ecoSPIRITS Bermuda Teams Up With Goslings Rum And The Hamilton Princess To Celebrate Local Launch

HAMILTON 28 April 2022 To mark the local launch of closed loop service in Bermuda, ecoSPIRITS and its Licensed Operator, Bermuda Gin Co., have teamed up with two iconic Bermudian brands, Goslings Rum and the Hamilton Princess & Beach Club. As part of the launch, Goslings will join the ecoSPIRITS Climate Partner Program and offer its best-selling rums in low-waste ecoTOTEformat across the island. The Hamilton Princess, Bermuda’s most storied hotel, is one of ecoSPIRITS Bermuda’s first venue partners and will offer a special celebration menu of sustainable Bermuda Gin Co. and Goslings Rum cocktails through July 2022.

Goslings is Bermuda’s oldest business and the largest exporter of a Bermuda-made product. Owned and operated by the seventh and eighth generations of the Gosling family, Goslings is a world-renown rum producer that operates Bermuda’s largest and only solar-powered spirits blending and bottling facility. As part of the new partnership, Goslings is hosting and operating ecoPLANT No. 026 on behalf of ecoSPIRITS Bermuda, acting as an expert operational partner for closed loop spirits processing for Bermuda.

ecoPLANT No. 026 is now operational in Hamilton, Bermuda

Assistant Master Blender and ecoPLANT Manager Alex Holmes at Goslings’ spirit blending and bottling facility

Goslings rums are based on family recipes and are blended by hand in Bermuda. The famed Goslings Black Seal Rum, itself from a 150-year old recipe, is the official rum of Bermuda, having long ago become synonymous with the island. Black Seal is an essential ingredient in Bermuda fish chowder and the spirit of Bermuda’s favourite cocktail, the Dark ‘n Stormy. Goslings’ Black Seal, Amber and Silver Rums will all be available in ecoTOTE format across Bermuda from the beginning of May. The transition away from traditional single use glass packaging will allow Goslings to eliminate an estimated 91.3% of the carbon footprint associated with packaging and distribution of their award-winning rums in Bermuda.

Ambrose Gosling, Managing Director, Gosling Brothers Limited

At Goslings, we are huge proponents of drinking responsibly and drinking sustainably. In 1860, we started by selling our rums directly from the barrel, with customers bringing their own bottles to fill. Then, in 1914, we began bottling our rums in champagne bottles that were reclaimed from the British Officers’ Mess. Now in 2022, we are proud to be partnering with ecoSPIRITS Bermuda to once again offer our rums in a sustainable package in an effort to reduce waste and carbon emissions.

Another Bermuda icon, the grand pastel-pink Hamilton Princess, has been a landmark on the waterfront of Bermuda’s capital city since 1885. Managed by Fairmont Hotels & Resorts, which is a subsidiary of Accor Hotels, the ‘Pink Palace’ has played host to Bermuda’s most discerning visitors for more than a century. With over 400 guest rooms, as well as a full service marina and private beach club, the hotel plays an important role in both business and leisure in Bermuda. Surrounded by lush greenery, Hamilton Princess is a short walk to downtown Hamilton. Renowned for its attentive levels of service, culinary and beverage offerings the Hamilton Princess is able to honour the fragrances and flavours of Bermuda.

Hamilton Princess & Beach Club, a landmark on the waterfront of Bermuda’s capital city since 1885

To celebrate the launch of ecoSPIRITS Bermuda, the Hamilton Princess will offer two special sustainable cocktails for the months of May, June and July: a sustainable version of the iconic Dark ‘n Stormy Cocktail with Goslings Black Seal Rum and a sustainable Bermuda Gin & Tonic with White Roof Gin from Bermuda Gin Co. For each sustainable cocktail served, ecoSPIRITS, Goslings and Bermuda Gin Co. will fund the removal of one kilogram of ocean waste from marine environments under the ecoSPIRITS Oceans Program. The collaboration is expected to remove up to two tonnes of ocean waste over the three-month launch period. The partnership builds on ecoSPIRITS’ longstanding relationship with Accor Hotels, which has included similar collaborations with Raffles Hotel Singapore and The Savoy Hotel London.

A sustainability celebration menu at the Hamilton Princess Hotel in Bermuda

Tim Morrison, General Manager, Hamilton Princess & Beach Club

As an island nation at risk from climate change and rising sea levels “The Princess” is very pleased to be the first hotel to join the ecoSPIRITS Oceans Program. By reducing the level of single use glass in our hotel this exciting collaboration embraces our commitments to the hotel’s Planet 21 sustainability program, reduces our carbon footprint, and aids in protecting beautiful beaches through the ocean waste recovery program. The Hamilton Princess & Beach Club is very proud to be leading the way with our local partners the Bermuda Gin Company and Goslings, in bringing this closed loop circular spirit technology to the island.”

Roy Fellowes, Founder, Bermuda Gin Co.

ecoSPIRITS offers a global technology solution to reduce carbon emissions and waste in the spirits distribution industry that collectively we have adapted to local resources and capabilities in Bermuda. We are proud to be the ecoSPIRITS Licensed Operator for Bermuda, and delighted to welcome Goslings to the platform as a pioneering partner. Their company’s contributions to Bermuda over the years are substantial, and they will now play an important role in shaping the future of sustainable spirits here. We look forward to seeing everyone soon for a sustainable cocktail at the beautiful Hamilton Princess.

For more information about the Hamilton Princess and for restaurant or bar reservations, please contact or call: +1 (441) 298-2028. Brands, bars, restaurants and hotels interested in joining the ecoSPIRITS Climate Partner Program in Bermuda may contact Bermuda Gin Co. via email at or

About Goslings Rum

A family business for over 200 years, Goslings Rum is Bermuda’s largest export product and the only company that blends and bottles rum on the island. First sold in the United States in 1980, Goslings now exports five distinctive, award-winning rums: Goslings Black Seal Rum, Goslings Gold Seal Rum, Goslings 151 Proof Black Seal Rum, Goslings Family Reserve Old Rum, and Goslings Papa Seal Single Barrel Bermuda Rum. Goslings Stormy Ginger Beer, crafted specifically for use in the trademarked Goslings Dark ’n Stormy® cocktail, is the number-one selling ginger beer in the United States. Goslings also markets a ready-to-drink Dark ‘n Stormy® cocktail in a can. Goslings is available in all 50 US states as well as the UK, most EU countries, the Caribbean, Canada, Australia and several Asian markets.

For more information about Goslings Rum, visit and follow @GoslingsRum.

About Hamilton Princess Hotel & Beach Club

Since 1885, Hamilton Princess & Beach Club, has reigned as Bermuda’s “Grande Dame” and has been a symbol of all that Bermudians hold dear—courtesy, hospitality and quality with an unequalled sense of style. An architectural treasure on Hamilton’s harbourfront for more than 130 years, the hotel continues to host royalty, world leaders and dignitaries, celebrities, business travellers and visitors from around the world. The recently renovated Hamilton Princess & Beach Club offers 400 elegant guestrooms, including 43 suites, and more than 30,000 square feet of versatile indoor and outdoor reception and meeting rooms in a peaceful paradise.

For more information, please visit

About Bermuda Gin Co.

Bermuda Gin Co., a local, family-owned business was established by Roy Fellowes in October 2019 with the launch of their first product, Pink House gin. White Roof, a classic London dry gin hit the local market in June 2020. Both gins are hand crafted in small batches and are unique in both taste and design. Pink House and White Roof can be found in bars, restaurants and hotels throughout Bermuda, and are available for retail purchase from many supermarkets and liquor stores on the Island. Our mission is to put Bermuda on the gin map of the world by producing locally inspired gin products to capture the spirit and uniqueness of Bermuda itself.

For more information please visit

About the ecoSPIRITS Ocean Program

The ecoSPIRITS Oceans Program complements the ecoSPIRITS Forest Program for island nations that are most at risk from rising sea levels due to climate change. Highlighted by the striking blue Ocean Conservation Edition ecoTOTE, each order of an ecoTOTE by venue partners in participating islands nations funds the removal of one kilogram of single use plastic, glass and other man-made wastes from endangered, coral reefs and waters. Using Green Steps Group’s proprietary “proof of impact” technology platform, cleanup operations are verified, monitored and reported through an industry-leading digital record. Ocean waste recovery benefits the venue partners, but is jointly funded by ecoSPIRITS and our Climate Partner brands and distributors.

For more information on Green Steps Group, please visit

ecoSPIRITS Releases Intelligent Circular Roadmap, With Industry Leader Diageo as Launch Customer

SINGAPORE 19 April 2022 ecoSPIRITS released today a roadmap for an Intelligent Circular™ future in closed loop spirits and wine. Diageo, a global leader in beverage alcohol, will be the launch customer for ecoSPIRITS’ newest smart technologies in a pilot collaboration in Southeast Asia, with the view of a later rollout across the Asia Pacific region. The collaboration will feature two of Diageo’s leading spirit brands, Smirnoff Vodka and Captain Morgan Rum. ecoSPIRITS’ Intelligent Circular vision will transition its existing portfolio of circular hardware innovation into a global platform of Internet of Things (IoT) hardware, software and data. The Intelligent Circular roadmap is designed to bring circular spirits and wine to new levels of scale, efficiency and cost effectiveness.

Under the roadmap, ecoSPIRITS’ core hardware portfolio the ecoPLANT, ecoTOTE and SmartPourare being upgraded with IoT capability, sensing, tracking and smart features and integrated with a new CircularONEsoftware platform. This fusion of hardware and software innovation will dramatically improve closed loop performance. The upgrades will also enable the entire circular platform to generate valuable operational and commercial data for the system usersthe growing network of brands, importers, distributors, wholesalers and hospitality venues that make up the ecoSPIRITS Climate Partner Program.

ecoSPIRITS’ expanded portfolio of hardware & software technologies

The first technology release under the Intelligent Circular roadmap is the ecoSPIRITS SmartPour 2.0S, a patent-pending, intelligent dispense solution that is WiFi-enabled and powered by CircularONE. The SmartPour 2.0S offers ecoTOTE tracking, supply chain authentication, depletion reporting, and other smart features. Designed to completely enclose an ecoTOTE 3.0S and offer accurate, one-button spirit pours, the SmartPour 2.0S features an aluminium casing, warm LED lighting, and an LCD display screen. The overall aesthetic and functionality makes the SmartPour 2.0S suitable for front-of-house environments in hospitality venues, offering compelling co-branding opportunities to brand partners.

The new SmartPour 2.0S, Smirnoff Vodka & Captain Morgan Rum Editions

The first technology release under the Intelligent Circular roadmap is the ecoSPIRITS SmartPour 2.0S, a patent-pending, intelligent dispense solution that is WiFi-enabled and powered by CircularONE. The SmartPour 2.0S offers ecoTOTE tracking, supply chain authentication, depletion reporting, and other smart features. Designed to completely enclose an ecoTOTE 3.0S and offer accurate, one-button spirit pours, the SmartPour 2.0S features an aluminium casing, warm LED lighting, and an LCD display screen. The overall aesthetic and functionality makes the SmartPour 2.0S suitable for front-of-house environments in hospitality venues, offering compelling co-branding opportunities to brand partners.

The new SmartPour 2.0S, Smirnoff Vodka & Captain Morgan Rum Editions

As part of the collaboration with Diageo, ecoSPIRITS will deploy the new SmartPour 2.0S first in Bali and Jakarta in Indonesia to select bars, restaurants and hotels with two of Diageo’s leading spirit brands before expanding to other Southeast Asia markets and wider Asia Pacific. Both the new SmartPour 2.0S and the award-wining ecoTOTE 3.0S will be produced in co-branded versions for Diageo. The program will launch in the second half of 2022, bringing closed loop spirits to Indonesia for the first time.

Circular spirits from Diageo, soon available for the first time in Indonesia

To support the pilot program and the expansion of the closed loop network to Indonesia, ecoSPIRITS will deploy an ecoPLANT 2.0S to Diageo’s existing spirits manufacturing facility in Bali, where it will be commissioned to operate as an extension of the facility’s spirits bottling capabilities. This will mark the ecoSPIRITS’ first deployment of an ecoPLANT into a manufacturing facility operated by a global customer.

ecoPLANT No. 20 will be sited with Diageo in Bali, Indonesia

Preeti Arora Razdan, Managing Director, Southeast Asia, Diageo

Diageo is guided by the goals outlined in our Society 2030: Spirit of Progress 10-year action plan and we are committed to building a low-carbon and zero-waste world. We are thrilled to be partnering with ecoSPIRITS to deliver on this promise by significantly reducing our carbon footprint and eliminating unnecessary glass waste with our on-premise customers. This pilot project is an important step in the right direction to innovate and model new ways to make our packaging more sustainable.

Sui Ling Cheah, Executive Board Chair, ecoSPIRITS

ecoSPIRITS has spent eighteen months developing our roadmap for Intelligent Circular, which is all about making global scale possible in circular spirits and wine. We believe that the complete integration of hardware and software innovation is necessary to get there. Diageo’s partnership with ecoSPIRITS in launching the first phase of this new technology platform is reflective of the industry’s commitment to innovation in our collective mission to reduce single use glass packaging. We are truly heartened by the commitment of the entire Diageo team to leading our great industry into a low carbon future.

More details regarding ecoSPIRITS’ Intelligent Circular rollout, the new collaboration with Diageo, and the launch of closed loop service in Indonesia will be released in the coming months. Bars, restaurants and hotels interested in participating in the Indonesia pilot program may reach out via

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker,Singleton,Smirnoff, Captain Morgan, Baileys, Don Julio,Tanqueray,and Guinness. Diageo is a global company whose products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us Visit Diageo’s global responsible drinking resource,, for information,initiatives,and ways to share best practice. Celebrating life, every day, everywhere.

Media Contacts: Azmar Sukandar, Head of Communications & Society, Diageo Asia Pacific

ecoSPIRITS Celebrates France Launch With Experimental Group & FAIR Vodka

PARIS 7 April 2022 Following a brief soft launch period, ecoSPIRITS closed loop service has launched officially in France, starting with the Paris region. To celebrate this milestone, ecoSPIRITS France has teamed up with La Maison Du Whisky and FAIR, the leading Fair Trade liquor brand, to support Experimental Group in reimagining the leading hospitality group’s famed Experience No. 1 cocktail. The new Experience Infinity cocktail will feature FAIR Vodka and be available at both Experimental Cocktail Club and at the Hôtel des Grands Boulevards through June. The early response to ecoSPIRITS in the French market has been strong, with both Experimental Group locations and more than 60 other leading on-premise venues joining the ecoSPIRITS Climate Partner Program in the soft launch period.

The making of the Experience Infinity Cocktail

Experimental Cocktail Club opened in Paris in 2007, marking the emergence of a leading European hospitality brand and operator that has since grown to encompass 24 venues in 6 countries. By focusing on high quality ingredients, Experimental Cocktail Club is credited with having catalysed the cocktail renaissance in France when few bars in the country were focusing on cocktails. Led by three passionate French entrepreneurs Romée de Goriainoff, Pierre-Charles Cros and Olivier Bon, Experimental Group has since branched out to operate bars, restaurants and hotels in Paris, New York, London, Ibiza, Menorca, Verbier and Venice. Each venue showcases the group’s signature style of tailor made bohemian luxury.

Hôtel des Grands Boulevards, Paris

Experimental Cocktail Club, Paris

Olivier Bon, Co-Founder, Experimental Group

One of the strengths of the Experimental Group is our bars, which we have always loved. We identified a foundational problem with handling the glass bottles, the waste, and the packaging; turning to ecoSPIRITS to reduce this impact as much as possible was an evident choice. One of our establishments’ main challenges is the waste and handling of single-use glass after shifts. We turned to ecoSPIRITS to reduce the operational and environmental impact of this material with less handling, transport and waste.

The inspiration for the Experience Infinity Cocktail is a rebirth of one of the most popular cocktails in the history of the Experimental Cocktail Club in an environmentally and socially responsible manner. FAIR Vodka, which is organic, Fair Trade certified, and available in low waste ecoTOTE format, was an obvious choice for the base spirit. Developed by Karim Hamadouche, Head Bartender at Hôtel des Grands Boulevards, the Experience Infinity Cocktail balances out the cereal notes of the quinoa vodka with a housemade citrus essence incorporating lemongrass, basil and chamomile.

The result is a wholistically sustainable and socially responsible cocktail imbued with freshness and lightness. In celebration of the collaboration, ecoSPIRITS, FAIR, and La Maison du Whisky will sponsor the planting a native tree in the ecoSPIRITS Forest Program for each Experience Infinity Cocktail served over the next three months. Overall, the Experience Infinity cocktail is ethically sourced, involves no packaging or ingredient waste and eliminates an estimated 61g of carbon emissions per cocktail through the elimination of single use glass. This carbon impact is supplemented by an estimated 22 kg of carbon emissions sequestered per annum by each tree planted once it reaches maturity. Trees in the ecoSPIRITS Forest Program have an average lifespan of 100 years.

Karim Hamadouche, Head Bartender, Hôtel des Grands Boulevards

To celebrate the new partnership with ecoSPIRITS and FAIR, we decided to recreate Experimental Group’s most iconic cocktail. Named Experience infinity, it leverages a homemade citrus essence made of discarded lemon husks, combined with basil water, lemongrass essential oil and chamomile flowers. The result is a fresh, easy, and wholistically sustainable and responsible drink.

Fair Vodka is the first vodka produced from quinoa, a grain farmed for over 5,000 years by the Incas in South America. Organic and Fair Trade certified, FAIR spirits are ethically sourced and distilled in Cognac, France. Born out of the research of French distillers and Bolivian farmers, quinoa for the production of the vodka is sourced in the Andes mountains from 1,200 Bolivian farmers grouped together in the “Anapqui” cooperative. Having joined as an ecoSPIRITS Climate Partner in France, FAIR will soon become available in ecoTOTE format in the United Kingdom as its partnership with ecoSPIRITS begins to expand to markets around the world.

FAIR Quinoa Vodka is now available in France in ecoTOTE format through La Maison du Whisky & Maison Richard

Alexandre Koiransky, Founder, FAIR

Partnering with ecoSPIRITS and the Experimental Group is more than a business opportunity, this is all about sharing values of sustainability. Our brand FAIR was built on a mission to support small farmers in developing economies. If we can combine our mission with low waste and low carbon distribution, then our work has an even greater meaning. We look forward to expanding this exciting partnership with ecoSPIRITS to the United Kingdom and other markets in the months ahead.

Jeremy Moreau, Président, eS Operator France SAS

ecoSPIRITS France is thrilled to announce this collaboration with FAIR and Experimental Group, both trailblazers in their own right. Experimental Group were the first to bring contemporary cocktail culture to Paris back in 2008 and FAIR has been an industry pioneer in their unwavering commitment to ethical ingredient sourcing and sustainable development since 2009. These pioneers are examples of how deep sustainability runs in France, where the soft launch of ecoSPIRITS has been a unmitigated success. Stay tuned for news on exciting brand partners and many more venues in the months ahead!”

For more information about Experimental Cocktail Club and the Hôtel des Grands Boulevards, please contact Bars, restaurants and hotels interested in joining the ecoSPIRITS Climate Partner Program in France may contact La Maison du Whisky via Brands interested to learn more about joining ecoSPIRITS in France may contact

About Experimental Cocktail Club

The Experimental Group was founded by Olivier Bon, Pierre-Charles Cros and Romée De Goriainoff, three childhood friends with a taste for innovation. Passionate about the cocktail culture that was developing in New York and London, and convinced that Paris could rediscover its rich mixological history, they opened the Experimental Cocktail Club in 2007 in a small street in the Montorgueil district, which became the spearhead of the cocktail wave in the capital. Xavier Padovani joined them in 2010, reinforcing the group’s common vision to offer a contemporary hospitality experience to a demanding clientele around the world. Now famous for introducing cocktail culture to Paris, the group now operates cocktail bars, wine bars, restaurants and hotels in Paris, New York, London, Ibiza, Menorca, Venice and Verbier.

For more information please visit

About FAIR

FAIR is the leading Fair Trade liquor brand. The hallmark of this range (rum, vodka, gin and liqueurs) is in the combined use of fair trade, sustainable development and French craftsmanship for producing these products. The brand has a philosophy of fair deals for all partners involved in the production chain. This aim has taken them across the world in order to produce high-quality spirits from the finest ingredients.

For more information please visit