ecoSPIRITS to Launch in Denmark with Spirits Distributor Local Spirits

COPENHAGEN 1 March 2023 ecoSPIRITS is to launch in Denmark, appointing one of the country’s leading independent spirits distributors, Local Spirits, as its Licensed Operator for the country. ecoSPIRITS Denmark will bring closed loop spirits to the Danish market, with venues in Copenhagen among the first in the country to receive closed loop spirits service. A range of Local Spirits’ spirit brands will be available in low waste ecoTOTE format by this summer, to be joined later in the year by other spirits producers participating in the ecoSPIRITS Climate Partner Program. This partnership paves the way for the expansion of closed loop service across Scandinavia, alongside its recently launched neighbour, ecoSPIRITS Norway, and it builds on Denmark’s position as the greenest country in the world in 2022, according to the Environmental Performance Index (EPI).

Venues in Copenhagen will be among the first in Denmark to receive spirits brands in ecoTOTE format.

Local Spirits is a Danish drinks company, which distributes predominantly local and organic spirits to the on and off-trade sectors. The company was founded in 2016 by the entrepreneurs behind some of the country’s most popular craft spirits, including Skotlander Rum, Herbie Gin and Den Klodsede Bjorn Vodka. Local Spirits now sells and distributes more than 300 products from 25 different Danish producers, as well as a few international craft brands. Local Spirits is focused on sustainable products and practices, and partnering with ecoSPIRITS represents the latest stage of its sustainability journey. The company makes an effort to work with producers who are respectful of the environment, particularly those which use local or organic ingredients. Currently around 40% of its portfolio is certified as organic.

Great Dane Rum and Bay Boy Coffee Liqueur will be two of the first brands in ecoTOTE format in Denmark.

Denmark, which has a population of around 5.8 million people, is made up of the Jutland Peninsular and more than 400 islands in the North Sea. The largest of the islands is Zealand, where the country’s capital Copenhagen is located, while the second largest city, Aarhus, is Jutland’s major urban centre. Copenhagen is also Denmark’s foodie capital and is a city known for its Michelin stars. ecoSPIRITS Denmark will initially launch in Copenhagen, where most of Local Spirits’ activity currently takes place. The first brands to go into ecoTOTE will be Bad Company Spirits’ Bad Boy Coffee Liqueur, Bad Dog Orange Liqueur, Lemon Says Hello Limoncello; Local Spirits Distilled Vodka and Local Spirits Distilled Gin; Great Dane Rum, and Ellenor Elderflower Liqueur. 

Bad Company Spirits

Bad Company Spirits is a Danish producer of niche spirits, including the organic Bad Boy Coffee Liqueur, Bad Dog Orange Liqueur and Lemon Says Hello Limoncello. Bad Boy Coffee Liqueur is made from cold brew coffee to extract a more concentrated and less bitter taste. Bad Dog Orange Liqueur is the first orange liqueur made in Denmark.

Local Spirits Distilled

This collection includes an organic gin and an organic vodka. The former is a handmade organic Danish gin, made using organic botanicals including lemon peel, coriander seeds, liquorice root, and juniper berries. The handmade organic vodka is a wheat-based alcohol made using double-filtered water to create a smooth and silky spirit.

Great Dane Rum

This rum is an exclusive blend of rums from selected distilleries in Guatemala, the Dominican Republic, Barbados, Jamaica and Panama. First, the rum is distilled and stored in ex-bourbon casks in a tropical climate. After arriving in Denmark, with its much cooler climate, the rum is given a cask finish in vessels previously used by the award-winning Danish Skotlander Rum.

Ellenor

Ellenor is an organic elderflower liqueur, which offers an intense flavour of aromatic elderflowers and fresh lemons. Ellenor was created in partnership with mixologist Hasse Johansen from the cocktail bar St Paul’s Aphotek in Aarhus, Denmark. This award-winning spirit can be enjoyed neat over ice or as a base for cocktails.

The Danish government aims to make Denmark a green front-runner in global climate action to inspire and encourage the rest of the world. Its government has introduced a binding Climate Act with a national target to reduce greenhouse gas emissions by 70% below 1990 levels by 2030, and climate neutrality by 2050. This and other efforts helped Denmark rank first in the Environmental Performance Index 2022. Companies from all around the world are looking to Denmark for inspiration, with respect to its environmental achievements. Denmark has the world’s leading Deposit and Return System, which ensures the recycling of disposable beverage packaging made of plastic, aluminium and glass. Currently, more than 2.2 billion bottles and cans are handled by the system annually, and with a population of 5.8 million, this equates to every Dane depositing a bottle or can daily. The system does not include bottles and packaging for spirits and the ecoSPIRITS technology is therefore a perfect fit with the Danish market.

Denmark is considered the greenest country in the world and wants to be a green frontrunner in global climate action.

Under this latest ecoSPIRITS Licensed Operator partnership, ecoPLANT No. 037 will be commissioned in Copenhagen, starting this month, and ecoSPIRITS closed loop service is set to commence in May, starting with bars, restaurants, and hotels in Copenhagen. Denmark will also participate in the ecoSPIRITS Forest Program, planting one tree for every ecoTOTE delivered to hospitality venues.

Martin Damgaard, Co-founder and CEO of Local Spirits

For several years now, we have been pioneering the use of spirits in bulk format to bars and restaurants. For us this has been a way to reduce the waste from single use glass, but it has also given us an opportunity to reduce the price of locally produced and organic products by removing the bottle and bottling costs. Partnering with ecoSPIRITS is a natural progression for the work we have done so far in exploring sustainable packaging and distribution solutions, and it will enable us to extend our reach and capacity. Our partner venues are very excited to take this next step in an even more sustainable direction with us.

Iain McPherson, Sales Director, Europe

At ecoSPIRITS we place a great deal of importance in building strong relationships and finding a partner that knows the market well, and we believe Local Spirits is the perfect fit The company has a track record of working with and supplying some of the best venues and events in Denmark, and it’s clear that Anne, Martin and Jeppe have a great enthusiasm to bring the #nosingeuseglass revolution to the wines and spirits industry in Denmark. We can’t wait to get started!

Bars, hotels, restaurants, distributors and brands that are interested in joining the ecoSPIRITS Climate Partner Program in Denmark can contact Iain McPherson, Sales Director for Europe at ecoSPIRITS on [email protected] or [email protected]. For more information about ecoSPIRITS you may contact Sonya Hook, ecoSPIRITS Senior PR Manager, on [email protected].


About Local Spirits

Local Spirits was founded in 2016 under the name Nordic Spirits. The company was founded by a number of the first small independent spirits producers in Denmark such as Skotlander Rum, Herbie Gin and Den Klodsede Bjørn Vodka with the aim of creating a distribution platform for the Danish micro-producers. Local Spirits currently sells over 300 products from 25 different Danish producers. In addition to specialist shops, our customers include restaurants, bars, festivals and hotels, including many of Denmark’s most high-profile brands such as the Roskilde Festival, the Guldsmeden hotels and Villa Copenhagen. Ever since our foundation, we have had an ambition to help promote ecology to our growing number of eco-focused customers. Through our close collaboration with Roskilde Festival and the 100% organic hotel chain Guldsmeden Hotels, we have sought to make local organic products part of the core of our business.

For information, please visit www.localspirits.dk


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides both a powerful cost advantage and a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 15 countries across Asia Pacific, Europe and the Americas. More than 1,500 leading bars, restaurants and hotels have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 25 countries worldwide by early 2023. Together with our brand partners, importers, distributors, wholesalers and venues, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating thousands of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.

For information, please visit www.ecospirits.global



ecoSPIRITS Launches in Italy in Partnership with Leading Spirits Distributor Velier SpA

GENOA 17 February 2023 ecoSPIRITS has expanded into the Italian market, appointing one of the country’s leading independent spirits distributors and producers, Velier SpA, as its Licensed Operator. Together, the partners have set up a new joint venture, eS Operator Italy SpA, to bring closed loop spirits to the Italian market starting this month. A range of spirits will be available in low waste ecoTOTE™ format immediately, including Portofino Dry Gin, Hampden Estate Jamaican Rum, Clairin Communal Rum from Haiti, Yaguara Cachaça and Los Arcos Destilado de Agave. With this latest market launch, ecoSPIRITS’ European network now covers the region’s four largest economies: Germany, United Kingdom, France, Italy.

Portofino Dry Gin, which is made using local botanicals from the picturesque town of Portofino, will be one of the first brands available in ecoTOTE format.

As the fourth largest economy in Europe and the fourth largest hospitality sector in the world, Italy is a natural extension of ecoSPIRITS’ global closed loop network. The country attracts 94 million foreign tourists each year and it has a reputation for some of the world’s finest food and drink, along with a vibrant hospitality scene. Having made aggressive commitments for tackling climate change, including a plan to cut carbon emissions by 60% by 2030, Italy is also the first country in the world to make sustainability and the climate crisis compulsory subjects at school.

Italy has a vibrant hospitality scene and attracts millions of tourists each year.

Led by industry icon Luca Gargano since 1983, and with a history stretching back more than 70 years, Velier SpA is one of the world’s most respected independent spirits and wine distributors, serving nearly 12,000 hospitality and retail customers across Italy. In addition to a wide-ranging portfolio of more than 200 leading artisanal wines and spirits, Velier is the exclusive Italian importer for William Grant & Sons, Edrington and SPI Group. It is also the sole importer for a selection of brands from Brown Forman and the Sazerac Company. Velier has a history of pioneering innovation in Italy. In 1991, it brought Latin American white spirits – cachaça, pisco, and mezcal – to the Italian market for the first time. Under Gargano’s leadership, the group became renowned worldwide for its own bottlings of fine rum, including the legendary Caroni releases.

Velier SpA has a wide-ranging portfolio, which includes its own bottlings of the legendary Caroni rum.

Luca Gargano, CEO, Velier SpA

I am very proud to bring ecoSPIRITS’ circular spirits packaging technology to Italy. The Italians have a long and deep history with spirits production and enjoyment. Italian consumers are very sophisticated, and always on the lookout for new and amazing products. Furthermore, there is a nationwide commitment to working towards a sustainable future: there is a genuine thirst for sustainable solutions across the industry. ecoSPIRITS’ innovative closed loop technology tackles numerous waste and supply chain problems, while providing an elegant serve to enjoy.”

Iain McPherson, Sales Director, Europe, ecoSPIRITS

We have long admired Velier’s reputation for innovation and quality and after we were introduced to Luca by our partners in ecoSPIRITS France, La Maison du Whisky, the rest was history, as they say. We have worked closely with Luca and his team for the past year and could not be more excited to now launch a platform for closed loop spirits together. We have a shared vision of a sustainable future in the Italian spirits market, and have the joint expertise and resources to help bring about that vision.

In the first phase of the launch, ecoSPIRITS Italy will offer a range of spirits in ecoTOTE format, from the Velier and the La Maison & Velier portfolios. These include:

Hampden Pure Single Jamaican Rum

Founded in 1753, Hampden Estate has been distilling rum for almost three centuries in the Trelawny Parish, the ‘grand cru’ of Jamaican rum. Hampden Estate rum has a distinct and iconic aromatic profile, aged for eight years in the tropical Jamaican climate.

Portofino Dry Gin

Produced in an antique Italian Distillery, Portofino Dry Gin features 21 botanicals, which are carefully selected for their natural aromatic properties. Juniper, lemons, lavender, rosemary, marjoram, sage, iris, and rose are organically grown on the Portofino hills and combined with locally handpicked ingredients.

Clairin Communal Rum

Clairin is a traditional Haitian rum-style spirit made using native varieties of sugarcane. The spirit is artisanal in nature, with farming free from pesticides, while fermentation is spontaneous, and distillation is traditional and unfiltered.

Los Arcos Destilado de Agave

Los Arcos celebrates the traditional production processes of tequila by using ancestral tools and methods to showcase Blue Weber Agave in its best form. Los Arcos uses only mature agave to deliver a structured, full-flavoured agave profile. It is designed to be ideal for cocktails and for sipping.

Yaguara Cachaça

This small batch Brazilian artisanal cachaca is based on the Menaghel family’s traditional recipe, which has been followed for five generations. Using handcut organic sugarcane, the spirit is fermented with local yeast and rested for 10 months. A perfect base for the Brazilian classic cocktail, the Caipirinha.

In the first phase of the launch, ecoSPIRITS Italy will offer a range of spirits in ecoTOTE format, from the Velier and the La Maison & Velier portfolios. These include:

Hampden Pure Single Jamaican Rum

Founded in 1753, Hampden Estate has been distilling rum for almost three centuries in the Trelawny Parish, the ‘grand cru’ of Jamaican rum. Hampden Estate rum has a distinct and iconic aromatic profile, aged for eight years in the tropical Jamaican climate.

Portofino Dry Gin

Produced in an antique Italian Distillery, Portofino Dry Gin features 21 botanicals, which are carefully selected for their natural aromatic properties. Juniper, lemons, lavender, rosemary, marjoram, sage, iris, and rose are organically grown on the Portofino hills and combined with locally handpicked ingredients.

Clairin Communal Rum

Clairin is a traditional Haitian rum-style spirit made using native varieties of sugarcane. The spirit is artisanal in nature, with farming free from pesticides, while fermentation is spontaneous, and distillation is traditional and unfiltered.

Los Arcos Destilado de Agave

Los Arcos celebrates the traditional production processes of tequila by using ancestral tools and methods to showcase Blue Weber Agave in its best form. Los Arcos uses only mature agave to deliver a structured, full-flavoured agave profile. It is designed to be ideal for cocktails and for sipping.

Yaguara Cachaça

This small batch Brazilian artisanal cachaca is based on the Menaghel family’s traditional recipe, which has been followed for five generations. Using handcut organic sugarcane, the spirit is fermented with local yeast and rested for 10 months. A perfect base for the Brazilian classic cocktail, the Caipirinha.

Portofino Dry Gin (left to right) Chris Egger, CMO and co-founder; Ruggero Raymo, CEO and co-founder; Jack Savoretti, partner; Alessandro Briola, COO and co-founder

We are thrilled to be part of this initiative with Velier and our dear friend Luca Gargano, who introduced us to the ecoSPIRITS vision. When we first talked about this project, we were fascinated by the innovative nature of ecoSPIRITS’ sustainable technology. It corresponds precisely with our ambition to reduce our ecological footprint while meeting our quality standards. The ecoTOTE system developed by ecoSPIRITS is a milestone in the spirits industry and we look forward to seeing it spread across Italy.

Closed loop service will first be made available in northern Italy and key cities across the country, supported by ecoPLANT No. 021 in Genoa. Over the course of 2023, ecoTOTE distribution will be expanded to additional regions in Italy. The host company for ecoPLANT No. 021 is AZ Servizi & Logistica, a third-party logistics and warehouse business for packaged and bulk goods, which is located in northern Italy. As the ecoPLANT host company, AZ Servici & Logistica provides licensed premises for the ecoPLANT site, as well as experienced production staffing and quality control systems.


For more information about ecoSPIRITS Italy, please contact ecoSPIRITS’ Sales Director for Europe, Iain McPherson on [email protected]. Bars, restaurants, hotels, distributors, and brands that are interested in joining the ecoSPIRITS’ Climate Partner program in Italy may contact Fabrizio Galliano via email at [email protected]. For more information about ecoSPIRITS, please contact Sonya Hook, Senior PR Manager, ecoSPIRITS, on [email protected].


About Velier

Velier is a historic family business from Genoa, Italy, that is active in the import and distribution of spirits, liqueurs and wines. Founded in 1947, it has developed a reputation for the quality, passion, and conviviality behind each of its products and its people. A world leader in the rum sector thanks to the tireless discovery work of President Luca Gargano, Velier has also been a forerunner in launching the natural wine movement. As early as 2003, the ‘Triple A’ protocol saw the light of day: producers who are ‘Farmers, Artisans, Artists’, in absolute harmony with Velier’s values: quality and authenticity. Among the more than 200 imported brands are Caroni, Bally, Clairin, Neisson, Hampden rums; Macallan, Glenfiddich, Balvenie, Nikka, Buffalo Trace whiskies; Hendrick’s Gin, Stolichnaya Vodka, Rooster Rojo, Fortaleza and Alipus agaves, Billecart champagne, Chartreuse liqueur, and Fever Tree soft drinks.

For information, please visit https://www.velier.it/it/


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides both a powerful cost advantage and a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 15 countries across Asia Pacific,Europe and the Americas. More than 1,500 leading bars, restaurants and hotels have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 25 countries worldwide by early 2023. Together with our brand partners, importers, distributors, wholesalers and venues, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating thousands of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.

For information, please visit www.ecospirits.global



ecoSPIRITS to Launch in Dominican Republic With Local Craft Producer Candela

SANTO DOMINGO 23 December 2022 ecoSPIRITS has announced plans to launch closed loop service in Dominican Republic under a Licensed Operator Agreement with KOI DOMINICANA SRL, the producer of Candela Mamajuana, a premium spiced rum based on a recipe which is native to the region. Like other ecoSPIRITS island markets around the world, ecoSPIRITS Dominican Republic will operate an ecoPLANT 1.0S Lite, deploy a fleet of Ocean Conservation edition ecoTOTEs™ and will join the ecoSPIRITS Oceans Program to fund removal of waste from marine environments. Starting in early 2023, Candela will be the first spirit available in ecoTOTE format in the Dominican Republic, to be joined soon by other spirits producers participating in the ecoSPIRITS Climate Partner Program. Resorts in Punta Cana and Santo Domingo will be among the first venues to receive closed loop spirits service.

Candela Mamajuana will be the first spirit available in ecoTOTE format.

The SmartPour 2.0S Ocean Conservation Edition.

Mamajuana, a traditional native drink of the Dominican Republic, is a blend of Dominican rum, natural spices, and honey. Candela, meaning “on fire” in Spanish slang, was created in 2016 by Alejandro Russo and his mother Lillian Arinoviche, who wanted to create the finest expression of this local drink to share with the rest of the world. Candela is the leading brand of mamajuana and it is designed to be enjoyed neat or mixed in speciality cocktails. It is known for its smooth sweet taste, rich rosewood and honey aromas and long finish with warming spices. The spiced rum is handcrafted in the Dominican Republic with all-natural ingredients. It is distilled from fresh-pressed sugarcane juice, and then aged in American oak barrels. Candela is proud of its quality production methods and its focus on sourcing local ingredients. The company has a big focus on sustainable practices and its production processes are powered by renewable energy.

Mamajuana is aged in American oak barrels.

The premium Candela can be enjoyed neat or in speciality cocktails.

Spirits consumption in the Dominican Republic is dominated by rum, and mamajuana is one of the most popular drinks, featured on menus in most bars and clubs across the island nation. Some of the nation’s most well known cocktails are rum based such as Piña Colada, the Coco Loco and the Passionfruit Mojito, and are often sought out by tourists on their arrival at the beach. For rum production in the Dominican Republic, producers must harvest the sugar cane, ferment, distill, and age the spirit in oak barrels for a minimum of one year, and it all has to happen within the country’s borders.

The popular tourist area of Punta Cana.

The nation’s capital, Santo Domingo.

Closed loop distribution in ecoTOTE format will initially start with the popular tourist area of Punta Cana. This glamorous seaside resort town, in the easternmost region of the country, boasts a plethora of hotels and hotel bars including several luxury venues. Closed loop service will next be made available to the nation’s capital, Santo Domingo, which is well known for its energetic nightlife, Latin music, and rum-based drinks. Santo Domingo is the largest city of the Dominican Republic and the biggest metropolitan area in the Caribbean by population. It is the nation’s cultural, financial, political, commercial, and industrial centre and it also serves as the chief seaport of the country, with the port handling heavy passenger and freight traffic. Other destinations on the list include La Romana, Puerto Plata, Cabarete, and the Samaná Peninsula.

Candela is a mamajuana, a traditional Dominican Republic drink.

The country's government is working hard to keep its oceans waste-free.

The Dominican Republic, one of the world’s top tourist destinations, is the tenth largest economy in Latin America and the largest in the Caribbean region open for commercial trade. In 2019, the Dominican Republic set out plans to invest in new sustainability initiatives specifically focused on its tourism industry, with the aim of boosting the nation’s ‘ecotourism’ image. As part of this, the government pledged to reduce marine and land-based pollution, cut the consumption of materials, and diminish waste arising from tourism with targets such as reducing greenhouse gas emissions by 25% by 2030. Following in the footsteps of the Bermuda, the Seychelles and the Cayman Islands, ecoSPIRITS Dominican Republic will participate in the ecoSPIRITS Ocean Program, which works with island nations that are most at risk from rising sea levels due to climate change. Each order of an ecoTOTE in the Dominican Republic will fund the removal of one kilogram of single use plastic, glass and other man-made wastes from endangered coral reefs and marine environments.

Alejandro Russo, Co-founder, Candela Mamajuana

“We are delighted to be partnering with ecoSPIRITS to bring circular spirits service to the Dominican Republic. We are proud to have Candela Mamajuana, an authentic Dominican product, lead the way into sustainable business practices. We hope Candela Mamajuana becomes an example of eco-conscious values and sets the standards for other brands to follow. We are excited to be operators of the country’s first ecoPLANT, and we look forward to seeing this closed loop technology in action.”

Jessica Berry, Sales Director, North America, ecoSPIRITS

“The Dominican Republic is a nation that loves to celebrate and enjoy life, as well as many delicious rum-based cocktails! It has a thriving tourism scene with several luxurious and world-renowned hotels. All of this makes it perfectly positioned to transition to the circular economy, and we are excited to work with Candela Mamajuana to launch our low waste and low carbon packaging technology in our fourth island market. Together, we can make a progress in ending single use glass in the Dominican Republic.”

For more information about ecoSPIRITS Dominican Republic, please contact ecoSPIRITS’ Sales Director for North America, Jessica Berry on [email protected]. Brands, bars, restaurants, and hotels interested in joining the ecoSPIRITS Climate Partner Program in the Dominican Republic may contact Alejandro Russo via email at [email protected]. For media inquiries about ecoSPIRITS, you may contact Senior PR Manager, Sonya Hook on [email protected]


About Candela

Candela Mamajuana is the finest expression of the Dominican Republic’s legendary spiced rum. Known for its smooth taste of the finest rum, exotic spices, and honey, this spirit is made with all-natural ingredients and distilled from fresh-pressed sugarcane in its native country. The approachable spirit can be enjoyed neat, on the rocks or mixed in a speciality cocktail. Co-founded in 2016 by the mother and son duo, Lillian Arinoviche and Alejandro Russo, Candela is distributed throughout Florida, California, New York, New Jersey, and the Dominican Republic.

For more details on Candela Mamajuana, please visit the website: www.drinkcandela.com


About the ecoSPIRITS Ocean Program

The ecoSPIRITS Oceans Program complements the ecoSPIRITS Forest Program for island nations that are most at risk from rising sea levels due to climate change. Highlighted by the striking blue Ocean Conservation Edition ecoTOTE, each order of an ecoTOTE by venue partners in participating islands nations funds the removal of one kilogram of single use plastic, glass and other man-made wastes from endangered, coral reefs and waters. Using Green Steps Group’s proprietary “proof of impact” technology platform, cleanup operations are verified, monitored and reported through an industry-leading digital record. Ocean waste recovery benefits the venue partners, but is jointly funded by ecoSPIRITS and our Climate Partner brands and distributors.

For more information on Green Steps Group, please visit www.greenstepsgroup.com.


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides both a powerful cost advantage and a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 15 countries across Asia Pacific, Europe and the Americas. More than 1,000 leading bars, restaurants, hotels, and retailers have adopted the technology. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 25 countries worldwide by early 2023. Together with our brand partners, importers, distributors, wholesalers, venues and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.

For more information, please visit www.ecospirits.global.




ecoSPIRITS USA Activates First Two ecoPLANTs in Florida and California

MIAMI 15 December 2022 ecoSPIRITS USA, the United States operating partner of ecoSPIRITS, has announced the locations of its first ecoPLANTs in the United States, which will be managed in partnership with well-regarded distilled spirits plant (DSP) operators Mango Bottling in Florida and Chareau in Southern California. Both new partners join ecoSPIRITS’ growing network of ecoPLANT hosts around the world, playing a critical role in the launch and scaling of closed loop spirits and wine service. ecoSPIRITS USA now has plans to bring additional ecoPLANTs online in the United States in the second half of 2023. The news also paves the way for the launch of closed loop ecoTOTE service in both California and Florida next month.

Chareau creates plant-based spirits made using local California ingredients.

ecoPLANT No. 032 is based at Mango Bottling in the Cocoa Beach area, Florida.

ecoSPIRITS global closed loop network is anchored by its proprietary ecoPLANT technology, which are semi-automated, containerised spirits and wine processing plants. The containerised design provides a highly scalable modular solution for geographically distributed spirits and wine processing. To improve the safety and efficiency of ecoPLANT operations, ecoSPIRITS looks to partner with experienced local operators, often leading distilleries, or bonded warehouse companies, to host each ecoPLANT. Hosts provide licensed premises for the ecoPLANT site, as well as experienced production staffing and quality control systems.

The ecoPLANT is a semi-automated, containerised spirits and wine processing plant.

Mango Bottling, which is located north of Miami in the Cocoa Beach area, Florida, has commenced operations of ecoPLANT No. 032, which is an ecoPLANT 2.0W model capable of processing both spirits and wine and will provide service to both South Florida and the duty-free hub in Miami port. Perfectly located to service the fast-growing Southern Florida region, including Miami, Orlando, Jacksonville and Tampa, ecoPLANT No. 032, is also near the Miami headquarters of ecoSPIRITS USA, which is a joint venture between Park Street Technology Ventures and the Edmund Pillsbury family. Mango Bottling started as a producer of spirit-based brands and later, in 1995, it extended its services into contract bottling. It now works with both new and established brands and all sizes of spirit-based products.

ecoPLANT No. 032 will service the Southern Florida region, including Miami, Orlando and Tampa.

Drayton Sproull, President of Mango Bottling (centre) - pictured here with Dan Holmes, Sales Director (left) and Jared Shammah, COO (right)

My vision for Mango is utilizing our team’s strengths to modernize the manufacturing production facility while preserving the goal of creating efficiencies, decreasing waste, and ultimately reducing the company’s carbon footprint. Our executive team members, Jared Shammah, Mango’s COO, and Dan Holmes, our Sales Director, are also delighted to partner with ecoSPIRITS USA to support environmentally sound products for our customers and the alcoholic beverage market.

Chareau’s spirits facility is located north of Los Angeles in Ventura County, California. As part of the new partnership, ecoPLANT No. 031, which is also an ecoPLANT 2.0W model, is hosted in a dedicated production and warehouse facility to be operated by Chareau staff, who will be trained and supported by ecoSPIRITS’ global Closed Loop Operations team. The Chareau brand and business is the brainchild of Kurt Charron, who was inspired by the rich agriculture and natural beauty of California. Chareau spirits are designed to be made as naturally as possible from plant-based ingredients. Chareau is also a social purpose company, which means it cares about the wellness of its staff, customers, and the community at large. These attributes of caring for both the environment and those who interact with the business make Chareau an exceptional fit for ecoSPIRITS and its mission to end single use glass in the spirits and wine industry. ecoPLANT No. 031 will offer closed loop ecoTOTE service to Southern California, including Los Angeles, Orange County, and San Diego.

The California-based ecoPLANT No. 031 will service the Southern California region, including Los Angeles, San Diego, and select venues in San Francisco.

Kurt Charron, Founder & CEO, Chareau

We are excited to join ecoSPIRITS on their global mission to eliminate single use packaging waste and significantly reduce carbon emissions in the spirits industry. We formed our company as a Social Purpose Corporation to not only make the best quality spirits, but also to operate with intention, increase our sustainability efforts and make a difference in the world. We are proud to partner with a company operating with a similar ethos.

Zdenek Kastanek, Managing Director, ecoSPIRITS USA

“The U.S. market has now shown that it is ready to embrace the low carbon revolution on a much greater scale than we expected. We have an exceptional group of brands, distributors and hospitality operators committed to join our Climate Partner Program here in the U.S. Our launches in California and Florida, and our partnerships with Mango Bottling and Chareau, are the perfect first step in the world’s most exciting market for circular spirits and wine.

Bob Syihabuddin, Head of Closed Loop Operations, ecoSPIRITS

Our fast-growing ecoPLANT network plays an essential role in circular spirits – without distributed processing, local closed loop service would not be possible. Finding the right host for each ecoPLANT have proven to be a key to safely and efficiently scaling production operations. By working together, our ecoPLANT hosts, such as Mango Bottling and Chareau, and ecoSPIRITS’ Closed Loop Operations team, are building the world’s first truly standardized, truly global closed loop production network. This is an exciting challenge for everyone involved.

Closed loop service in both Florida and California will commence in January 2023. Additional details on early Climate Partner brands, distributors and outlets in the United States will be released soon. For more information about ecoSPIRITS USA, please contact Zdenek Kastanek on [email protected] or Jessica Berry on [email protected]. For more information about ecoSPIRITS you may contact Senior PR Manager, Sonya Hook on [email protected].


About Mango Bottling

Mango Bottling is a privately owned corporation, based in East Central Florida, licensed as an Alcoholic Beverage Distiller and Producer. Mango was established in 1992 to manufacture pre-filled test tubes with flavored liqueurs carrying the Tooters brand name. The goal was simple, to add an element of fun through a unique ready to drink packaging. Then in 1995, Mango expanded its business model by offering contract bottling services to start-up and established Spirit brands. The focus was to establish ourselves as a niche co-packer that could facilitate standard and custom packaged products. In the past 30 years since its inception, Mango Bottling has continued to be creative and innovative within our product offerings and a reliable resource for contract bottling customers.

For more information visit www.mangobottling.com.


About Chareau

Chareau is a low ABV plant-based spirit made with real California Aloe. The founder, Kurt Charron, developed Chareau to be an honest spirit free of artificial colors and flavors, while bringing a much-needed sense of wellness and transparency to the industry. The company takes a mindful approach to creating light, refreshing, and delicious spirits using local California ingredients, and the brand is a gift from the hands and hearts of California’s farmers and artisans. Chareau is named after Kurt Charron’s great-grandparents, Arthur Charron and Florence Favreau, hard-working farmers who moved the family out west, where Kurt Charron has lived ever since.

For more information visit https://chareau.us/.


About ecoSPIRITS USA

ecoSPIRITS USA is introducing ecoSPIRITS’ award-winning circular distribution technology to the world’s largest premium spirits and wine market. Starting with closed-loop service in California and Florida and January 2023, ecoSPIRITS USA is building and operating a ‘first to market’ circular distribution system that will eventually service metropolitan markets across the United States. Founded in 2021, the company is headquartered in Miami, FL, and its investors include, among others, Wavemaker Partners, Park Street Technology Ventures, and the Edmund Pillsbury Family.

For more information, please contact [email protected]


About Park Street Technology Ventures

Park Street Technology Ventures (“Park Street Ventures”) is an affiliate of Park Street, a technology-enabled services company that helps emerging and established alcoholic beverage suppliers and brand owners cost-effectively and securely scale and manage their businesses. The company is trusted by thousands of brands from new-to-market entrepreneurs to well established multi-brand global portfolios. Park Street Ventures invests in early-stage start-ups and established growth companies in the alcoholic beverage industry. The firm’s investment mandate focuses on transformative technologies and green initiatives.

For more information, visit: www.parkstreet.com


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides both a powerful cost advantage and a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 15 countries across Asia Pacific, Europe and the Americas. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 25 countries worldwide by early 2023. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.

For more information visit www.ecospirits.global.

 



ecoSPIRITS Expands Investment in Intelligent Circular Vision With Independent Board Member and CTO Appointments

SINGAPORE 8 December 2022 ecoSPIRITS is marking a major expansion of its investment in its Intelligent Circular roadmap, which includes its CircularONE software platform, with two senior technology appointments. Eric Tan has joined the ecoSPIRITS Board of Directors as an independent board member and Derek Tang has been appointed to the newly-created role of Chief Technology Officer. Together, the new appointments add five decades of technology, software development and Internet-of-Things IoT (IoT) leadership experience to ecoSPIRITSboard and executive leadership team. Messrs. Tan and Tang will help direct ecoSPIRITS’ expanded financial investment in the development of its software, IoT and data solutions. ecoSPIRITS’ Intelligent Circular roadmap is anchored by its CircularONE software platform, which integrates a complex global supply chain of hardware packaging assets into an IoT network. Through this integration of hardware and software, ecoSPIRITS is able to use data and automation to deliver real-time commercial insights, traceability and supply chain security, and unique performance features such as the patent-pending Verified Sustainable Refill technology. Having completed the first phase of development of CircularONE, ecoSPIRITS is now embarking on an intensive second phase of software development, which will see new features and capabilities released over the course of 2023.

ecoSPIRITS’ cloud-based CircularONE software platform is being developed to power a global closed loop network.

Tan joins the ecoSPIRITS Board of Directors as an independent board member, with a mandate to mentor ecoSPIRITS CEO Paul Gabie and newly-appointed Tang in the development of its software vision. Tan currently sits on the Chief Information Officer (CIO) advisory boards of Gartner and the Wall Street Journal, and has spent many years working for PwC in various leadership roles. He brings to ecoSPIRITS a wealth of experience in technology, AI/ML, and cybersecurity. Tan currently holds the role of CIO and Senior Vice President for Technology at Coupa, the California-based, NASDAQ-listed global SaaS company for business spend management. In 2022, he was a Bay Area’s ‘CIO of the Year’ at the ORBIE Awards for his outstanding leadership and innovation. He is a Certified Public Accountant, and holds a Masters in IT and Bachelors in Accounting.

ecoSPIRITS’ mission to end single use glass by transitioning the spirits and wine industry to circular packaging technologies is an inspiring one. Developing an integrated platform powered by IoT and data is an immense undertaking, but one well worth pursuing. A future where we waste less and save more is possible. I look forward to working closely with my fellow board members and the leadership team at ecoSPIRITS.

Our Intelligent Circular roadmap will help us, and our customers, deliver circular solutions at unprecedented scale. I am delighted to welcome Eric to our board as ecoSPIRITS navigates the challenges and opportunities of building a global Intelligent Circular network. His wealth of technology leadership will be invaluable in helping our board and leadership team make smarter strategic decisions as we expand our investment in this all-important roadmap.

In the newly-created role of Chief Technology Officer, Tang will be responsible for overall product and technology development at ecoSPIRITS. Leading a team of hardware and software engineers, Tang will take charge of bringing to life ecoSPIRITS’ vision of a global Intelligent Circular network of IoT hardware powered by software and data. In this role, he will oversee ecoSPIRITS’ entire product portfolio, including its ecoPLANT, ecoTOTE, SmartPour, SmartKiosk and CircularONE technologies. In his new role, one of Tang’s first tasks will be to expand ecoSPIRITS’ team of hardware, IoT and software engineers in both Singapore and Shanghai. Tang has spent his 20-year career on the forefront of IoT and software development and innovation. Prior to joining ecoSPIRITS, Tang was most recently a founding member and Head of Engineering at Singapore-based SaaS logistics start-up Spares CNX, where he built and led a software development team of 30 engineers. Previously, Tang held senior software development and IoT leadership roles at Amazon Web Services, Accenture, Intel Corporation and GE Aviation. Throughout his career, he has focused on digital transformation strategies, with a specialization in IoT software platforms.

Over the past few years IoT has become one of the most important technologies of the 21st century and I have dedicated my career towards understanding and developing ways in which the physical world of products meets the digital world. I am delighted therefore to be able to use my experience and passion about future technology to work with ecoSPIRITS, a company that is dedicated to the sustainable future of our planet.

Over the past four years, ecoSPIRITS has built an industry-leading hardware product portfolio. We have also completed the first phase of development of CircularONE, which has now deployed with some of our largest customers. Over the next three years, we will be investing heavily in software, IoT and data integration to power our network. Derek’s extensive technology development and leadership experience, and his specialisation in IoT are the perfect fit for this next chapter in ecoSPIRITS’ journey.

The ecoSPIRITS circular packaging technology is now operating in more than 15 countries across Asia Pacific, Europe, and the Americas, with network coverage on pace to expand to 25 countries by early 2023. For media inquiries or general information on ecoSPIRITS, you may contact Sonya Hook, Senior PR Manager at [email protected].


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides both a powerful cost advantage and a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 15 countries across Asia Pacific, Europe and the Americas. More than 1,000 leading bars, restaurants, hotels and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 25 countries worldwide by early 2023. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.




Rémy Cointreau to Launch Closed Loop Distribution in the United Kingdom

LONDON 1 December 2022 ecoSPIRITS has announced that it has partnered with Rémy Cointreau, one of the largest producers and distributors of spirits and liqueurs in the world, to jointly launch closed loop service in the United Kingdom in January 2023. The new collaboration will see two of Rémy Cointreau’s iconic brands Cointreau liqueur and Mount Gay rum made available in co-branded editions of ecoSPIRITS award-winning ecoTOTE and SmartPour hardware for on-trade venues in London and beyond. With this launch, Rémy Cointreau becomes the first global drinks company to partner with ecoSPIRITS in the United Kingdom and Cointreau becomes the first global liqueur brand to be available in a closed loop packaging format. For the launch, ecoSPIRITS and Rémy Cointreau have partnered with leading UK distributor, Speciality Drinks, which will be the exclusive distributor of Cointreau and Mount Gay’s Eclipse variant in ecoTOTE format for the initial phase of the pilot distribution period.

Cointreau is produced in France while the Mount Gay distillery is based in Barbados.

The Rémy Cointreau brands chosen to feature in the initial UK launch have global recognition and sit among the most high-profile spirits and liqueurs found in the UK’s on-trade scene. The producer’s eponymous Cointreau brand originated in Angers, France in 1849. The orange-flavoured liqueur is a cocktail pioneer at the heart of more than 600 cocktail recipes, including classics such as the original Margarita. The Barbados-born Mount Gay rum has a history dating back to 1703, making it the world’s oldest working rum distillery. It joined Rémy Cointreau’s stable of brands in 1989.

Cointreau is a versatile liqueur and a key ingredient in several cocktails.

As the first global customer to launch with ecoSPIRITS in the UK, Rémy Cointreau will see its two iconic brands deployed in co-branded hardware to venues across the on-trade, including bars, restaurants, and hotels. The brands will travel to outlets in ecoTOTE format where they can be dispensed into branded bottles or served directly into glass or cocktail shaker via ecoSPIRITSSmartPour technology. The venues involved in the program will be revealed when the partnership officially commences in early 2023.

Co-branded innovation: the ecoTOTE 2.0S Cointreau Edition and the SmartPour 2.0S Mount Gay Edition.

The UK launch with Rémy Cointreau is also significant for ecoSPIRITS because it marks another milestone in its journey to develop industry-leading circular technology. The co-branded SmartPour 2.0S Cointreau Edition has been adapted specifically for Cointreau to accommodate the higher levels of viscosity and sugar that are the hallmarks of the liqueur category. These adaptations included an upgraded dispense nozzle, enhanced calibration, and an upgraded cleaning process. The Cointreau Edition is the first SmartPour to be specifically tailored for liqueurs and will help accelerate ecoSPIRITS’ innovation in this important category.

The co-branded SmartPour Cointreau Edition has been adapted specifically for liqueurs.

The partnership with ecoSPIRITS forms part of Rémy Cointreau’s overall commitment to sustainable practices, whereby the company has set itself the goal of reducing its greenhouse gas emissions by 50% per bottle by 2030 and moving towards Net Zero by 2050. The program forms part of the company’s “Sustainable Exception” roadmap built around Terroir, People & Time, where soil regeneration, sustainable production (products and transport), increased bottle circularity and responsible consumption, are all key elements. The collaboration with ecoSPIRITS will result in a 95% reduction in single use packaging waste for Cointreau and Mount Gay distributed in ecoTOTE format. The system will also help UK on-trade partners reduce their own operations waste streams and reduce back-of-house storage by 30 to 50%.

Mount Gay’s Eclipse is produced under the watchful eye of its Master Blender Trudiann Branker.

To support the new collaboration, existing ecoSPIRITS Climate Partner and leading UK distributor, Speciality Drinks, will be the exclusive distributor of Mount Gay Eclipse rum and Cointreau liqueur during a pilot period. Speciality Drinks was founded in 1999 by Sukhinder and Rajbar Singh, who also founded the leading spirits retailer, The Whisky Exchange. The family-owned business works with more than 1,000 of the best bars, restaurants, and hotels across the UK and overseas, from the smallest pop-up bars to large international groups. As a member of the ecoSPIRITS Climate Partner Program, Speciality Drinks is part of growing global coalition of importers, distributors, and wholesalers who are licensed for closed loop distribution using ecoSPIRITS’ technology.

The team at Speciality Drinks works with venues across the UK.

Paul Gabie, CEO of ecoSPIRITS

Rémy Cointreau is an industry-leading drinks company and a producer of renowned quality and heritage. We are delighted to welcome them as our first global brand partner in the United Kingdom. It is no small milestone when Cointreau and Mount Gay, each an iconic brand in its own right, join the circular economy. The transition to circular is gathering momentum in the spirits industry. We applaud the entire Rémy Cointreau team for their commitment to building a sustainable future together.

Augustin Depardon, Managing Director of Rémy Cointreau UK

I’m thrilled that Rémy Cointreau can pilot the ecoSPIRITS programme in the UK, and to see Cointreau as the first global liqueur to join the ecoSPIRITS system. Mount Gay Eclipse and Cointreau are incredibly important brands for our on-trade partners in the UK, and this is a significant step in helping them reduce their overall waste. Equally, it’s vital for us at Rémy Cointreau to look at every pillar of our sustainability practices to see where we can do better, and this is just the tip of the iceberg.

Jen Baernreuther, Commercial Director of Speciality Drinks

Speciality Drinks is genuinely proud to be a part of such an important movement in the effort to make our hospitality industry more eco-conscious. More and more of our customers are looking for advice on how to make changes, big or small, to their offering, reducing their impact on the planet and in turn their own customer’s impact. This is a huge move forward in the way we supply product and has such great potential to bring positive change.

Bars, restaurants, and hotels in the UK interested in participating in the collaboration between Rémy Cointreau and ecoSPIRITS can get in touch by contacting ecoSPIRITS’ Sales Director for Europe [email protected]. For media inquiries or general information on ecoSPIRITS, please contact Sonya Hook, Senior PR Manager at Sonya.H[email protected] and for Cointreau and Mount Gay in the UK, please contact [email protected].


About Rémy Cointreau

All around the world, there are clients seeking exceptional experiences; clients for whom a wide range of terroirs means a variety of flavors. Their exacting standards are proportional to our expertise – the finely-honed skills that we pass down from generation to generation. The time these clients devote to drinking our products is a tribute to all those who have worked to develop them. It is for these men and women that Rémy Cointreau, a family-owned French group, protects its terroirs, cultivates exceptional multi-centenary spirits and undertakes to preserve their eternal modernity. The Group’s portfolio includes 14 singular brands, such as the Rémy Martin and Louis XIII cognacs, and Cointreau liqueur. Rémy Cointreau has a single ambition: becoming the world leader in exceptional spirits. To this end, it relies on the commitment and creativity of its 1,924 employees and on its distribution subsidiaries established in the Group’s strategic markets. Rémy Cointreau is listed on Euronet Paris.

For more information, visit www.remy-cointreau.com.


About Cointreau

Iconic orange liqueur creator and cocktail pioneer, Maison Cointreau was founded in 1849 in Angers, France, when the terroir and several generations of entrepreneurs came together. The excellence of its products would not be possible without concrete action in the field of corporate and environmental responsibility, from the orange groves through to the tasting glass. With the 2025 Sustainable Exception plan, environmental challenges now form the heart of the House of Cointreau’s strategy. This plan is based on three cornerstones: preserving our terroirs and biodiversity for future generations, committing to people by encouraging them to consume our products responsibly and respecting the value of time by combatting climate changeThe brand’s heritage as a liquorist-distiller lives on today at the heart of more than 500 cocktails, including the original Margarita and Cosmopolitan. Cointreau liqueur’s distinctive character is the result of the meticulous selection, harmony, and distillation of sweet and bitter orange peel essences, a task entrusted to Maison Cointreau’s Master Distiller. Unique and boasting exceptional organoleptic qualities, it’s a staple for bartenders and at-home cocktail enthusiasts around the world.

For more information, visit www.cointreau.com.


About Mount Gay

Mount Gay is the world’s oldest running rum distillery established in 1703. Founded and still located in the Parish of St Lucy, at the northernmost tip of Barbados, Mount Gay is crafted using pure, coral-filtered water and the finest Barbadian and Caribbean molasses. Distilled in traditional double copper pot and copper column stills, Mount Gay rums are aged in a diverse selection of casks including American whiskey, Bourbon and Cognac. Harnessing over 300 years of heritage and expertise, Mount Gay rums are a fine balance between science, art and innovation. Blended by Master Blender Trudiann Branker and aged under the influence of Barbados’ tropical climate, our rums highlight a unique, rich and flavourful character. Mount Gay’s core range includes Mount Gay Silver, Mount Gay Eclipse, Mount Gay Black Barrel and Mount Gay XO alongside the annual limited editions 1703 Master Select and the Master Blender Collection. In addition to crafting the world’s oldest rum, Mount Gay is committed at all times to the use of sustainable and transparent practices in order to realise our vision of environmental stewardship and carbon neutrality.

For more information on our rum and to explore more about what we do for our community and the planet, visit www.mountgayrum.com.


About Speciality Drinks

Speciality Drinks is a family-owned business, working with more than 1,000 of the best bars, restaurants and hotels across the UK and overseas from the smallest pop-up bars to large international groups. A premier supplier of whiskies, spirits and champagnes to the on-trade focused on exceptional service, sharing our passion for great drinks and introducing new producers and categories to the on trade. The company was founded in 1999 by Sukhinder and Rajbar Singh, founders of the world’s leading whisky and spirits retailer, The Whisky Exchange.

For more information, visit https://specialitydrinks.com.


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides both a powerful cost advantage and a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 14 countries and 30 cities across Asia Pacific, Europe and the Americas. More than 1,000 leading bars, restaurants, hotels and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 25 countries worldwide by early 2023. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.

For more information, visit www.ecospirits.global.



ecoSPIRITS to Launch in Canada with Caldera Distilling, Expanding North America Presence

CALGARY 17 November 2022 ecoSPIRITS has announced plans to launch closed loop service in Canada under a Licensed Operator Agreement with Caldera Distilling, a Nova Scotia-based craft spirits producer and owner of Highwood Distillers in Alberta, Canada’s largest independent distillery. ecoSPIRITS Canada will start operations in early 2023 with a range of spirits in ecoTOTE format, including Caldera’s flagship Hurricane 5 Canadian Whisky. Distribution will initially commence in British Columbia and Alberta with other Canadian provinces to be added over the course of 2023. The move into Canada is a significant step for ecoSPIRITS as it continues to build on its North American footprint, which currently covers the United States, Bermuda, and the Cayman Islands.

Vancouver, British Columbia and Calgary, Alberta will be amongst the first cities served by ecoSPIRITS Canada.

Canada is a strategic market for ecoSPIRITS, being one of the world’s top ten economies with GDP expected to reach $1.74 trillion by the end of 2022. A G8 nation, Canada’s enormous geographic footprint offers both significant opportunities and challenges. It is also home to the well-established Canadian Whisky segment, which is the best-selling whisky style in North America and a popular category globally. Canada has been producing whisky for more than two centuries and now boasts more than 300 craft distillers. Concentration means that the country’s top eight producers represent more than 95% of Canadian whisky production. Canadian Whisky shares some characteristics with Scotch Whisky and bourbon, but the frequent addition of rye, along with unique production techniques, means Canadian whiskies tend to have a style of their own.

Caldera Distilling’s Hurricane 5 Canadian Whisky will be the first Canadian spirit to be available in ecoTOTE format.

Caldera Distilling was founded in 2013 in the port town of River John, Nova Scotia, a community famed for its shipbuilding craftsmanship and agricultural export market. Caldera Distilling pays tribute to this heritage by handcrafting its spirits using regional ingredients, such as local hard water and homegrown grains. Caldera’s flagship brand, Hurricane 5 Whisky, will be the first to be distributed in ecoTOTE format, but other brands will follow shortly after. Earlier this year, Caldera bought Alberta-based spirits producer Highwood Distillers. Caldera’s acquisition of Highwood not only significantly expanded its portfolio of brands, but it added storage and aging facilities for more than 17,500 barrels of whisky, while also giving the producer a much-needed presence on Canada’s West.

Caldera Distilling is located in the port town of River John, Nova Scotia.

Highwood Distillers was founded in 1974 and is based in Alberta’s High River, near the city of Calgary, which will also be the location of Canada’s first ecoPLANT™. Highwood produces several well-known brands across most spirit categories, including White Owl Whisky, Centennial 10 Year Old Whisky, and Foothills Vodka. Highwood is Canada’s largest privately-owned distillery and is one of the country’s biggest spirits producers. It sits within the top eight major Canadian distillers and is the only one not owned by a multinational alcoholic beverage company. Highwood distils its own whisky, vodka, and gin, and it also imports rum, whiskies (including Scotch whisky) and tequila for distribution across Canada.

Highwood Distillers was founded in 1974 and is based in Alberta’s High River, near the city of Calgary.

ecoSPIRITS Canada will be headed up by Caldera Distilling’s CEO Jarret Stuart, Co-Owner David Walker, and President Michael Nychyk. To cover such a large geographical area, the trio will roll out ecoSPIRITS Canada in stages, with the first phase anchored by the installation of an ecoPLANT at the Highwood distillery in Alberta. This facility will serve Western Canada, starting with the provinces of British Columbia and Alberta. Over time, Caldera and ecoSPIRITS plan to deploy additional ecoPLANTS across Canada, to eventually cover all major population centers in country.

Jarret Stuart, CEO of Caldera Distilling

Caldera Distilling was founded with a commitment to the idea that spirits can deliver terroir character, much like fine wine. From the start we have placed a big focus on ingredients, regionality and craftsmanship, and this extends to a strong commitment to sustainability and the environment. We are excited therefore to be able to take this next step in our sustainability journey while simultaneously bringing circular technology for the distribution of wine and spirits to Canada.

David Walker, Co-Owner of Caldera Distilling

Sustainability has always been important for us as a company and so it is a great honour to be able to lead the way in Canada by bringing ecoSPIRITS’ innovative circular distribution model to the region. We know there are many venues, drinks businesses and consumers in Canada who are keen to make the move towards ending single use glass in wine and spirits, and we are keen to work with ecoSPIRITS and the industry to help drive this transition.

Jessica Berry, Sales Director, North America for ecoSPIRITS

“The launch of our closed loop technology in Canada will be an important step in the development of our North America region. We could not ask for better partners in Caldera Distilling. I am confident that the team behind ecoSPIRITS Canada have the knowledge, commitment, and existing market base to support this important transition to the circular economy. I am looking forward to working with them for the launch and beyond.

ecoSPIRITS’ industry-leading closed loop packaging technology is now available in more than 14 countries and 30 cities across Asia Pacific, Europe, and the Americas, with network coverage forecast to expand to 25 countries by the first half of 2023. To find out more information about opportunities to partner with ecoSPIRITS in Canada, please contact Jessica Berry at [email protected] and [email protected]. For media inquiries or general information on ecoSPIRITS, you may contact Sonya Hook, Senior PR Manager at [email protected].


About Caldera Distilling

Capturing the essence of our history in every bottle, Caldera Distilling embodies the spirits of the explorer, the eye of the craftsman and the patience of the farmer in every bottle of whisky we share with the world. Raise your glass and join us in celebrating our roots. Nova Scotia craftsmanship combined with whisky ingredients that are grown on our River John distillery property gives us the unique opportunity to craft authentic local spirits. Enjoy flavours shaped by the land that our traditional grains are grown in. Caldera Distilling is proud to be 100% Canadian owned and operated, using only Canadian grains and aging some of the rarest and finest Canadian whiskies on earth.

To find out more visit: www.caldera.ca


About Highwood Distillers

Highwood Distillers, which was founded in 1974, was named after the famous river and region that surrounds the distillery in the foothills of Western Canada’s beautiful Rocky Mountains. Until 1997, both the distillery and sales offices were located at the distillery in High River, Alberta. Today the sales team operates out of Calgary, Alberta, while the distillery continues to thrive and grow in High River. Highwood’s fine whiskies begin with small batch distillation, following by aging in charred oak barrels. It has whisky brands such as White Owl, Highwood Canadian Rye Whisky and Potters Special Old Canadian Rye Whisky and its portfolio also includes a range of spirits including vodka, rum, gin, and liqueurs.

To find out more visit: www.highwood-distillers.com


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides both a powerful cost advantage and a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 14 countries and 30 cities across Asia Pacific, Europe, and the Americas. More than 1,000 leading bars, restaurants, hotels and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 25 countries worldwide by early 2023. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.



ecoSPIRITS Strengthens Collaboration with Rosewood Hotels & Resorts

BANGKOK 7 November 2022 ecoSPIRITS is strengthening its relationship with Rosewood Hotels & Resorts by working more closely with two high profile destinations in the Rosewood Asia portfolio: Hong Kong and Bangkok. This is the second consecutive year ecoSPIRITS has worked with Rosewood Hong Kong, and the first year working with the luxury hotel group in Bangkok. The unique collaboration comprises a range of premium spirits from ecoSPIRITS’ Climate Partners in ecoTOTE format, which are then showcased on a creative ecoCOCKTAILS menu in the properties’ flagship bars. Each menu features a collection of special low waste cocktails made using upcycled and otherwise sustainable ingredients. This expanded partnership in Asia builds on ecoSPIRITS collaborations with other Rosewood luxury properties around the world, including London, United Kingdom; Hamilton, Bermuda; and Phnom Penh, Cambodia.

ecoCOCKTAILS II: a video collaboration by Rosewood Hotels and ecoSPIRITS in Hong Kong and Bangkok.

As part of Rosewood’s commitment to waste reduction, ecoSPIRITS‘ low carbon, low waste technology has been introduced throughout eight of Rosewood Hong Kong’s bars, restaurants, and lounges, matched by a similar number in Rosewood Bangkok. The partnership supports Rosewood Hotels’ ambitious Green Initiative, supported by its ‘VERDES’ pledge: ‘To Value the Earth’s Resources and Demonstrate Environmental Sensitivity’. By committing to sustainable practices throughout the business the group aims to ‘Embrace a Sense of Place’, which looks at respecting each venue’s unique setting; ‘Provide Ultimate Hospitality’, whereby it offers ultra-luxurious accommodation while showing consideration for the environment; ‘Nurture Nature’, which relates to all areas of energy efficiency and waste reduction; and ‘Educate and Dedicate’, incorporating issues such as sustainability training for staff.

Rosewood Hong Kong

Rosewood Bangkok

The Bangkok and Hong Kong hotels are celebrating their focus on sustainability by launching a special menu of ‘ecoCOCKTAILS carefully curated by the creative forces behind two of Rosewood Hotels’ most acclaimed bars: Simone Rossi, Director of Bars at DarkSide at Rosewood Hong Kong and Giuseppe Carneli, Bars Manager at Lennon’s at Rosewood Bangkok. DarkSide Bar is a cocktail parlour featuring retro cocktails and an extensive library of rum, whiskies, and calvados. The elaborate menu, spearheaded by Rossi, contributed to its recognition as number 13 in the list of Asia’s 50 Best Bars 2022. Lennon’s sits on the top floor of Rosewood Bangkok. To enter, guests walk through a vinyl shop, housing around 6,000 records, while the bar itself has floor-to-ceiling glass and a spiral staircase leading to a cigar lounge. The drinks list, curated by Carneli, features rare whiskies, Thai cocktails, and signature serves.

DarkSide at Rosewood Hong Kong

Simone Rossi, Director of Bars, Rosewood Hong Kong

Our ecoCOCKTAILS II menu maximises our waste reduction by giving ingredients a second chance and it also creates incredible tipples for our patrons, so it’s a sustainable win-win for both bar and guests. It is also exciting to be able to continue our collaboration with ecoSPIRITS and bring it to new heights by involving – and working closely with – our Rosewood Bangkok sister property.

Lennon’s at Rosewood Bangkok

Giuseppe Carneli, Bars Manager, Rosewood Bangkok

This year, we introduced an all-new cocktail menu that puts sustainability at the forefront. This partnership with ecoSPIRITS enables us to go even further with the world’s first closed–loop spirits technology to reduce our carbon footprint and eliminate waste at the same time.

James Wynn-Williams, Sales Manager, Asia Pacific, ecoSPIRITS

Rosewood Hotels & Resorts have been wonderful partners in helping reduce single use glass waste by embracing the ecoSPIRITS technology. From Hong Kong to Bangkok to London to Bermuda, individual Rosewood Hotels are showcasing remarkable beverage creations using sustainable spirits in ecoTOTE format. I personally cannot wait to experience these latest collaborations on the ecoCOCKTAILS II menu at Rosewood Hong Kong and Rosewood Bangkok.

The partnership between ecoSPIRITS and the two hotels will eliminate hundreds of single use glass bottles each year, subsequently reducing the landfill waste in both Bangkok and Hong Kong, while saving an average of 30g of carbon emissions per cocktail. For cocktails ordered from the new ecoCOCKTAILS II menu ecoSPIRITS, its spirits partners, and Rosewood Hotels, will plant one tree for every ecoTOTE ordered by the hotels, as part of the ecoSPIRITS Forest Program. This not only extends the collaboration to consumer participation, but it delivers supplemental carbon emissions offsets, improves biodiversity, and supports the local community in the endangered rainforest and mangrove areas in Thailand and Indonesia. Rosewood Hong Kong and Bangkok’s reforestation and C02 impact will be made available to hotel guests through the ecoSPIRITS Forest Program’s unique ‘proof of planting’ digital interface.

Click to see the area of forest dedicated to Rosewood in real time:

Crafted ecoCOCKTAILS by Rosewood Hong Kong

DarkSide has three ecoCOCKTAILS on its menu, made using locally sourced ingredients and recycled materials, such as banana skins, from the hotel’s bars and restaurants. The cocktails are:

The ecoLADA

A floral interpretation of a Pina Colada, the ecoLADA is made with low-waste Plantation Dark rum infused with Rosewood bars’ surplus coconut oil and leftover salted lime cordial. This is then mixed with homemade, low waste Tried & True Vodka, infused with pineapple skin and pandan.

The ecoFFEE

The ecoFFEE is the the bar’s version of an espresso martini, but with a lighter and fruitier approach. It is concocted from a distillation of low waste Widges Gin and reused coffee grounds, clarified orange stock yielded from whole leftover oranges, and homemade Banana Oleo Saccharum macerated from banana skins.

The eco Salty Citrus Cooler

This refreshing mocktail is made using all citrus remnants from Rosewood’s kitchens and bars. This mix is then blended with vinegar and hot water to preserve their taste and to create a sharp-flavoured citrus stock. This is then combined with ‘salty citrus kombucha’, made in collaboration with local producer Taboocha.


Crafted ecoCOCKTAILS by Rosewood Bangkok

Lennon’s ecoCOCKTAILS menu comprises three carefully crafted drinks, made using locally sourced ingredients and complemented by ecoSPIRITS’ low-waste technology. The three drinks are:

The ecoMALI

A twist on the French 75, the ecoMALI is made with T&T Vodka, Kosapan Jasmine Botanicals, and re-carbonated Champagne. The latter is made by using Champagne, which has lost its carbonation. The cocktail team mix it with raspberries and various acids and then it is carbonated in-house.

The ecoKOKO

This cocktail, which is named after the Thai word for cacao, is made using the Kosapan Cacao Botanical, grown in the south of the country. A key ingredient is Plantation Original Dark, which adds body as well as sweetness. This is then blended with Coffee and Passionfruit Kombucha, made in partnership with Sea’s Kombucha.

The ecoSOM

The ecoSOM is made using Widges Gin and Kosapan Orange Liquor. The cocktail team also wanted to include one of Thailand’s many mango varieties and so this recipe also features a hint of lacto-fermented mango honey.


The ecoCOCKTAILS are available now at the two Rosewood hotels. For more information about Rosewood Hong Kong and DarkSide bar, contact [email protected] and for enquiries about Rosewood Bangkok and Lennon’s, contact [email protected]. To find out more about ecoSPIRITS in Asia, contact James Wynn Williams, Sales Manager Asia Pacific, on [email protected] and for general enquiries about the company please email [email protected]


About Rosewood Bangkok

Rosewood Bangkok is a dramatic landmark in the capital’s skyline, honouring rich Thai culture while celebrating the cutting-edge creativity and contemporary design ethos of the dynamic city. Rosewood Bangkok is a 30-storey, visually stunning, vertical architectural marvel. Its contemporary form is inspired by the wai, the famous Thai gesture of greeting. Rosewood Bangkok has been recognized as one of the very best places to stay by the world’s leading organizations.

For more information, visit: www.rosewoodhotels.com or follow @rosewoodbangkok on Instagram.


About Rosewood Hong Kong

Soaring over Victoria Harbour, Rosewood Hong Kong is a new centre of gravity on the Kowloon waterfront – the crown jewel of the Victoria Dockside arts and design district. On passing the gate and traversing the cobblestoned drive, the urban din falls away, revealing lush topiary and a serene forecourt that commands the harbour. A warm welcome heralds a stay of unparalleled comfort and distinctive hospitality at the Hong Kong luxury hotel.

For more information, visit: www.rosewoodhotels.com or follow @rosewoodhongkong on Instagram.


About the ecoSPIRITS Forest Program

The ecoSPIRITS Forest Program helps ecoSPIRITS’ venue partners generate additional carbon mitigation beyond the substantial carbon footprint reduction from their use of the ecoSPIRITS circular packaging technology. Under the program, one tree is planted for each cycle of an ecoTOTE through the ecoSPIRITS closed loop network.Each tree planted is geo-tagged in the name of the partner venue. Using Green Steps Groups proprietary proof of impact technology platform, the program is verified, monitored, and reported through an industry-leading digital record. Tree planting benefits the venue partners but is jointly funded by ecoSPIRITS and our Climate Partner brands and distributors.

For more information, visit: https://www.greenstepsgroup.com/


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides both a powerful cost advantage and a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 14 countries and 30 cities across Asia Pacific, Europe and the Americas. More than 1,000 leading bars, restaurants, hotels, and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 25 countries worldwide by early 2023. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.



Diageo Officially Launches the First ecoSPIRITS Intelligent Circular Closed Loop Network

JAKARTA 31 October 2022 In collaboration with Diageo, a global drinks leader, ecoSPIRITS has officially launched its first Intelligent Circular closed loop network in Indonesia, which is powered by the new CircularONE™ software platform and the newest-generation SmartPour 2.0S technology. The project is the first major deployment by the two companies since the partnership was first revealed in April of this year. As part of this pilot program, co-branded Smirnoff Vodka editions of the ecoSPIRITS’ award-winning ecoTOTE and SmartPour technologies have been launched in 38 venues in Bali and Jakarta, including the popular eco-beach club La Brisa Bali. The SmartPour 2.0S Smirnoff Edition is the first Internet-of-Things (IoT) device to be officially powered by ecoSPIRITS cloud-based CircularONE software platform, which is being developed to improve the security, scalability and efficiency of ecoSPIRITS’ global closed loop network. The Indonesia launch also coincides with the upcoming G20 Leader’s Summit in Bali, which will see the world’s attention focus on the island destination in November 2022.

The #smirnoffsustainiverse campaign celebrates the positive impact of circular packaging.

By using the new SmartPour 2.0S technology for direct service, Smirnoff is eliminating 99% of packaging waste.

In April 2022 ecoSPIRITS released its roadmap for an Intelligent Circular future in closed loop spirits and wine, with Diageo confirmed as the global launch customer. Under this Intelligent Circular roadmap, ecoSPIRITS’ core hardware portfolio is being enhanced by the new CircularONE software platform, with a range of security, data and sensing features. Smirnoff Vodka is the first of Diageo’s brands to feature in the rollout, with Captain Morgan Rum set to join in the coming months. To support closed loop operations in Indonesia, Diageo and ecoSPIRITS have deployed a full complement of circular packaging innovation, including a dedicated ecoPLANT in Bali, the co-branded ecoTOTEs and SmartPours, and the launch version of the new CircularONE cloud-based platform. The new SmartPour 2.0S allows each venue to dispense the appropriate measure of spirits directly into glasses or cocktail shakers while showcasing the partner spirit brand in a fully co-branded design.

The SmartPour 2.0S & ecoTOTE 3.0S Smirnoff Editions. Each Smirnoff ecoTOTE eliminates up to 600 single use glass bottles.

The collaboration between ecoSPIRITS and Diageo will have a positive environmental impact, dramatically enhancing Smirnoff Vodka’s sustainability in Indonesia. Each Smirnoff ecoTOTE used by the venues eliminates 3.3kg of carbon emissions – which is equivalent to the carbon emitted when driving in a car for 11.9km  and 99% of the packaging waste associated with Smirnoff Vodka in traditional bottle format. During its lifetime, each Smirnoff ecoTOTE will eliminate up to 600 single use glass bottles. The collaboration will also give back to the local environment because for each ecoTOTE used by outlets, Diageo and ecoSPIRITS will plant a tree in endangered wild areas of Indonesia. The activity forms part of the ecoSPIRITS Forest Program, which it has developed in partnership with carbon dioxide (CO2) mitigation specialists, Green Steps Group.

A positive sustainability story for Bali, an island known worldwide for its natural beauty.

Alefiyah Sarma, CEO, Diageo Indonesia

With more than 40 billion glass bottles manufactured every year in the alcohol beverage industry alone, a solution needed to be created in order to reduce the amount of waste and the carbon emission generated. Through this innovation, we can reduce 99% of our packaging waste and eliminate the emissions of 3.3kg of carbon. Smirnoff wants to become the most sustainable vodka brand. Smirnoff invites our business partners, the outlets, to participate in this initiative and switch from glass bottles to the ecoTOTE.

Anand Subramanian, Chief Operating Officer, ecoSPIRITS

We are hugely excited about this first step with Diageo, to welcome the first global customer for our CircularONE software platform and to jointly launch the intelligent SmartPour 2.0S. By merging hardware and software innovation, ecoSPIRITS closed loop network becomes not only more efficient, but also more secure, more scalable and more cost-effective. These improvements will benefit our entire customer base – the growing network of brands, importers, distributors, wholesalers, and hospitality venues that make up ecoSPIRITS’ Climate Partner Program.

A total of 38 bars and restaurants across Bali and Jakarta are participating in the program and are the first in the world to receive the new Intelligent Circular technology. La Brisa Bar in Bali was selected for the September 30th press event for the launch of the pilot program, where the full list of participating venues and the new co-branded hardware were shared with local media. La Brisa, which is located on the island’s iconic Echo Beach, has a major focus on sustainable practices. The food it serves is sustainably sourced and the whole venue has been built using reclaimed wood from old hand-decorated fishing boats. Every Sunday is La Brisa Farmer’s Day, which is a weekly initiative powered by LYD Organic, designed to support local farmers and small businesses. As part of this initiative, the venue showcases an array of organic baked goods, natural body care items, upcycled fashion and low waste products.

Bali’s eco-friendly beach bar La Brisa hosted the launch event.


Indonesia has now become the first destination for the partnership between Diageo and ecoSPIRITS, with plans for a wider rollout in Diageo’s global market underway. More details about ecoSPIRITS’ Intelligent Circular roadmap, the CircularOne software platform and the collaboration with Diageo will be released in the coming months. Bars, restaurants, and hotels interested in signing up to the Indonesia rollout can contact dannies.hendrato@diageo.com and journalists seeking more information about this story can contact [email protected] from ecoSPIRITS or [email protected] from Diageo Indonesia.


About Diageo Indonesia

In Indonesia, Diageo started in 1973 when Guinness products entered the market. Since 2014, PT Langgeng Kreasi Jayaprima (Diageo Indonesia) started a new chapter through job creation and the local production of high-quality spirits including Smirnoff, Captain Morgan, Gilbey’s, Mr Dowell’s and Gordon’s in Bali. Globally, Diageo is a leader in premium beer and spirits with an outstanding collection of more than 200 brands including Guinness, Johnnie Walker, Singleton, Tanqueray, Baileys and Don Julio. Our products are sold in more than 180 countries as Diageo’s ambition is to become the best performing, most trusted and respected consumer products company.

Through Society 2030: Spirit of Progress, we are building on the legacy of our founders. We want to create a positive impact on our company, within our communities and for society. Our facility in Bali is already Zero-Waste to Landfill and using 100% Certified Renewable Electricity. Working hand in hand with our local stakeholders, we are developing the Nyambu Eco Tourism village in Bali. By 2030 in Indonesia, we will have targeted 400,000 participants for our SMASHED program in tackling underage drinking and in addition, educated 200,000 people in responsible drinking.

To learn more, follow our @diageoid instagram accounts and support us in Celebrating Life Every Day Everywhere.


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides both a powerful cost advantage and transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 14 countries and 30 cities across Asia Pacific, Europe, and the Americas. More than 1,000 leading bars, restaurants, hotels, and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 25 countries by early 2023. Together with our brand partners, importers, distributors, wholesalers, venues and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.



ecoSPIRITS Makes Global Sales Team Appointments Amid Growing Demand for Circular Solutions

LONDON 25 October 2022 In response to continuing growth in demand for its circular packaging technology, ecoSPIRITS has bolstered its global sales team with a series of senior appointments over the last two months, including Iain McPherson as Sales Director, Europe; Jessica Berry as Sales Director, North America; and James Wynn-Williams as Sales Manager, Asia Pacific. Additionally, drinkx +, a Miami-based sales consultancy firm led by industry veteran Chris Hopkins, has been appointed to the role of national sales agent in the United States. Together, the newcomers bolster ecoSPIRITS’ capabilities with more than seven decades of sales and market experience across some of the industry’s largest brands, distributors and wholesalers. The expanded global sales team will work closely with ecoSPIRITS’ worldwide network of Licensed Operators and Climate Partners to accelerate the transition to circular packaging in spirits and wine.

ecoSPIRITS' global network of closed loop service will grow to cover 25 countries by early 2023

In the newly-created role of Sales Director for Europe, Iain McPherson will help navigate ecoSPIRITS’ rapid expansion across the region. McPherson moves across from the United Kingdom’s largest wholesaler, Matthew Clark, where he most recently held the role of Managing Director for Scotland. In this role he was responsible for leading a £100 million business, overseeing a team of 130 and serving more than 2,500 on-premise customers. He has also held roles in wine and beer sales and business development with WaverlyTBS and Scottish & Newcastle. Based in ecoSPIRITSgrowing London office, McPherson is also responsible for ecoSPIRITSstrategic customer relationships in the region, such as its collaborations with industry leaders such as Pernod Ricard and Diageo. McPherson will also manage a pipeline of new Licensed Operators and markets, including the recently announced ecoSPIRITS Central Europe, ecoSPIRITS Ireland, and ecoSPIRITS Switzerland. He also recently led ecoSPIRITS’ presence at Bar Convent Berlin and Whisky Live Paris.

LONDON 25 October 2022 In response to continuing growth in demand for its circular packaging technology, ecoSPIRITS has bolstered its global sales team with a series of senior appointments over the last two months, including Iain McPherson as Sales Director, Europe; Jessica Berry as Sales Director, North America; and James Wynn-Williams as Sales Manager, Asia Pacific. Additionally, drinks+, a Miami-based sales consultancy firm led by industry veteran Chris Hopkins, has been appointed to the role of national sales agent in the United States. Together, the newcomers bolster ecoSPIRITS’ capabilities with more than seven decades of sales and market experience across some of the industry’s largest brands, distributors and wholesalers. The expanded global sales team will work closely with ecoSPIRITS’ worldwide network of Licensed Operators and Climate Partners to accelerate the transition to circular packaging in spirits and wine.

ecoSPIRITS' global network of closed loop service will grow to cover 25 countries by early 2023

In the newly-created role of Sales Director for Europe, Iain McPherson will help navigate ecoSPIRITS’ rapid expansion across the region. McPherson moves across from the United Kingdom’s largest wholesaler, Matthew Clark, where he most recently held the role of Managing Director for Scotland. In this role he was responsible for leading a £100 million business, overseeing a team of 130 and serving more than 2,500 on-premise customers. He has also held roles in wine and beer sales and business development with WaverlyTBS and Scottish & Newcastle. Based in ecoSPIRITSgrowing London office, McPherson is also responsible for ecoSPIRITSstrategic customer relationships in the region, such as its collaborations with industry leaders such as Pernod Ricard and Diageo. McPherson will also manage a pipeline of new Licensed Operators and markets, including the recently announced ecoSPIRITS Central Europe, ecoSPIRITS Ireland, and ecoSPIRITS Switzerland. He also recently led ecoSPIRITS’ presence at Bar Convent Berlin and Whisky Live Paris.

I count it a privilege and fantastic opportunity to join ecoSPIRITS. The response from brands, distributors, and venues from all over the world has been incredibly humbling. ecoSPIRITS technology offers all our partners the ability to make huge progress in removing waste and reducing CO2 in their supply chain and enabling consumers to make choices that really make a difference to the impact we are having on this planet.

Meanwhile, ecoSPIRITS has appointed Jessica Berry in the newly-created role of Sales Director for North America, where she will oversee sales and expansion in the all-important United States market, as well as regional partnerships in Canada and the Caribbean. Berry has worked with some of the largest brands in the world, having previously held roles at Diageo and Patron Spirits Company, and she has extensive experience in brand building, distributor partnerships and people management. Prior to joining ecoSPIRITS, she held the position of Vice President of Sales for Rosaluna Mezcal where she was responsible for executing a US launch plan in the height of the Covid-19 pandemic, developing a successful growth strategy, and building a national distributor footprint in more than 10 key states. She has worked closely with many distributor partners across the United States and has the know-how and relationships with key stakeholders to successfully launch ecoSPIRITS in North America.

Joining the ecoSPIRITS team and having the opportunity to launch a new technology that will greatly reduce the waste in our industry is a dream come true! It’s an issue that has frustrated the drinks industry for some time and I know that many in North America are ready to welcome a solution that will help them move away from single use glass. I can’t wait to use my experience to help make a positive impact on our world, and I hope many will join me!

As ecoSPIRITS prepares to enter the US market under its joint venture with alcoholic beverage importer and distributor, Park Street, it has appointed drinkx +, a sales consultancy led by Chris Hopkins, as a national sales agent for the ecoSPIRITS technology. Under Hopkins’ leadership, drinkx + will focus on ecoSPIRITS’ technology partnerships with leading regional and national hospitality operators and outlet chains. Hopkins, who is also the founder of Hashtag Mixology, was previously Corporate Mixologist for Wynn Resorts, where he oversaw the beverage training and development for 27 different bars and restaurants with a team of more than 200 bartenders. He founded Cocktail Roadshow, a global hospitality consultancy specializing in beverage development, training, and event management for hospitality companies, and he has also worked closely with Bacardi USA, where he grew the brand and mentored a team of ambassadors.

It’s exciting to be able to play a part in bringing ecoSPIRITS to the US and I am looking forward to introducing this innovative technology to some of the region’s leading regional and national hospitality operators. Sustainability is such a big focal point for many in the industry and drinkx + is ready to work with ecoSPIRITS as it continues to transition people to the circular economy.

Completing the line-up of new sales team appointments is James Wynn-Williams, who joins as ecoSPIRITS’ Sales Manager for Asia Pacific. Wynn-Williams previously worked as the Australian Sales Manager for Proof & Company, one of the region’s leading independent spirits distributors and the licensed operator for the ecoSPIRITS technology in Australia. In this role, he led a national sales team calling on more than 1,000 on-premise customers across five states and built the ecoSPIRITS closed loop network in Australia from launch to more than 300 active accounts. In his new role, he is responsible for ecoSPIRITS customers and partnerships across the Asia Pacific region, including the launch of closed loop service with Pernod Ricard in Singapore and Diageo in Indonesia, and the rollout of ecoSPIRITSSmartKiosk technology in Singapore with Proof & Company and DFI Retail Group, a pan-Asian retailer operating more than 10,200 outlets across the region.

Having worked for Proof & Company for the past three years meant I was involved in the early days of ecoSPIRITS as it launched in Asia in 2018 and 2019, and I watched it go from strength-to-strength. It’s fantastic to now be working even more closely with this innovative closed loop technology. I am also particularly excited by the company’s first move into the retail environment, starting in the Asia Pacific region.

Paul Gabie, CEO, ecoSPIRITS

ecoSPIRITS continues to experience a remarkable level of interest in our technology, and in the circular economy transition in general. With a growing portfolio of global brand partnerships and more than four hundred prospective brand partners on our network waiting list, ecoSPIRITS is investing heavily in our capacity to serve our partners wherever we are present. Welcoming Iain, Jessica, drink+ and James to our global sales team reflects the depth of our commitment to serving those partners – our Licensed Operators and Climate Partners to the very best of our ability.


The ecoSPIRITS technology is now available in more than 14 countries and 30 cities across Asia Pacific, Europe, and the Americas. The expansion of ecoSPIRITS’ global sales team will help accelerate the company’s rollout of the world’s first low carbon, low waste distribution technology for spirits and wine, with coverage now expected to expand to 25 countries by early 2023. To find out more information about opportunities to partner withecoSPIRITS in Europe, please contact Iain McPherson at [email protected], in North America, please contact Jessica Berry at [email protected] and in Asia Pacific, please contact James Wynn-Williams at [email protected]. For media inquiries or general information on ecoSPIRITS, you may contact Sonya Hook, Senior PR Manager at [email protected].


About ecoSPIRITS

ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Our patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides both a powerful cost advantage and a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 14 countries and 30 cities across Asia Pacific, Europe and the Americas. More than 1,000 leading bars, restaurants, hotels and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 25 countries worldwide by early 2023. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.