SINGAPORE 3 JUNE 2020 ecoSPIRITS and Four Seasons Hotels and Resorts have partnered to reduce single use glass waste and carbon footprint across the leading hotel group’s entire Asia Pacific network. With this partnership, Four Seasons becomes the first hotel group in the world to pioneer low carbon, low waste spirits on a continent-wide scale.
As one of the world’s most respected hotel companies, Four Seasons is extending its leadership position with a number of sustainability initiatives. Under the partnership with ecoSPIRITS, Four Seasons properties across Asia Pacific will exclusively pour premium and craft spirits available through the ecoSPIRITS distribution platform. This partnership is expected to eliminate tens of thousands of single use glass bottles, and many tons of carbon emissions, per year once fully implemented.
ecoSPIRITS is currently available in Singapore, Hong Kong SAR, Macau SAR, Mainland China, Malaysia, Thailand, the Maldives, Australia, and New Zealand. A growing number of Four Seasons properties have already completed the transition to ecoSPIRITS, including Four Seasons Hotel Hong Kong, Four Seasons Hotel Kuala Lumpur, Four Seasons Hotel Sydney and Four Seasons Resort Maldives at Landaa Giravaaru. The balance of Four Season’s Asia Pacific properties will transition to ecoSPIRITS as the technology becomes available in the remaining regional markets.
“We are proud and excited to partner with ecoSPIRITS in implementing this innovative and important new technology across 27 properties in the Asia Pacific region.” said Four Seasons Asia Pacific Vice President of Food & Beverage, Philipp Blaser. “The positive impact of decreasing the carbon footprint of spirits by 80% speak for themselves, especially as in 2020 we are welcoming 10 new restaurants and bars including the opening of Four Seasons Hotel Bangkok at Chao Praya River and Four Seasons Tokyo Otemachi. We have found the transition process to be seamless with very few changes required in back-of-house, while the partnership further reinforces our other sustainability efforts in other areas including the elimination of plastic bottles from our guestroom private bars in Asia Pacific and plastic straws across our global portfolio.”
As part of this ground-breaking partnership, ecoSPIRITS will provide detailed carbon audit and waste savings reporting to Four Seasons. In addition to this glass waste reduction, the ecoSPIRITS Forest Program will plant one indigenous tree in a reforestation tract of the Kalimantan rainforest area in Borneo, Indonesia for each cycle of an ecoTOTE through the ecoSPIRITS and Four Seasons closed loop. ecoSPIRITS expects to plant several thousand trees on behalf of Four Seasons in the next 12 months.
ecoSPIRITS CEO Paul Gabie notes, “Provenance is important for premium spirits, and for the well-travelled luxury hotel guest. Unfortunately, this translates into high carbon footprints. ecoSPIRITS addresses the problem of single use glass, which makes up the majority of the carbon footprint of premium spirits. We are delighted to partner with Four Seasons Hotels & Resorts, who are demonstrating true sustainability leadership with this Asia-Pacific wide commitment. Together, we can eliminate a small portion of the 22 million tons of carbon emission that single use glass spirit bottles will generate in 2020.”
About Four Seasons Hotels & Resorts
Founded in 1960, Four Seasons Hotels and Resorts is dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. Currently operating 116 hotels and resorts, and 44 residential properties in major city centres and resort destinations in 47 countries, and with more than 50 projects under planning or development, Four Seasons consistently ranks among the world’s best hotels and most prestigious brands in reader polls, traveller reviews and industry awards. For more information and reservations, visit fourseasons.com. For the latest news, visit press.fourseasons.com and follow @FourSeasonsPR on Twitter.