system has been anchored by a dedicated ecoPLANT at Havana Club’s distillery in San José de las Lajas, Cuba. The ecoPLANT 2.0S is one of three ecoPLANTs in the Caribbean region, along with one in George Town, Cayman Islands and another in San Pedro de Macoris, Dominican Republic. Cuba’s first ecoPLANT is run by Havana Club distillery staff, who have been supported and trained by ecoSPIRITS’ Circular Operations team.

Havana Club’s distillery in San Jose de Las Lajas, Cuba, started filling ecoTOTEs earlier this year, to be dispensed from co-branded SmartPours.

Iberostar Group, a leading Spanish hotel operator with more than 120 hotels around the world, was the launch partner for the Cuba market. Two of the group’s luxury properties – Costa Varadero and Bella Vista Varadero – became the first hotels in Cuba to take spirits in closed loop packaging, taking delivery of Havana Club Añejo 3 Años rum in ecoTOTE format from January 2024 and pioneering the ecoSPIRITS technology in Cuba. The two properties are located in the vicinity of the country’s renowned Varadero beach, with each home to at least 10 restaurants, bars and nightclubs.

Two luxury Iberostar hotels located around Cuba’s popular Varadero beach were the first to take delivery of Havana Club rum in ecoTOTE format.

In April 2024 Pernod Ricard’s venture capital fund, Convivialite Ventures, invested in ecoSPIRITS as part of a $10 million Series A funding round. More details of the two companies’ collaboration plans, including initial market launches, will be announced later in 2024. For media enquiries and general information please contact Emmanuel Vouin, Head of External Engagement on +33 (0) 1709 31624 or Jessica Whyte, International Media Relations Manager on +33 (0) 6769 37373 and Sonya Hook, Head of Communications at [email protected].


About Pernod Ricard

Pernod Ricard is a worldwide leader in the spirits and wine industry, blending traditional craftsmanship, state-of-the-art brand-building, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouet champagnes. Our mission is to ensure the long-term development of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive, and responsible culture of authentic convivialité. Pernod Ricard’s consolidated sales amounted to €12,137 million in fiscal year FY23. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 27 countries across Asia Pacific, Europe and the Americas. Nearly 3,000 leading bars, restaurants, hotels and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow further by the end of 2024. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.

Visit www.ecospirits.global and follow us on Instagram for more.



Rémy Cointreau and ecoSPIRITS Announce Global Licensing Agreement and Expansion in the UK and the USA

LONDON 23 May 2024 Rémy Cointreau and ecoSPIRITS have announced a four-year global licensing agreement, bolstering their existing partnership in the United Kingdom and launching in the United States, with other global markets to follow. The collaboration will see the commercial scale-up of the existing pilot project in the UK, which started in early 2023 when two Rémy Cointreau brands were introduced in ecoSPIRITS’ circular packaging technology to select on-trade venues, predominantly in the London area. The new global agreement also provides a framework for Rémy Cointreau to make its iconic liqueur and spirit brands available in ecoSPIRITS’ technology in more markets around the world over the coming years.

Trailer Happiness, pictured here, is just one of the venues in London taking delivery of Mount Gay Eclipse rum in ecoTOTE format.

In January 2023, ecoSPIRITS and Rémy Cointreau jointly launched closed loop service in the United Kingdom, with two of the producer’s iconic brands – Cointreau liqueur and Mount Gay Eclipse rum – made available in ecoTOTE™ format for on-trade venues in London. The UK launch also marked another milestone in ecoSPIRITS’ journey to develop industry-leading circular technology when the co-branded SmartPour 2.0S Cointreau Edition became the first SmartPour™ to be specifically tailored for liqueurs.

Since early 2023 the Mexican bar-restaurant, El Pastor, has been reducing its glass waste by taking Cointreau in ecoTOTE format.

Many London venues, such as the four-strong Mexican restaurant chain, El Pastor, have seen a significant reduction in single use glass waste by taking Cointreau in ecoTOTE format. The success of the original collaboration between ecoSPIRITS and Rémy Cointreau has now led to the scaling up of the UK operations, to make Cointreau – a staple ingredient in the original Margarita – more widely available in closed loop packaging. In recent months Cointreau in ecoTOTE format was rolled out across The Alchemist’s key London sites with plans to cover all 23 of The Alchemist’s locations nationwide by December 2024. Meanwhile, many iconic venues across the UK, such as the award-winning cocktail bar and rum lounge, Trailer Happiness, have been taking delivery of Mount Gay rum in ecoTOTE format.

Cointreau in ecoTOTE format is being introduced to all 23 of The Alchemist’s UK sites throughout 2024.

In addition to the commercial scale up in the UK, ecoSPIRITS and Rémy Cointreau have also cemented plans to extend into the United States. The first phase of this launch will focus on Nevada, and more specifically Las Vegas, a city known for its casinos and high volume beverage operations. Cointreau will become the first global brand available in ecoTOTE format in the United States. Supported by ecoSPIRITS’ partner for National Accounts, DrinksCorp, the iconic liqueur will be deployed to venues in Nevada from ecoSPIRITS’ existing ecoPLANT in Las Vegas, before expanding further across the country.

The first phase of expansion into the United States will focus on Las Vegas in Nevada, featuring Cointreau as the launch brand.

The global licensing agreement with ecoSPIRITS is another step for Rémy Cointreau in its overall commitment to sustainable practices. In 2023 it announced its Sustainable Exception roadmap to reduce glass bottle usage and this expanded partnership marks a significant step in achieving its ambitious goals across its portfolio. The company has also pledged to reduce its greenhouse gas emissions by 50% per bottle by 2030 and plans to move towards Net Zero by 2050.

Élisabeth Tona, CEO - Liqueurs & Spirits, Remy Cointreau

“We are thrilled to see the warm welcome our joint initiative received from our UK on-trade partners. This first pilot, successfully led by both our teams, is now ready to expand not only in other key British cities but also in one of the Group’s leading markets, the United States. This initiative is a great example of how our Group and its partners can collectively contribute to reduce single-use glass bottles. It is also a great step in our Sustainable Exception roadmap.”

Thomas Decré, Innovation Packaging Manager, Rémy Cointreau

Thanks to this partnership, we have achieved a CO2 reduction of more than 80% and reduced packaging waste by 90% per bottle equivalent. Specifically for Cointreau in London – which represents 13 iconic bars – five tons of CO2 has been saved in the first 12 months of the pilot period.

Paul Gabie, CEO, ecoSPIRITS

“We are pleased to be in partnership with Rémy Cointreau and to be part of this industry leader’s journey on its Sustainable Exception roadmap. Rémy Cointreau was our first global brand partner in the United Kingdom and we are delighted this relationship is now being taken to the next level with a deeper commitment to the circular economy and plans to expand significantly, not only within the UK, but other global markets.”

James Doyle, Senior Vice President, Sales & Customer Success, ecoSPIRITS

“This has been a successful partnership in the UK since we first started working together in 2023 and we are thrilled that Cointreau liqueur and Mount Gay rum are being made available in ecoTOTE format to new venues nationwide. We are also looking forward to working together to launch Cointreau liqueur in circular packaging technology in the United States, starting with Las Vegas.”

For media enquiries about Rémy Cointreau, please contact Melissa Levine, Group Corporate Communication Director at [email protected]. For media enquiries or general information on ecoSPIRITS, you may contact Sonya Hook, Head of Communications at [email protected].


About Rémy Cointreau

All around the world, there are clients seeking exceptional experiences; clients for whom a wide range of terroirs means a variety of flavors. Their exacting standards are proportional to our expertise – the finely-honed skills that we pass down from generation to generation. The time these clients devote to drinking our products is a tribute to all those who have worked to develop them. It is for these men and women that Rémy Cointreau, a family-owned French group, protects its terroirs, cultivates exceptional multi-centenary spirits and undertakes to preserve their eternal modernity. The Group’s portfolio includes 14 singular brands, such as the Rémy Martin and Louis XIII cognacs, and Cointreau liqueur. Rémy Cointreau has a single ambition: becoming the world leader in exceptional spirits. To this end, it relies on the commitment and creativity of its 1,924 employees and on its distribution subsidiaries established in the Group’s strategic markets. Rémy Cointreau is listed on Euronet Paris.

For more information, visit www.remy-cointreau.com.


About Cointreau

“I have passionately thrown myself into researching this liqueur. I wanted it to have the purity of crystal and a delicately subtle flavour thanks to the perfect harmony of sweet and bitter orange peels.” Edouard Cointreau. Iconic orange liqueur creator and cocktail pioneer, Maison Cointreau was founded in 1849 in Angers, France. The brand’s heritage as a liquorist-distiller lives on today at the heart of more than 500 cocktails, including the original Margarita and Cosmopolitan. Cointreau liqueur’s distinctive character is the result of the meticulous selection, harmony, and distillation of sweet and bitter orange peel essences, a task entrusted to Maison Cointreau’s Master Distiller. Unique and boasting exceptional organoleptic qualities, it’s a staple for bartenders and at-home cocktail enthusiasts around the world.

Visit www.cointreau.com and follow us on Instagram for more.


About Mount Gay

Mount Gay is the world’s oldest running rum distillery established in 1703. Founded and still located in the Parish of St Lucy, at the northernmost tip of Barbados, Mount Gay is crafted using pure, coral-filtered water and the finest Barbadian and Caribbean molasses. Distilled in traditional double copper pot and copper column stills, Mount Gay rums are aged in a diverse selection of casks including American whiskey, Bourbon and Cognac. Harnessing over 300 years of heritage and expertise, Mount Gay rums are a fine balance between science, art and innovation. Blended by Master Blender Trudiann Branker and aged under the influence of Barbados’ tropical climate, our rums highlight a unique, rich and flavourful character. Mount Gay’s core range includes Mount Gay Silver, Mount Gay Eclipse, Mount Gay Black Barrel and Mount Gay XO alongside the annual limited editions 1703 Master Select and the Master Blender Collection. In addition to crafting the world’s oldest rum, Mount Gay is committed at all times to the use of sustainable and transport practices in order to realise our vision of environmental stewardship and carbon neutrality.

For more information on our rum and to explore more about what we do for our community and planet, visit www.mountgayrum.com.


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 27 countries across Asia Pacific, Europe and the Americas. Nearly 3,000 leading bars, restaurants, hotels and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow further by the end of 2024. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.

Visit www.ecospirits.global and follow us on Instagram for more.



ecoSPIRITS Bermuda and BermudAir Partner to Bring Closed Loop Spirits to the Skies

Bermuda, 16 April 2024 ecoSPIRITS Bermuda along with Bermuda Gin Co. and Goslings Rum – have partnered with premium airline BermudAir to bring closed loop spirits into airline service for the first time worldwide. Under the new collaboration, BermudaAir will be supplied with both Bermuda Gin Co. gins and Goslings rums in ecoTOTE format for onboard service on all the airline’s flights operating out of Bermuda. The low waste spirits will feature in special cocktails such as the BGC Gin & Tonic and Goslings Dark & Stormy for Business Class travellers.

Low waste spirits such as Bermuda Gin Co’s Pink House Gin will be available onboard all the airline’s flights.

In July 2021, ecoSPIRITS signed a Licensed Operator Agreement with Bermuda Gin Co., a move which led to the introduction of circular spirits technology to a small island nation for the first time. Roy Fellowes and his family now operate both Bermuda Gin Co. and ecoSPIRITS Bermuda. Many hotels and bars across the island now take regular deliveries of spirits such as Bermuda Gin Co’s Pink House and White Roof Gins, and Gosling’s rums in ecoTOTE format.  

Bermuda Gin Co.’s White Roof Gin and Goslings rums will feature in ecoTOTE format for this partnership. 

BermudAir first launched in 2023 as the first locally established airline in Bermuda. The company currently operates two planes offering year-round connections between Bermuda and US destinations including Boston and Fort Lauderdale, as well as Toronto in Canada. Over a 12-month period the airline will operate a total of 2,700 flights, which is equivalent to 178,000 seats that were not previously available to and from Bermuda. The airline has a big focus on working with local producers, and serving Bermuda Gin Co.’s gins and Goslings’ rum on its flights forms part of this commitment. The spirits will be served onboard in branded refill bottles that can be used many times. These bottles are collected, cleaned and refilled from ecoTOTEs landside at BermudAir’s operations hub at the L.F Wade International Airport in Bermuda.

The move to bring closed loop spirits to the airline industry marks another first for ecoSPIRITS and it follows last year’s move into the cruise ship sector, in partnership with cruise ship operator Carnival Cruise Line and leading spirits producer Bacardi Limited. Introducing the ecoSPIRITS closed loop packaging system to these new and challenging environments in the all-important tourism and hospitality sector helps make the case for the universal appeal of circular economy solutions.
 

 

Each order of the blue Ocean Conservation Edition ecoTOTE 3.0S funds the removal of one kilogram of single use waste. 

ecoSPIRITS Bermuda participates in the ecoSPIRITS Oceans Program with each order of a blue Ocean Conservation Edition ecoTOTE 3.0S placed by Climate Partners such as BermudAir, funding the removal of one kilogram of single use plastic and glass waste from endangered marine environments. This year, ecoSPIRITS Bermuda has been working with the charity Keep Bermuda Beautiful (KBB) to jointly raise awareness and promote sustainability in the local hospitality industry. As part of this, ecoSPIRITS Bermuda is developing a Sustainable Cocktail Map, featuring a cocktail for each of the island’s major ecoSPIRITS Climate Partner venues, with some of the proceeds supporting KBB’s beach clean-up operations.

Adam Scott, Founder and CEO, BermudAIR

“We are honoured to be the first airline partner worldwide for this innovative sustainability-focused company and its initiatives. We’ve been conducting responsible, practical in-cabin operations with sustainability as a priority since launch. Using single-use plastic is minimised on board and we serve our guests with reusable glassware. So this partnership with ecoSPIRITS, and our colleagues at Bermuda Gin Co. and Goslings, is a natural step in our continued commitment to operate with sustainable principles across the organisation as much as possible and wherever the opportunity arises.”

Roy Fellowes, Founder of Bermuda Gin Co.

“From the start the BermudAir team have been terrific to work with and we are delighted to have our Pink House and White Roof gins available on the inflight beverage menus. Sustainability is a high priority for BermudAir they immediately embraced the opportunity to receive our gins in a format that reduces waste, reduces carbon emissions and supports environmental clean-up. It seems fitting that as Bermuda was the first small island nation to engage with ecoSPIRITS, BermudAir is the first airline in the world to do so. Two small important firsts for ecoSPIRITS and the island of Bermuda.” 

Paul Gabie, CEO, ecoSPIRITS

BermudAir is the first airline worldwide to take up the challenge of eliminating single use glass in onboard beverage service. The launch of this creative new partnership shows what is possible in an entirely new use environment for circular packaging. We are grateful to BermudAir for their sustainability leadership and to our great Bermuda-basedbrand partners – Bermuda Gin Co. and Goslings – for their ongoing support and collaboration.”

For media inquiries about BermudAir, please contact Pat Phillip-Fairn, Head of PR and Corporate Affairs, BermudAir, on [email protected] or for general information on ecoSPIRITS, you may contact Sonya Hook, Head of Communications at [email protected] 


About Bermuda Gin Co.

Bermuda Gin Co. is a local, family-owned business established in 2019. The first product Pink House Gin was launched in November 2019 with White Roof Gin hitting the local market in June 2020. Both gins are hand crafted in small batches and the recipes and flavour profiles were developed to capture the essence of Bermuda. This was achieved by including hibiscus in the Pink House and prickly pear in White Roof. They are available in many bars, restaurants and hotels throughout Bermuda. The amazing bar staff working in Bermuda’s hospitality venues have created some wonderful cocktails using Pink House and White Roof Gins that are definitely worth trying. The gins are also available for retail purchase from many supermarkets and liqueur stores on the island. For Pink House and White Roof, today Bermuda, tomorrow the world. For more information, please visit www.bermudaginco.com 


About BermudAir

BermudAir is Bermuda’s boutique airline, committed to redefining the travel experience. With a fleet of Embraer E175 aircraft renowned for exceptional performance and passenger comfort, BermudAir exemplifies its commitment to excellence. Operating convenient flights to and from Westchester Country Airport, Boston Logan International Airport, Fort Lauderdale-Hollywood International Airport, Orlando International Airport and Baltimore/Washington International Thurgood Marshall Airport, BermudAir enhances connectivity to the U.S. East Coast, contributing to the growth and prosperity of Bermuda. BermudAir also operates flights to Toronto Pearson International Airport and Halifax Stanfiled International Airport in Canada. With a dedication to exceptional service and curated onboard offerings that showcasethe island’s renowned hospitality and varied food and beverage available locally, BermudAir provides an unparalleled travel experience. For more information, and to book flights, please visit www.flybermudair.com


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 27 countries across Asia Pacific, Europe and the Americas. Nearly 3,000 leading bars, restaurants, hotels and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best barsand iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow by late 2024. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.



ecoSPIRITS Welcomes SVP and Bolsters Customer Resources for the Circular Economy Transition

LONDON 05 March 2024 ecoSPIRITS has welcomed a new global head of sales and customer success, while also making a number of other appointments to bolster its customer support resourcing. James Doyle has joined the company in the role of Senior Vice President, Sales & Customer Success, with responsibility for all sales and customer implementation matters. Marco Lam has also been appointed to the role of Vice President, Value Engineering, overseeing a new internal consulting team supporting customers with a range of commercial planning, financial analysis and circular economy expertise. The new resources come as ecoSPIRITS works more closely with a growing base of global customers on the complex circular economy transition in premium spirits and wine.

The expanded customer success team is based in London, with regional resourcing in Asia Pacific and North America.

ecoSPIRITS’ new customer success team, which is responsible for sales, account management and project management, is based in London, with regional teams in Asia Pacific and North America. Led by James Doyle, the new team is supporting ecoSPIRITS’ brand, distributor and outlet partners around the world as they integrate ecoSPIRITS’ circular packaging technologies – ecoPLANT™, ecoTOTE™, SmartPour™, SmartKioskTM and CircularONE™ – into their local, regional and global supply chains.

The ecoSPIRITS technology is now available in more than 27 countries across Asia Pacific, Europe and the Americas.

James Doyle joins ecoSPIRITS as Senior Vice President, Sales & Customer Success. He brings more than 20 years’ worth of experience in working with technology businesses on a global basis and played a leading role in building the EMEA Enterprise business at Tata Communications followed by Senior Sales Leadership roles in start up software companies, such as SightCall and CareAR. He has extensive experience in sales leadership roles, building growth platforms across sales and customer success, built on trusted relationships with customers, partners and employees. At ecoSPIRITS, he is responsible for overseeing the company’s worldwide portfolio of customer relationships. Working closely with ecoSPIRITS CEO, Paul Gabie and the executive leadership team, Doyle’s mandate is to build and manage high performing sales, account and project management teams.  

James Doyle, Senior Vice President, Sales & Customer Success, ecoSPIRITS

“ecoSPIRITS has grown at pace since the business was founded in 2018 and we are now in the process of scaling globally. New and existing team members are all geared up to support our partners as they look to expand into new territories, deploy brands in ecoTOTE for the first time, or set up new collaborations with us. I am delighted to be joining at this important stage of growth for the business and can’t wait to celebrate more circular economy successes with our customers in 2024 and beyond.”

As part of its investment in expanded customer success resources, ecoSPIRITS has also launched an internal consulting team dedicated to Value Engineering, with a focus on refining circular packaging economics, enhancing their cost-effectiveness and maximising commercial value to customers and partners. The new team works particularly closely with ecoSPIRITS’ largest customers, where the integration of circular economy activities into their global supply chains requires innovation in commercial and financial analysis and practices. This team is led by Marco Lam in his new role as Vice President, Value Engineering. Lam originally joined ecoSPIRITS in 2022 as Commercial Planning Director.

Marco Lam, Vice President, Value Engineering, ecoSPIRITS

“I am looking forward to working closely with James to help support his team’s work with some of our largest customers. Value engineering is a great asset for our customers because it is a process that can help solve problems, reduce costs and ensure a project is completed within a budget, while also maintaining – or even improving – financial performance along the way.”

ecoSPIRITS x Diageo: Dedicated To Success

In November 2023, Diageo and ecoSPIRITS announced a global agreement for the distribution of a range of Diageo spirits brands in ecoSPIRITS’ circular packaging technology in an expected 18 markets over the next three years. To support these technology deployments, ecoSPIRITS is fielding two new customer success resources dedicated to supporting the scaleup of circular packaging in Diageo’s global supply chain. Jack Davis, who joins ecoSPIRITS as Global Customer Success Manager, comes across from Diageo, where his most recent role was a Senior Commercialisation Manager for Continental Europe & MENA. Isaac Powell has also joined ecoSPIRITS to support Diageo as a Global Technical Lead, coming from East London craft distillery, Jim and Tonic Ltd, where he led the distilling team.

Isaac Powell, Global Technical Lead, ecoSPIRITS

Jack Davis, Global Customer Success Mgr., ecoSPIRITS

Smirnoff vodka, Gordon’s gin and Captain Morgan rum are the first Diageo brands to be deployed in ecoTOTE format.

The new customer resource appointments come at a time when ecoSPIRITS and its customers are navigating the complex linear to circular transition required to bring closed loop packaging to global scale. This is a transition that offers the prospect of dramatic sustainability impact, yet poses a host of challenges, particularly within the context of global supply chains. By bringing together a deep bench of customer success, project management, consulting, engineering and supply chain expertise, ecoSPIRITS is positioned to help its customers rapidly plan, deploy and scale their circular economy initiatives.

Paul Gabie, CEO, ecoSPIRITS

“I am delighted to welcome James to ecoSPIRITS and to congratulate Marco on his new appointment. The linear to circular transition is both incredibly rewarding, delivering dramatic sustainability outcomes, and also exceedingly complex at the same time. This is why we are bringing together such a broad range of expertise and resources. I am confident these new appointments will help ensure our customers can navigate the circular economy transition successfully and at global scale.”

For media inquiries or general information on ecoSPIRITS, you may contact Sonya Hook, Head of Communications at [email protected].


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 23 countries across Asia Pacific, Europe and the Americas. More than 2,000 leading bars, restaurants, hotels and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 27 countries worldwide by early 2024. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.



ecoSPIRITS USA Welcomes FAIR, Preiss Imports and XXI Wine & Spirits in Florida

MIAMI 9 February 2024 ecoSPIRITS USA has welcomed major beverage importer Preiss Imports, leading distributor XXI Wine & Spirits, and Fair Trade spirits brand FAIR® to its closed loop network in the United States. The three companies have joined the ecoSPIRITS Climate Partner Program in Florida, home to the first ecoPLANT™ in the United States. The first brand from the Preiss portfolio to be distributed by XXI Wines & Spirits is FAIR Café Liqueur, which is now available to Florida venues as part of a Sustainable Espresso Martini campaign, which reduces single use glass waste in one of the most popular cocktails in the United States.

FAIR Café Liqueur and Tried & True Vodka feature in the Sustainable Espresso Martini campaign.

Preiss Imports is based in California and works with distributors across the United States to share brands from its portfolio with bars, hotels, retailers and restaurants across the country. Preiss is a third-generation family business, which specializes in importing and marketing international spirits, wines and culinary specialities across the United States. The company represents niche and artisanal brands and its team also has expertise in education and training on suppliers’ portfolios in various markets. Together with XXI Wine & Spirits, Preiss is offering select brands from its portfolio in ecoTOTE™ format to venues across Florida.

The Sustainable Espresso Martini is a premium and low waste version of this classic cocktail.

XXI ‘Twenty-One’ Wine & Spirits is a Miami-based distributor of hand-crafted spirits and artisanal wines from boutique vineyards, from all around the world. The company started in 2016 and now distributes fine wines and craft spirits to venues across the entire Florida state. The company’s mission is to offer wines and spirits with unique character, and ones which speak of the place they emanate from. XXI Wine & Spirits has joined the ecoSPIRITS system in Florida to represent brands across the state.

One of the first brands from Preiss Imports portfolio distributed in ecoTOTE format by XXI Wine & Spirits across Florida is FAIR Café Liqueur from the FAIR portfolio of Fair Trade-certified spirits brands. The company sources the best ingredients from all around the world to create its high quality spirits. FAIR focuses on paying farmers at a fair price, so that they can cover their production costs, live from farming, educate their children and build schools. FAIR Café is made from 100% Arabica beans from Mexico using a slow roasting process to extract the best properties from the coffee, supported by a three-week maceration to create a rich flavoured spirit.

FAIR Café Liqueur uses fair trade ingredients including 100% Arabica beans from Mexico; perfect for a high quality sustainable cocktail.

FAIR Café Liqueur is one of two ecoSPIRITS Climate Partner brands featuring in the Sustainable Espresso Martini campaign, along with Tried & True Vodka. This is currently being offered to venues in Florida, allowing them to create this classic cocktail using high quality ingredients – such as FAIR Café Liqueur – but without single use glass. To create this, ecoSPIRITS teamed up with the two brands to develop an exceptional – and sustainable – version of the Espresso Martini cocktail, with both the spirit and the liqueur delivered to the venue in ecoTOTE format.

Several venues in Florida are already offering Sustainable Espresso Martinis, including Four Seasons Hotel at The Surf Club, Surfside. Many of the group’s hotels and resorts in the Asia-Pacific region already partner with ecoSPIRITS, and as one of the first in Florida to work create Sustainable Espressos, Four Seasons is strengthening its commitment to eliminating single-use glass waste throughout its business. The popular Miami-based bars Esotico and Lost Boy Dry Goods, and Silverspot Cinema, Downtown Miami, have also joined as early pioneers for the Sustainable Espresso Martini in Florida, along with the luxury hotel: The Miami Beach EDITION. Venues in Orlando and Tampa are also preparing to add this to their menus.

Four Seasons Hotel, Miami

This luxurious oceanfront destination is known for its chic Italian dining and world-class spa. Sustainability is high on the agenda and the company’s has initiatives designed to minimise its footprint with a focus on carbon, energy, water, waste and biodiversity.

Esotico, Miami

This vibrant bar offers a mix of Hawaiian and Caribbean food, cocktails and regular live music. It has an impressive collection of spirits and is a popular destination for cocktail fans. Esotico also has a spacious outdoor area surrounded by palm trees.

Lost Boy Dry Goods, Miami

Originally a denim shop, this family-owned, old school bar is reminiscent of a good English pub, with a selection of beers on tap and a relaxed atmosphere, yet alongside this is a modern cocktail menu featuring classics with a slight twist.

Silverspot Cinema, Downtown Miami

Silverspot is a sophisticated movie theatre, blending art with luxurious comfort and state-of-the-art technology. Aligned with this is its modern bar area, which offers a contemporary cocktail list; perfect for a luxurious night at the movies.

The Miami Beach EDITION

This is boutique, design hotel serves an array of classic cocktails in its Lobby Bar, which has been inspired by the glamour of 1950s Miami Beach. Its five-star amenities also include a luxury spa and exquisite dining options.

Henry Preiss, CEO and Founder of Preiss Imports

“Through initiatives like the ecoSPIRITS circular project, Preiss Imports aims to inspire other organizations to embrace sustainable practices and join the collective effort towards a greener future. We firmly believe that by working outside the box and embracing innovative solutions, we can contribute to a more sustainable and environmentally-friendly world.”

Vladimir Garcia, Spirits Director, XXI Wines & Spirits

“At XXI we are proud of our portfolio of unique and craft brands, such as FAIR Café Liqueur. We are delighted to take this to the next level by focusing on how we can supply spirits in a more sustainable way and now, with FAIR featuring as one of the ecoSPIRITS Climate Partner brands in the Sustainable Espresso Martini campaign, venues can create this classic cocktail with high quality ingredients but without single use glass.”

Alexandre Koiransky, Founder of FAIR

“We are so proud to combine our commitment to the Fair Trade movement together with a commitment to reusable packaging. FAIR and ecoSPIRITS are both pioneering new ways of doing business in the spirits industry. The Sustainable Espresso Martini is a concrete application of that partnership.”

Jessica Berry, Sales Director, North America, ecoSPIRITS

“It’s a great time of year to launch a Sustainable Espresso Martini and we’re thrilled to be working with three great partners in Florida! FAIR Café, Preiss Imports & XXI Wine & Spirits are forging ahead as pioneers of sustainability by delivering these Espresso Martinis to customers in reusable ecoTOTE packaging and eliminating 95% of single use glass waste – Cheers to that!”

Since the launch of closed loop spirits in the United States was first announced at the start of 2023, ecoSPIRITS USA  now supplies many high-profile bars and restaurants with a collection of brands in ecoTOTE format from the country’s first two ecoPLANTS, serving venues across Florida and California. Plans for a third ecoPLANT, in Nevada, were revealed at the end of last year and this facility is now ready to start deploying ecoTOTEs. Additional ecoPLANTS are planned for other U.S. states, with details to be revealed later in 2024.

To find out more about ecoSPIRITS in North America, please contact Sales Director, North America, ecoSPIRITS on [email protected]. For media inquiries or general information on ecoSPIRITS, you may contact Sonya Hook, Senior PR Manager at [email protected].


About Preiss Imports

Preiss Imports is a third-generation family business which specializes in the importing and marketing of one-of-a-kind artisanal spirits and is dedicated to developing a portfolio that embodies our passion for exceptional products made by exceptional people. As a boutique firm, we are structured to manage niche and family-owned brands where product intimacy and knowledge matter most. Our portfolio represents brands that are handcrafted and showcase the excellence that exacting technique can bring: we seek products and brands with a rich and meaningful legacy and craft. Most of the products in our portfolio are made with pure, organic ingredients, using sustainable methods that are synergistic with the ecosystems and land in which they are made. Our portfolio is deep and varied and our territory spans markets in almost every corner of the U.S.


About XXI Wines & Spirits

XXI Wine & Spirits is an importer and distributor of fine wines and craft spirits from all over the world, with its headquarters in Miami, Florida. The company was set up with the aim of celebrating what has been possible in the world of beverage alcohol since the shackles of prohibition were lifted with the passage of the 21st amendment. Showcasing the way this sector has evolved and developed since prohibition is the company’s mantra, and to do this, it hones in on premium products including hand-crafted spirits, artisanal wines from storied vineyards, craft beers and ciders, and other unique and high-quality products. All in all, its wide-ranging and eclectic portfolio now represents a whole new frontier.

For more information, please visit: https://www.xxiwinespirits.com


About FAIR

FAIR is the leading Fair Trade liquor brand. The hallmark of this range (liqueurs, vodka, whiskey, rum and gin) is in the combined use of Fair Trade, sustainable development and French craftsmanship for producing these products. The brand has a philosophy of fair deals for all partners involved in the production chain. This aim has taken them across the world in order to produce high-quality spirits from the finest ingredients.

For more information please visit http://fair-drinks.com/


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 23 countries across Asia Pacific, Europe and the Americas. More than 2,000 leading bars, restaurants, hotels and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 27 countries worldwide by early 2024. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.

For more information, please visit: www.ecospirits.global



ecoSPIRITS to Launch in Spain with Wine and Spirits Group, Escolà

BARCELONA 1 February 2024 ecoSPIRITS has announced plans to launch closed loop service in Spain under a Licensed Operator Agreement with a new company created by Francesc Escolà, CEO of Spanish wine and spirits distribution group, Ecosistema Escolà (‘Escola’). ecoSPIRITS Spain will start its activity in the Spanish market from this month, starting with three spirits in ecoTOTE™ format. These will be deployed from the country’s first ecoPLANT™, which will be hosted by the Barcelona-based spirits producer, Bardinet-España. Distribution will initially commence in the Spanish region of Catalonia and the Balearic Islands and will quickly expand to the rest of Spain and Andorra. The move into Spain builds on ecoSPIRITS’ rapidly expanding European footprint, following recently announced partnerships with new Licensed Operators in the Netherlands, Belgium, Denmark and Italy.

GinRaw, Planteray Rum and Avallen will be the first spirits available in ecoTOTE format in Spain.

Escolà has a history dating back to 1962 when the Escolà family found success in Barcelona; initially with grocery shops and later, in 1973, moving into wine and spirits distribution. Today, the company has more than 90 employees and more than 5,000 products, marketed under two different distribution divisions.

Also in Barcelona, the company runs Magatzem Escolà, an impressive space which serves as its training centre and showroom. The building, which dates back to 1890, was carefully restored by the company in 2011 and retains many of the original architectural elements.

Magatzem Escolà is located in Barcelona and is used as the company’s showroom and training centre.

Spain has been earmarked as a world leader in tourism competitiveness for the third consecutive year (World Economic Forum) and it recently launched its 2030 Sustainable Tourism Strategy, which will help it to maintain its global leadership. Barcelona has long been known as a capital of gastronomy and the city is home to at least 26 Michelin starred restaurants. In addition, its cocktail scene is now thriving, with the city having recently enjoyed an influx of bar talent from overseas. Barcelona is one of the country’s top tourist destinations and in 2022 it saw 12.4 million tourists.

Barcelona is known for is gastronomy and it has a thriving cocktail scene, with an array of unique bars such as La Textil (pictured centre).

Spain also has ambitious waste reduction targets. In December 2022, the country issued its Royal Decree 1055/2022 on Packaging and Packaging Waste, which seeks to align Spain’s packaging legislation with the new extended producer responsibility scheme set in place by the European Union. It also sets in place a series of measures for producers for both the marketing of their products and management of their waste. The main purpose of this new Decree is to make all packaging on the market recyclable by 2030 and, where possible, reusable.

Three bars in the top 20 of The World’s 50 Best Bars 2023 – Sips, Paradiso, and Salmon Guru – have already signed up to take delivery of spirits in ecoTOTE format. In addition to this, the luxury hotel chains Marugal and Pulitzer have also joined as early launch partners for Spain. Marugal specializes in the conception, launch and operation of unique premium hotel properties and it is the company behind some of the best luxury boutique hotels in Spain. Pulitzer Hotels is a family-run business born in Barcelona in 1967. Its unique hotels are designed to be warm and welcoming, with a focus on sustainability.

Sips, Barcelona

The Barcelona-based Sips offers high quality drinks in a welcoming environment. The bar secured the title of Best Bar in the World in 2023, an impressive achievement considering the concept – by leading names from the bar world, Marc Álvarez and Simone Caporale – was only brought to life in 2021.

Paradiso, Barcelona

Also in Barcelona is Paradiso, ranked at number four in the World’s 50 Best Bars 2023 (and first in 2022). This cocktail bar, led by cocktail guru, Giacomo Giannotti, often has queues down the street. The bar boasts a beautifully sculpted Dali-esque curved wooden bar, as well as an impressive list of cocktails.

Salmon Guru

And Madrid’s Salmon Guru, ranked at number 16, has also signed up as an early adopter of the ecoSPIRITS system. This forward-thinking bar, headed up by well-known industry figure, Diego Cabrera, is known for its big flavours and impeccable service.

The first brands to be available for the Spanish market will be Planteray Rum (formerly known as Plantation Rum), Ginraw and Avallen.

Planteray Rum

This brand is part of the Maison Ferrand portfolio. The rums in the Planteray collection are described as “authentic spirits that express the individual terroirs that made them,” and they are made from rums sourced in the Caribbean, predominantly Barbados and Jamaica.

GinRaw

GinRaw comes from Barcelona and was created by a pair of entrepreneurs, with the help of four masters in their craft: a chef, a sommelier, a mixologist and a perfumer. The team use low-temperature distillation to preserve the flavours and aromas of their botanicals, which include kaffir lime leaves, cardamom, and laurel.

Avallen

This calvados is a planet-positive spirit made from apples. Avallen is crisp, floral and completely natural with no added sugar or caramel. It is frequently mixed with soda as a refreshing spritz or used in cocktails. The company is Certified B Corp and its charitable partner in the UK is the Bumblebee Conservation Trust (BBCT).

The Barcelona-based Bardinet-España has been selected as the host company for ecoPLANT No. 036, which will be Spain’s first ecoPLANT. Bardinet-España is part of the French group La Martiniquaise-Bardinet, based in Paris, which has a wide portfolio of different spirits brands. The parent company, which has a history dating back to 1857, is one of the world’s top ten spirits producers with 29 subsidiaries and manufacturing plants in Spain, France, UK, Portugal and the Netherlands. The ecoPLANT for Spain is a 2.0W model, capable of processing both spirits and wine. It will be hosted in a dedicated production and warehouse facility to be operated by Bardinet-España staff, who will be trained and supported by ecoSPIRITS’ global Closed Loop Operations team.

Francesc Escola, CEO of Ecosistema Escolà

“We are very pleased with this agreement that will enable ecoSPIRITS to arrive in Spain and which will help our country to reduce single-use glass waste. By transitioning to circular packaging technology we will see a significant saving in waste and a 60 to 90% reduction in the carbon emissions footprint of premium spirits packaging and distribution.”

Iain McPherson, Sales Director, EMEA, ecoSPIRITS

“Spain is a key market for us and we are confident that our new Licensed Operator for Spain has the right experience, network and passion to champion ecoSPIRITS’ closed loop packaging system across the region. Spanish consumers are highly committed to sustainable measures and we believe many on-trade venues will be keen to offer – and shout about – low waste drinks on their cocktail menus.”

Spain will also participate in the ecoSPIRITS Forest Program, planting one tree for every cycle of an ecoTOTE delivered to hospitality venues. To find out more information about opportunities to partner with ecoSPIRITS in Spain, please contact David Grau at eS System Operator Spain, SL, on [email protected] or Iain McPherson, ecoSPIRITS Sales Director, EMEA, at [email protected]. For media inquiries or general information on ecoSPIRITS, you may contact Sonya Hook, Senior PR Manager at [email protected].


About Ecosistema Escolà

The history of Escolà dates back to 1962, when the Escolà family found success in Barcelona, initially with grocery shops and later, in 1973, changing the activity to wine and distillates distributor. Today, the company has more than 5,000 references, marketed under two different distribution divisions and more than 90 employees. Also in Barcelona, the company manages Magatzem Escolà, a magnificent space that serves as the company’s training centre and showroom. The building, which dates back to 1890, was carefully restored by the company in 2011 and retains many of the original architectural elements. At the same time, it has developed other projects related to the distribution and development of the spirits industry in Spain, such as the OTC Group importer and the Spirit Essence training activity and competition, which will be integrated into the newly created Liquid Solutions Foundation in the current financial year 2024. All these projects are part of the Escolà Ecosystem as they serve the wine and spirits industry from different perspectives that are complementary to each other.

For more information, please visit: www.escoladist.com


About Bardinet-España

Bardinet-España belongs to the French La Martiniquaise-Bardinet Group, based in Paris. It is one of the top ten spirits producers in the world. Bardinet is positioned among the leaders in the Spanish and world spirits market. It was in 1993 that Bardinet joined La Martiniquaise, France’s leading group in the production and distribution of wines and spirits and currently ranked in the top 10 worldwide. This alliance, known as the LMB Group, gives Bardinet the opportunity to increase its already strong international presence. Bardinet has a portfolio covering all categories of the sector, from rum, whisky, liqueurs, gin, vodka, tequila to brandy, port and cavas. To do so, it has facilities occupying 24,000 square metres at its plant located on the outskirts of Barcelona, in Gelida, and has a staff of around 100 collaborators.

For more information, please visit: www.bardinet.es


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 23 countries across Asia Pacific, Europe and the Americas. Nearly 2,000 leading bars, restaurants, hotels and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 27 countries worldwide by early 2024. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.

For more information, please visit: www.ecospirits.global.



ecoSPIRITS and Green Steps Group Expand ecoSPIRITS Oceans Program

ZANZIBAR 28 December 2023 ecoSPIRITS has extended its partnership with eco-tech sustainability and nature-based solutions pioneer, Green Steps Group, to expand the ecoSPIRITS Oceans Program. This initiative, which was first announced in July 2021, is aimed at island nations most at risk from rising sea levels due to climate change. Venues in these island nations are now taking delivery of spirits in special blue Ocean Conservation Edition ecoTOTE™ 3.0S. The ecoSPIRITS Oceans Program complements the ecoSPIRITS Forest Program, first introduced in May 2020 to further offset the carbon impact of beverage operations at leading hotels, bars, and restaurants across the world. The impact programs allow ecoSPIRITS and its partner venues, spirit brands and distributors to deepen their commitment to sustainability and positive environmental impact for the beverage industry.

Several brands are being deployed in blue Ocean Conservation Edition ecoTOTEs including: Lazy Dodo Rum (Mauritius); Candela Mamajuana (Dominican Republic); Goslings (Bermuda); FAIR Kumquat Liqueur (Cayman Islands); and Takamaka Rum (Seychelles).

Each order of an ecoTOTE placed by venue partners in participating island nations funds the removal of one kilogram of single use plastic, glass, and other man-made waste from endangered marine environments. The Oceans Program – complemented by the striking blue Ocean Conservation Edition ecoTOTE – has been established to draw attention to ocean pollution and the impact that CO2 emissions are having on sea levels, and the severe threat these issues pose to human and animal life on island nations worldwide. Using Green Steps Group’s proprietary “proof of impact” technology platform, recovered ocean waste is photographed, weighed, and logged for each venue with real-time map visibility. 

Ocean waste is photographed, weighed and logged for each venue.

Green Steps Group’s climate-tech platform helps ecoSPIRITS and its partner brands and venues assess their environmental impact. The unique online platform verifies that each and every tree is planted and that every kilogram of plastic recovered from the ocean is measured and tracked. The system displays impact information in geo-tagged map format, allowing venues to share their impact progress with their target audiences. As part of the partnership, Green Steps Group has created customised ‘Impact Dashboards’ for the two ecoSPIRITS impact programs.

Green Steps Group’s unique eco-tech platform includes a geo-tagged, map-based display interface.

The ecoSPIRITS Oceans Program’s beach cleanups currently take place in Zanzibar, an island archipelago off the coast of Tanzania in East Africa. Working with local village cooperatives, the ecoSPIRITS Oceans Program offers meaningful employment opportunities to residents of low-income areas, creating social uplift and environmental regeneration. Through regular clean-up initiatives, the local community benefits from consistent remuneration and training on conservatorship of natural resources. The program may be extended to include other clean-up locations soon.

The ecoSPIRITS Oceans Program offers employment opportunities to local communities.

Bermuda was the first island nation to participate in the ecoSPIRITS Oceans Program, and the first to deploy the blue Ocean Conservation Edition ecoTOTEs. ecoSPIRITS Bermuda is managed by Licensed Operator, Bermuda Gin Co, founded by Roy Fellowes and family. Many hospitality venues in Bermuda are now taking delivery of spirits – such as Bermuda Gin Co’s White Roof Gin – in ecoTOTE format and are signed up to the ecoSPIRITS Oceans Program. This has led to the recovery of almost two tonnes of ocean waste in the first 18 months.

Bermuda was the first island nation to participate in the Program.

Roy Fellowes, Founder of Bermuda Gin Co

“We would like to thank the many Bermuda hospitality venues who embraced the ecoSPIRITS mission to eliminate single use glass bottles and are now receiving spirits in the beautiful blue Ocean Conservation Edition ecoTOTEs. Together we are reducing carbon emissions and packaging waste in the distribution of spirits and removing plastic, glass and other man-made waste from ocean waters. A sincere thanks also to Goslings, who agreed to put their delicious rums into the circular ecoTOTE format and work with us on ecoSPIRITS Bermuda operations.”

Other ecoSPIRITS island markets now taking deployment of Ocean Conservation Edition ecoTOTEs now include the Seychelles, the Dominican Republic, the Cayman Islands, and Mauritius. These island nations are also at risk from rising sea levels and climate change, with some now emerging as world leaders in protecting land and waters for threatened species. The Seychelles, for example, has now designated 42% of its territory for conservation. In total, venues in these island nations that are part of the ecoSPIRITS Oceans Program have helped with the recovery of more than 7,000 kg of ocean waste to date.

The Oceans Program helps to regenerate endangered marine ecosystems.

ecoSPIRITS recently joined forces with Bacardi Limited and Carnival Cruise Line in a partnership to deploy Ocean Conservation Edition ecoTOTEs containing Carnival’s house pour rum (BACARDÍ Superior rum) to three of Carnival’s ships operating from the Port of Miami in Florida. As part of this pilot collaboration, the partners are funding the ecoSPIRITS Oceans Program to remove one kilogram of waste for every ecoTOTE of Bacardi Superior Rum delivered to Carnival Cruise Line vessels.

 

Three Carnival Cruise Line ships are taking BACARDÍ Superior rum in Ocean Conservation Edition ecoTOTEs.

Guy Cawood, Founder, Green Steps Group

“It is a privilege to be a partner of ecoSPIRITS in their circular journey and creating positively regenerative products. Whether it be through creating positive environmental impact through recovering ocean-bound waste or recovering directly from the ocean, we seek action in the right areas and support the local communities while regenerating our amazing beaches and diverse marine life.”

Sui Ling Cheah, Executive Board Chair, ecoSPIRITS

Sui Ling Cheah, Executive Board Chair, ecoSPIRITS, said: “The ecoSPIRITS Oceans Program offers something different for our island markets, many of which are seeing the immediate impact of rising sea levels and have a particular focus on the protection of marine environments. We are grateful to Green Steps Group for helping create the ecoSPIRITS Oceans Program, so that we can jointly help venues with their ocean conservation efforts. The two ecoSPIRITS impact programs remain very popular with our brands, distributors, and venue partners.”

ecoSPIRITS offers its Climate Partners two impact programs: the ecoSPIRITS Oceans Program and the ecoSPIRITS Forest Program. The latter was set up to help ecoSPIRITS’ partner venues generate additional carbon mitigation beyond the substantial carbon footprint reduction from their use of low-waste, low-carbon spirits. Under the ecoSPIRITS Forest Program, one tree is planted for each cycle of an ecoTOTE through the ecoSPIRITS closed loop distribution platform. Every tree planted is geo-tagged and photographed in the name of the partner venue. Since the program’s launch in 2020, more than 44,000 trees have been planted, effectively mitigating more than 97,000 kg of CO2e annually in carbon emissions. This collaborative effort has also created 12,947 hours of community engagement, with 47% of engagement and employment opportunities going to female workers.

For media inquiries or general information on ecoSPIRITS, you may contact Sonya Hook, Senior PR Manager at [email protected]


About Green Steps Group

Green Steps Group is a global eco-tech sustainability pioneer on a mission to rewild the planet. We empower businesses and institutions with management, governance, verification, and visibility to integrate positive environmental impact into their products and services. We verify, integrate and amplify bespoke nature-based solutions, using our unique proprietary technology with proof of impact, geotagging, and real-time map visibility. Every tree counts, so we count every tree. Our advanced eco-tech platform verifies that each and every tree is planted. Whether it is tracking the planting of individual trees in reforestation projects or monitoring ocean waste recovery projects at a kilogram-by-kilogram level, we integrate sustainability into your company’s DNA and verify your CO2 offset and its impact. We showcase your environmental impact, community upliftment, and biodiversity regeneration aligning with the UN’s sustainable development goals for 2030. We transform data into powerful stories with compelling visuals for your brand’s communication and marketing. Immerse in our tech-enabled impact solutions, unveiling the climate-conscious Reforestation/Ocean and River Waste Recovery Programmes and empower clients in this transformative journey where impact is verified, visible, tangible and immediate. Passionate about building a future, Green Steps offers innovative solutions that drive real change.

For more information on Green Steps Group, please visit www.greenstepsgroup.com.


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides both a powerful cost advantage and a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 23 countries across Asia Pacific, Europe and the Americas. More than 2,000 leading bars, restaurants, hotels and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 27 countries worldwide by early 2023. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.

For more information, visit: https://ecospirits.global.




ecoSPIRITS and La Maison du Whisky Launch Circular Retail Concept for Premium Spirits in France

PARIS 15 December 2023 ecoSPIRITS France and La Maison du Whisky (LMDW) have launched a new circular retail initiative in France, offering a spirits refill solution for premium and exclusive spirits within the retail sector. This new initiative, marking the first time the ecoSPIRITS closed loop technology has been made available to retailers in Europe, has initially been introduced in select LMDW-owned retail outlets in the Paris region. It will later be made available to more than 100 spirits retail outlets supplied by LMDW across the country, before being offered to other off-trade retailers in France from early 2024. The programme features limited-edition spirit brands which have been produced specifically for the collaboration and which cannot be purchased in a traditional glass bottle format. The refill solution was developed in response to France’s anti-waste law ‘Loi AGEC’, which requires products to be accompanied by information about their sustainability and circularity.

Spirits are dispensed in-store to consumers via SmartPour 2.0S technology, with three bottles sizes to choose from.

The spirits will be delivered to the retailers in ecoTOTE™ format and dispensed in-store to consumers via SmartPour™ 2.0S technology. The units have been produced in a bronze colour to reflect the appearance of a copper pot still, specifically for the retail sector. Consumers can choose from three sizes of specially-branded reusable bottles: a 20CL tester size, 50CL or 70CL. They are encouraged to fill their own bottles with their chosen spirit directly from the SmartPour, and attach a label and bottle cap to complete the purchase. The wooden bottle cap is screen-printed with the ecoSPIRITS logo.

Consumers fill their own bottles directly from the SmartPour and attach a label and bottle seal.

The initial spirits taking part in this project are: Compass Box Synthesis (Blended Scotch Whisky), Christian Drouin Verger Sauvage gin, Renegade Hope rhum agricole, and Amorik single malt whisky. These have all been produced in small batches specifically for this project and when stocks run out, they will be replaced by new special release spirits, including seasonal variants.

The Retail Program Lineup

Compass Box Synthesis

The result of blending two single grain whiskies and two single malts from the Highlands and Speyside areas of Scotland. The blend evolves on the palate, with peat becoming more prominent, while herbaceous and fruity tones are also present.

Christian Drouin Verger Sauvage

A distilled gin from France, which has been inspired by a cider apple orchard. This natural, verdant environment is a world which led to the creation of Christian Drouin’s ‘Verger Sauvage”, made from apples, quinces and a wide variety of wildflowers.

Renegade Hope

This Rhum Agricole is made from pure sugarcane juice. It is a small batch blend of pot-still rums which is aged for 18 months in three different casks, new American oak, American first fill oak and French first fill oak. The flavours evolve elegantly, highlighting the controlled ageing process.

Amorik

Amorik Single Malt Whisky was created exclusively for LMDW at the brand’s Warenghem distillery, known for being a pioneering whisky-making site in France. This Spanish oak-aged Amorik ventures into bitter, fruity, malty, spicy and intensely chocolatey flavours.

Constance Moreau-Luchaire, Senior Marketing Manager & Project Management Officer, La Maison du Whisky

“In a retail setting, ecoSPIRITS will enable the offering of bulk spirits while placing at the core of the process: eco-responsibility, experimental elements, and very high-quality spirit in small batches.”

Iain McPherson, Sales Director, EMEA, ecoSPIRITS

“I am thrilled to see the launch of this retail campaign, which will provide discerning consumers across France the opportunity to purchase wonderful products and contribute to the circular economy. LMDW has worked with hundreds of on-trade venues in France to help them adopt ecoSPIRITS’ closed loop technology. And now, thanks to its hard work, the company – together with the ecoSPIRITS Product team – has developed a smart solution for the retail sector, which I am sure will intrigue and inspire customers across the country.”

The France retail collaboration forms part of ecoSPIRITS’ ongoing trials of circular solutions for the off-premise in the spirits industry. It follows the development of the SmartKiosk, which is an intelligent retail system, designed to tackle single use glass waste from at-home spirits consumption. The SmartKiosk, which is currently featuring in a pilot project in CS Fresh supermarket outlets in Singapore, allows consumers to securely refill spirits bottles in retail environments.

For more information about ecoSPIRITS in France, please contact [email protected] or contact Iain McPherson, ecoSPIRITS Sales Director for EMEA, on [email protected]. For media enquiries or general information on ecoSPIRITS, you may contact Sonya Hook, Senior PR Manager at [email protected].


About La Maison du Whisky

Founded in 1956 by Georges Bénitah, La Maison du Whisky has long been a market leader in fine spirits. With more than 200 employees, LMDW’s expertise spans spirits import and distribution, rare spirits collection, sourcing and discovery, events management and publishing. Their event, ‘Whisky Live’ is the world’s premium whisky show, hosted each year in Paris and other cities around the world. These broad capabilities will strengthen the ecoSPIRITS France platform and help drive scale in circular spirits in one of the world’s largest spirits markets.

For more information, please visit: www.lmdw.com.


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 23 countries across Asia Pacific, Europe and the Americas. More than 2,000 leading bars, restaurants, hotels and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 27 countries worldwide by early 2024. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.

For more information, please visit: www.ecospirits.global.




ecoSPIRITS Accelerates USA Expansion with Distributor Breakthru Beverage Group

MIAMI 6 December 2023 ecoSPIRITS USA has announced that Breakthru Beverage Group, one of the largest North American beverage alcohol distributors, has joined the ecoSPIRITS Climate Partner Program as an Official Distributor Partner. Breakthru distributes a diverse portfolio of brands across many territories in both the United States and Canada and it already has spirits brands ready to be deployed in ecoTOTE format in Florida, followed by California in the coming months. The partnership will also accelerate ecoSPIRITS USA’s expansion in the state, bringing new brand partners, venues and distribution resources to the circular economy.

The premium spirit brands Coconut Cartel rum and Barr Hill Gin will be the first from Breakthru’s portfolio to be distributed in ecoTOTE format to venues in Florida.

The United States is known for its three-tier system – comprising of producers, distributors and retailers – for distributing alcoholic beverages, which was set up after the repeal of Prohibition. The three-tier system mandates that producers can sell their products only to wholesale distributors who then sell to retailers (and bars and restaurants), and only the latter group can sell to consumers. Distributors therefore play an essential role in the market, and while they have no involvement in manufacturing, they act as the representatives of the brand and supplier in determining their route to market. There are around 4,000 beverage alcohol distributors in the United States, with the 10 largest controlling more than 72% of the market between them. The largest multi-state distributors – such as Breakthru – differ from each other by offering a combination of size, service and portfolio.

The state of Florida has the second largest market for beverage alcohol in the United States.

Breakthru is a family-owned and operated beverage alcohol wholesaler and is one of the top three alcohol beverage distributors in the United States. It has a diverse portfolio of more than 6,000 wine, spirits and beer brands from many of the industry’s leading suppliers. The company, which is headquartered in New York, operates in 45 facilities across North America – including Canada and 16 U.S. states such as Florida, California, Arizona and Illinois – and has more than 9,000 employees. Breakthru will begin by distributing premium rum brand Coconut Cartel and the award-winning, super premium Barr Hill Gin in ecoTOTE format to venues in Florida. The state has the second largest beverage alcohol markets in the United States, with more than 23 million 9-liter cases consumed in 2022. Other Breakthru brands will be made available in ecoTOTE format in the coming months.

Will Fulghom, Region President East US, Breakthru Beverage Group

“Breakthru is very excited to work with ecoSPIRITS as a pioneering distributor partner and reduce our single-use packaging in the Florida market. While it is up to all of us to protect our planet, we as distributors have a special responsibility to work with our supplier and customer partners to undertake such eco-friendly efforts across the industry. We are proud to work with Coconut Cartel and Barr Hill Gin on this climate-friendly venture.”

Coconut Cartel is a 100% pure Guatemalan añejo rum cut to proof with coconut water. The rum, which was first launched in 2012, is aged in new, charred American white oak barrels for four to 12 years, and cut to 80 proof with freshly harvested coconut water. It has tropical aromas of fresh coconut with hints of banana, mango and vanilla, and upon tasting, there are notes of plantain, caramel, sandalwood and burnt brown sugar.

Coconut Cartel is made from rum aged in new, charred American oak barrels, which is then cut to 80 proof with coconut water.

Mike Zig, Co-Founder, Coconut Cartel

“We’re grateful for the opportunity to be better and grow our brand with visionary partners like ecoSPIRITS and Breakthru. As an emerging brand, we are nimble and therefore we can quickly activate innovations such as ecoSPIRITS’ sustainable packaging technology and we hope to inspire more brands to join the movement to help eliminate single use glass waste in the spirits and wine industry.”

Barr Hill Gin is made using organic juniper and is finished with raw honey from the local area in Montpelier, Vermont. The gin is one of the most awarded gins in the U.S. The honey adds a light sweetness to the gin, which also has hints of vanilla, clove and cayenne.

The multi award-winning Barr Hill Gin is finished with raw honey from Montpelier, Vermont.

Ryan Christiansen, Co-founder and President, Barr Hill Gin

“We’ve been cheering on the team at ecoSPIRITS, as they pioneer the enormous effort of eliminating single use packaging from the spirits industry. We’re honored to be invited to be a part of this important mission, and couldn’t be more excited to see Breakthru Beverage step up to the plate on behalf of our planet.”

Zdenek Kastanek, Managing Director, ecoSPIRITS USA

“At ecoSPIRITS, we are excited to have one of the national leaders in beverage distribution joining our efforts in transitioning the industry to circularity. With ecoSPIRITS’ technology integrating into Breakthru’s distribution network there will be a significant reduction in single use packaging ending up in the landfills of southern Florida or in carbon-intensive recycling facilities. The impact we can achieve together is exciting.”

Jessica Berry, Sales Director, North America, ecoSPIRITS

“I am thrilled to be taking my long-term working partnership with Breakthru to the next level and revolutionize the industry for a more green and sustainable future. Breakthru Beverage Group’s commitment to bringing closed loop packaging on board is sending a strong message that change is not only needed but it is possible, and easier than people think. I am proud to see the leadership at Breakthru commit to what we can do today for a better tomorrow.”

To find out more information about opportunities to partner with ecoSPIRITS in America, please contact Jessica Berry at [email protected]. For media inquiries or general information on ecoSPIRITS, you may contact Sonya Hook, Senior PR Manager at [email protected].


About Breakthru Beverage Group

Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Breakthru is committed to diversity, equity and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North American footprint. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation.

For more information, visit www.breakthrubev.com.


About Coconut Cartel

Coconut Cartel’s quality comes from decades of craftsmanship, fermentation and distilling methods, and a world-class aging house in Guatemala. Its innovation, however, is in the proprietary proofing process: Coconut Cartel’s rum distillate is aged in new, charred American White oak for up to 12 years. Instead of using filtered water to bring the cask strength rum down to bottle proof (40% ABV), fresh, locally sourced coconut water is used as the proofing agent. The natural minerals, sugars and salts found in coconut water smoothen the blend and add a unique viscosity to the rum, making it incredibly smooth and refreshing to sip. Coconut Cartel Special combines traditional, old school rum artistry and new school innovation. The result is truly one-of-a-kind rum that appeals to a wide spectrum of consumers.

For more information visit: www.coconutcartel.com.


About Barr Hill Gin

Barr Hill Gin is the producer’s odd to the hardworking bees of the Northeast. The juniper-forward botanicals are brought to a perfect balance by the floral depth of the raw honey. The results are distinctive and unparalleled. Barr Hill Gin is distilled once in our custom-built botanical extraction still with hand-crushed, organic juniper, and then finished with raw honey from our region. The raw honey contributes botanical depth from the countless wildflowers foraged by the bees. How do we extract such complexity from simple raw materials? Our secrets are kept in the hive.

For more information, visit: www.barrhill.com.


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides both a powerful cost advantage and a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 23 countries across Asia Pacific, Europe and the Americas. More than 2,000 leading bars, restaurants, hotels and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 27 countries worldwide by early 2024. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.

For more information, visit: https://ecospirits.global.



Diageo Partners with ecoSPIRITS to Take Circular Spirits Packaging Global

LONDON 30 November 2023 Diageo and ecoSPIRITS have announced a global agreement for the distribution of a range of Diageo spirits brands in ecoSPIRITS’ circular packaging technology in an expected 18 markets over the next three years. Diageo’s commitment to broad deployment of a circular packaging format is the first of its kind in the spirits industry and forms part of its 10-year ESG action plan Society 2030: Spirit of Progress. As part of the new collaboration, Diageo spirit brands will be made available at participating bars, restaurants and hotels in ecoSPIRITS’ award-winning ecoTOTE format, starting with Smirnoff vodka, Captain Morgan rum, and Gordon’s gin. ecoSPIRITS is also investing in expanding its customer success resources to support the new collaboration, fielding an implementation team in London dedicated to supporting technology deployments in individual Diageo markets around the world.

Smirnoff vodka, Gordon’s gin and Captain Morgan rum will be the first brands to feature in the new collaboration.

As part of the new agreement, Diageo will have access to ecoSPIRITS’ circular packaging technology platform, including the ecoTOTE, SmartPour™ and CircularONE™ technologies. Diageo brands and local market affiliates will also have access to ecoSPIRITS’ global network of ecoPLANT™ processing sites, which are operated by its licensed operators in more than 25 countries around the world. The global agreement provides a flexible framework that allows individual Diageo markets to pilot and scale circular packaging as part of their local business development and sustainability plans.

Diageo first started working with ecoSPIRITS in 2021 through the Diageo Sustainable Solutions programme, which aims to find technology innovators that can bridge the innovation gap across Diageo’s supply chain to help the company reach its ESG targets. The partnership also aligns with Diageo’s Society 2030: Spirit of Progress plan and it is a step towards its goal of reducing carbon emissions across the supply chain by 50% by 2030 and reaching net zero by 2050.

Ewan Andrew, President, Global Supply Chain & Procurement and Chief Sustainability Officer, Diageo

“This is another example of a triple win where the planet, consumers and Diageo will all benefit. We will be able to reduce both carbon and cost and the pubs and bars will benefit from the ease of having reusable spirits packaging.”

The new global partnership builds on the successful ongoing pilot programme of the ecoSPIRITS technology by Diageo Indonesia that started in 2022. As part of this initiative, Smirnoff vodka is supplied in ecoTOTE format to 38 leading bars, restaurants and hotels in Bali and Jakarta. Diageo Indonesia also commissioned an ecoPLANT 2.0S to process and refill ecoTOTEs at its existing production facility in Bali. The local closed loop system has been operational for almost a year, generating positive feedback from outlet partners and consumers alike and confirming the commercial viability of circular packaging in the Indonesian market.

Atlas Beach Club, Jungle Fish and Four Seasons Resort Bali at Jimbaran Bay are among the venues receiving Smirnoff vodka in ecoTOTE format in Indonesia.

Updating global supply chains to accommodate circular packaging formats is a complex endeavour, requiring a close working partnership between ecoSPIRITS and global customers like Diageo. To support the new partnership, and in response to continued growth in demand for circular packaging worldwide, ecoSPIRITS is expanding its London office with the appointment of additional customer success resources. ecoSPIRITS’ newly-appointed Senior Vice President, Customer Success, James Doyle, will lead global and regional teams supporting Diageo and its local market affiliates as they integrate ecoSPIRITS’ platform of ecoPLANT, ecoTOTE, SmartPour and CircularONE technologies into their local operations. The expanded London-based team will include global project and technical leads dedicated to supporting Diageo deployments under the new global agreement.

James Doyle, Senior Vice President, Customer Success, ecoSPIRITS

“We are delighted that our pilot collaboration with Diageo Indonesia has led to this new global agreement. Integrating a circular solution like ecoSPIRITS into existing supply chains is an exciting but complex challenge. Our team looks forward to working closely with Diageo’s teams around the world to make these new launches a resounding success. We are confident that Diageo’s iconic spirits brands will be welcomed in ecoTOTE format by venues and consumers across the world.”

Under the new partnership, Diageo’s spirit brands will be made available in ecoTOTE format at participating markets, with Gordon’s gin initially set to join Smirnoff vodka and Captain Morgan rum. In 2024, new Gordon’s gin co-branded editions of the ecoTOTE 3.0S and SmartPour 2.0S will join the existing Smirnoff vodka and Captain Morgan rum editions. Taken together, the selection of premium vodka, gin and rum offerings in circular packaging allows partnering bars, restaurants and hotels to reduce single use packaging waste and carbon footprint associated with some of their highest-volume pouring spirits.

New Gordon’s gin co-branded editions of the ecoTOTE 3.0S and SmartPour 2.0S will be introduced in 2024.

Paul Gabie, CEO, ecoSPIRITS

“ecoSPIRITS’ mission is to end single use glass in the spirits and wine industry. For the circular economy to achieve global scale, innovators like ecoSPIRITS need the support of industry leaders like Diageo in catalysing the linear to circular packaging transition. As such, this new global agreement is a significant milestone for ecoSPIRITS and our journey to a circular future. We are grateful to our partners at Diageo for the seriousness of their commitment to a more sustainable and inclusive world.”

More details of the companies’ collaboration plans, including initial market launches, will be announced in early 2024.  For media enquiries and general information please contact [email protected] or Jessica Hurford, Sustainability Communications Manager, Diageo, on [email protected] and Sonya Hook, Senior PR Manager, ecoSPIRITS, on [email protected].


About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories These brands include Johnnie Walker, Singleton, Smirnoff, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness. Diageo is a global company whose products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.

Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Celebrating life, every day, everywhere.


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides both a powerful cost advantage and a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 23 countries across Asia Pacific, Europe and the Americas. More than 2,000 leading bars, restaurants, hotels and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 27 countries worldwide by early 2024. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.

For more information, visit: https://ecospirits.global.