MIAMI 9 February 2024 ecoSPIRITS USA has welcomed major beverage importer Preiss Imports, leading distributor XXI Wine & Spirits, and Fair Trade spirits brand FAIR® to its closed loop network in the United States. The three companies have joined the ecoSPIRITS Climate Partner Program in Florida, home to the first ecoPLANT™ in the United States. The first brand from the Preiss portfolio to be distributed by XXI Wines & Spirits is FAIR Café Liqueur, which is now available to Florida venues as part of a Sustainable Espresso Martini campaign, which reduces single use glass waste in one of the most popular cocktails in the United States.

FAIR Café Liqueur and Tried & True Vodka feature in the Sustainable Espresso Martini campaign.

Preiss Imports is based in California and works with distributors across the United States to share brands from its portfolio with bars, hotels, retailers and restaurants across the country. Preiss is a third-generation family business, which specializes in importing and marketing international spirits, wines and culinary specialities across the United States. The company represents niche and artisanal brands and its team also has expertise in education and training on suppliers’ portfolios in various markets. Together with XXI Wine & Spirits, Preiss is offering select brands from its portfolio in ecoTOTE™ format to venues across Florida.

The Sustainable Espresso Martini is a premium and low waste version of this classic cocktail.

XXI ‘Twenty-One’ Wine & Spirits is a Miami-based distributor of hand-crafted spirits and artisanal wines from boutique vineyards, from all around the world. The company started in 2016 and now distributes fine wines and craft spirits to venues across the entire Florida state. The company’s mission is to offer wines and spirits with unique character, and ones which speak of the place they emanate from. XXI Wine & Spirits has joined the ecoSPIRITS system in Florida to represent brands across the state.

One of the first brands from Preiss Imports portfolio distributed in ecoTOTE format by XXI Wine & Spirits across Florida is FAIR Café Liqueur from the FAIR portfolio of Fair Trade-certified spirits brands. The company sources the best ingredients from all around the world to create its high quality spirits. FAIR focuses on paying farmers at a fair price, so that they can cover their production costs, live from farming, educate their children and build schools. FAIR Café is made from 100% Arabica beans from Mexico using a slow roasting process to extract the best properties from the coffee, supported by a three-week maceration to create a rich flavoured spirit.

FAIR Café Liqueur uses fair trade ingredients including 100% Arabica beans from Mexico; perfect for a high quality sustainable cocktail.

FAIR Café Liqueur is one of two ecoSPIRITS Climate Partner brands featuring in the Sustainable Espresso Martini campaign, along with Tried & True Vodka. This is currently being offered to venues in Florida, allowing them to create this classic cocktail using high quality ingredients – such as FAIR Café Liqueur – but without single use glass. To create this, ecoSPIRITS teamed up with the two brands to develop an exceptional – and sustainable – version of the Espresso Martini cocktail, with both the spirit and the liqueur delivered to the venue in ecoTOTE format.

Several venues in Florida are already offering Sustainable Espresso Martinis, including Four Seasons Hotel at The Surf Club, Surfside. Many of the group’s hotels and resorts in the Asia-Pacific region already partner with ecoSPIRITS, and as one of the first in Florida to work create Sustainable Espressos, Four Seasons is strengthening its commitment to eliminating single-use glass waste throughout its business. The popular Miami-based bars Esotico and Lost Boy Dry Goods, and Silverspot Cinema, Downtown Miami, have also joined as early pioneers for the Sustainable Espresso Martini in Florida, along with the luxury hotel: The Miami Beach EDITION. Venues in Orlando and Tampa are also preparing to add this to their menus.

Four Seasons Hotel, Miami

This luxurious oceanfront destination is known for its chic Italian dining and world-class spa. Sustainability is high on the agenda and the company’s has initiatives designed to minimise its footprint with a focus on carbon, energy, water, waste and biodiversity.

Esotico, Miami

This vibrant bar offers a mix of Hawaiian and Caribbean food, cocktails and regular live music. It has an impressive collection of spirits and is a popular destination for cocktail fans. Esotico also has a spacious outdoor area surrounded by palm trees.

Lost Boy Dry Goods, Miami

Originally a denim shop, this family-owned, old school bar is reminiscent of a good English pub, with a selection of beers on tap and a relaxed atmosphere, yet alongside this is a modern cocktail menu featuring classics with a slight twist.

Silverspot Cinema, Downtown Miami

Silverspot is a sophisticated movie theatre, blending art with luxurious comfort and state-of-the-art technology. Aligned with this is its modern bar area, which offers a contemporary cocktail list; perfect for a luxurious night at the movies.

The Miami Beach EDITION

This is boutique, design hotel serves an array of classic cocktails in its Lobby Bar, which has been inspired by the glamour of 1950s Miami Beach. Its five-star amenities also include a luxury spa and exquisite dining options.

Henry Preiss, CEO and Founder of Preiss Imports

“Through initiatives like the ecoSPIRITS circular project, Preiss Imports aims to inspire other organizations to embrace sustainable practices and join the collective effort towards a greener future. We firmly believe that by working outside the box and embracing innovative solutions, we can contribute to a more sustainable and environmentally-friendly world.”

Vladimir Garcia, Spirits Director, XXI Wines & Spirits

“At XXI we are proud of our portfolio of unique and craft brands, such as FAIR Café Liqueur. We are delighted to take this to the next level by focusing on how we can supply spirits in a more sustainable way and now, with FAIR featuring as one of the ecoSPIRITS Climate Partner brands in the Sustainable Espresso Martini campaign, venues can create this classic cocktail with high quality ingredients but without single use glass.”

Alexandre Koiransky, Founder of FAIR

“We are so proud to combine our commitment to the Fair Trade movement together with a commitment to reusable packaging. FAIR and ecoSPIRITS are both pioneering new ways of doing business in the spirits industry. The Sustainable Espresso Martini is a concrete application of that partnership.”

Jessica Berry, Sales Director, North America, ecoSPIRITS

“It’s a great time of year to launch a Sustainable Espresso Martini and we’re thrilled to be working with three great partners in Florida! FAIR Café, Preiss Imports & XXI Wine & Spirits are forging ahead as pioneers of sustainability by delivering these Espresso Martinis to customers in reusable ecoTOTE packaging and eliminating 95% of single use glass waste – Cheers to that!”

Since the launch of closed loop spirits in the United States was first announced at the start of 2023, ecoSPIRITS USA  now supplies many high-profile bars and restaurants with a collection of brands in ecoTOTE format from the country’s first two ecoPLANTS, serving venues across Florida and California. Plans for a third ecoPLANT, in Nevada, were revealed at the end of last year and this facility is now ready to start deploying ecoTOTEs. Additional ecoPLANTS are planned for other U.S. states, with details to be revealed later in 2024.

To find out more about ecoSPIRITS in North America, please contact Sales Director, North America, ecoSPIRITS on [email protected]. For media inquiries or general information on ecoSPIRITS, you may contact Sonya Hook, Senior PR Manager at [email protected].

About Preiss Imports

Preiss Imports is a third-generation family business which specializes in the importing and marketing of one-of-a-kind artisanal spirits and is dedicated to developing a portfolio that embodies our passion for exceptional products made by exceptional people. As a boutique firm, we are structured to manage niche and family-owned brands where product intimacy and knowledge matter most. Our portfolio represents brands that are handcrafted and showcase the excellence that exacting technique can bring: we seek products and brands with a rich and meaningful legacy and craft. Most of the products in our portfolio are made with pure, organic ingredients, using sustainable methods that are synergistic with the ecosystems and land in which they are made. Our portfolio is deep and varied and our territory spans markets in almost every corner of the U.S.

About XXI Wines & Spirits

XXI Wine & Spirits is an importer and distributor of fine wines and craft spirits from all over the world, with its headquarters in Miami, Florida. The company was set up with the aim of celebrating what has been possible in the world of beverage alcohol since the shackles of prohibition were lifted with the passage of the 21st amendment. Showcasing the way this sector has evolved and developed since prohibition is the company’s mantra, and to do this, it hones in on premium products including hand-crafted spirits, artisanal wines from storied vineyards, craft beers and ciders, and other unique and high-quality products. All in all, its wide-ranging and eclectic portfolio now represents a whole new frontier.

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About FAIR

FAIR is the leading Fair Trade liquor brand. The hallmark of this range (liqueurs, vodka, whiskey, rum and gin) is in the combined use of Fair Trade, sustainable development and French craftsmanship for producing these products. The brand has a philosophy of fair deals for all partners involved in the production chain. This aim has taken them across the world in order to produce high-quality spirits from the finest ingredients.

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About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 23 countries across Asia Pacific, Europe and the Americas. More than 2,000 leading bars, restaurants, hotels and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 27 countries worldwide by early 2024. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.

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