SINGAPORE 19 April 2022 ecoSPIRITS released today a roadmap for an Intelligent Circular™ future in closed loop spirits and wine. Diageo, a global leader in beverage alcohol, will be the launch customer for ecoSPIRITS’ newest smart technologies in a pilot collaboration in Southeast Asia, with the view of a later rollout across the Asia Pacific region. The collaboration will feature two of Diageo’s leading spirit brands, Smirnoff Vodka and Captain Morgan Rum. ecoSPIRITS’ Intelligent Circular vision will transition its existing portfolio of circular hardware innovation into a global platform of Internet of Things (IoT) hardware, software and data. The Intelligent Circular roadmap is designed to bring circular spirits and wine to new levels of scale, efficiency and cost effectiveness.

Under the roadmap, ecoSPIRITS’ core hardware portfolio the ecoPLANT, ecoTOTE and SmartPourare being upgraded with IoT capability, sensing, tracking and smart features and integrated with a new CircularONEsoftware platform. This fusion of hardware and software innovation will dramatically improve closed loop performance. The upgrades will also enable the entire circular platform to generate valuable operational and commercial data for the system usersthe growing network of brands, importers, distributors, wholesalers and hospitality venues that make up the ecoSPIRITS Climate Partner Program.

ecoSPIRITS’ expanded portfolio of hardware & software technologies

The first technology release under the Intelligent Circular roadmap is the ecoSPIRITS SmartPour 2.0S, a patent-pending, intelligent dispense solution that is WiFi-enabled and powered by CircularONE. The SmartPour 2.0S offers ecoTOTE tracking, supply chain authentication, depletion reporting, and other smart features. Designed to completely enclose an ecoTOTE 3.0S and offer accurate, one-button spirit pours, the SmartPour 2.0S features an aluminium casing, warm LED lighting, and an LCD display screen. The overall aesthetic and functionality makes the SmartPour 2.0S suitable for front-of-house environments in hospitality venues, offering compelling co-branding opportunities to brand partners.

The new SmartPour 2.0S, Smirnoff Vodka & Captain Morgan Rum Editions

The first technology release under the Intelligent Circular roadmap is the ecoSPIRITS SmartPour 2.0S, a patent-pending, intelligent dispense solution that is WiFi-enabled and powered by CircularONE. The SmartPour 2.0S offers ecoTOTE tracking, supply chain authentication, depletion reporting, and other smart features. Designed to completely enclose an ecoTOTE 3.0S and offer accurate, one-button spirit pours, the SmartPour 2.0S features an aluminium casing, warm LED lighting, and an LCD display screen. The overall aesthetic and functionality makes the SmartPour 2.0S suitable for front-of-house environments in hospitality venues, offering compelling co-branding opportunities to brand partners.

The new SmartPour 2.0S, Smirnoff Vodka & Captain Morgan Rum Editions

As part of the collaboration with Diageo, ecoSPIRITS will deploy the new SmartPour 2.0S first in Bali and Jakarta in Indonesia to select bars, restaurants and hotels with two of Diageo’s leading spirit brands before expanding to other Southeast Asia markets and wider Asia Pacific. Both the new SmartPour 2.0S and the award-wining ecoTOTE 3.0S will be produced in co-branded versions for Diageo. The program will launch in the second half of 2022, bringing closed loop spirits to Indonesia for the first time.

Circular spirits from Diageo, soon available for the first time in Indonesia

To support the pilot program and the expansion of the closed loop network to Indonesia, ecoSPIRITS will deploy an ecoPLANT 2.0S to Diageo’s existing spirits manufacturing facility in Bali, where it will be commissioned to operate as an extension of the facility’s spirits bottling capabilities. This will mark the ecoSPIRITS’ first deployment of an ecoPLANT into a manufacturing facility operated by a global customer.

ecoPLANT No. 20 will be sited with Diageo in Bali, Indonesia

Preeti Arora Razdan, Managing Director, Southeast Asia, Diageo

Diageo is guided by the goals outlined in our Society 2030: Spirit of Progress 10-year action plan and we are committed to building a low-carbon and zero-waste world. We are thrilled to be partnering with ecoSPIRITS to deliver on this promise by significantly reducing our carbon footprint and eliminating unnecessary glass waste with our on-premise customers. This pilot project is an important step in the right direction to innovate and model new ways to make our packaging more sustainable.

Sui Ling Cheah, Executive Board Chair, ecoSPIRITS

ecoSPIRITS has spent eighteen months developing our roadmap for Intelligent Circular, which is all about making global scale possible in circular spirits and wine. We believe that the complete integration of hardware and software innovation is necessary to get there. Diageo’s partnership with ecoSPIRITS in launching the first phase of this new technology platform is reflective of the industry’s commitment to innovation in our collective mission to reduce single use glass packaging. We are truly heartened by the commitment of the entire Diageo team to leading our great industry into a low carbon future.


More details regarding ecoSPIRITS’ Intelligent Circular rollout, the new collaboration with Diageo, and the launch of closed loop service in Indonesia will be released in the coming months. Bars, restaurants and hotels interested in participating in the Indonesia pilot program may reach out via [email protected]l.


About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker,Singleton,Smirnoff, Captain Morgan, Baileys, Don Julio,Tanqueray,and Guinness. Diageo is a global company whose products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us atwww.diageo.com. Visit Diageo’s global responsible drinking resource,www.DRINKiQ.com, for information,initiatives,and ways to share best practice. Celebrating life, every day, everywhere.

Media Contacts: Azmar Sukandar, Head of Communications & Society, Diageo Asia Pacific [email protected]